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  1. 1. Dou g An ders Burgerville onNikk Meli i Ma ssa G ck relli Scot t Wall
  2. 2. ::: O v e r v i e w ::: Introduction Market ExpansionEvents & the Nomad Sustainability Social Media Plan
  3. 3. ::: I n t r o d u c t i o n :::
  4. 4. ::: M a r k e t E x p a n s i o n ::: Criteria Community is aligned with the company’s business values and sustainability efforts Communities have embraced local food sources The impact on the company’s supply chain and its ability to establish new relationships in local markets
  5. 5. ::: M a r k e t E x p a n s i o n ::: Supply Chain Salem, Oregon Hood River, Oregon New neighborhoods in Portland
  6. 6. ::: M a r k e t E x p a n s i o n ::: Community Fit Seattle, WA Eugene, OR Corvallis, OR 4 million people in 2nd largest city in Consistently among metro area Oregon the greenest cities One of the top green in America University town with cities in America a young, socially University town with Young, culturally conscious a young, socially rich population community conscious community
  7. 7. ::: M a r k e t E x p a n s i o n ::: Integration of the Nomad**Use Albany, OR and Centralia, WA restaurants as docking ports for the Nomad** Establish temporary presence with the Nomad in Seattle, Eugene, and Corvallis Provides access to exciting and potentially new markets Ability to assess and analyze factors (i.e. foot & car traffic, space issues, etc.) Nomad may be used for extended periods of time in communities surrounding the ports Ability to integrate social media and grassroots marketing to establish “recurring locations” in these cities
  8. 8. ::: N o m a d E v e n t s ::: UO Sporting Events Oregon Bike Racing Association
  9. 9. ::: N o m a d E v e n t s ::: OBF
  10. 10. ::: N o m a d E v e n t s ::: UO Sporting Events
  11. 11. ::: N o m a d E v e n t s ::: OBRA
  12. 12. ::: S u s t a i n a b i l i t y :::Nomad
FootprintInputs: Water, food, gas, propane, electricityUses: Cooking, cleaning, travelingOutputs: Gray water, CO2 emissions, waste
  13. 13. ::: S u s t a i n a b i l i t y :::
Quantify actual inputs 2. Look and be sustainable 3. Keep Nomad 1 around town 4. Communicate benefits to customers
  14. 14. ::: S o c i a l M e d i a ::: ObjectivesTest new menus & campaignsAlign with social causesCreate vibrant eco-systemProvide meaningful metricsDrive traffic to restaurantsEnable customer feedback
  15. 15. ::: S o c i a l M e d i a ::: Applicability Map 12 HighCustomer Appeal/Connectedness 3 11 Nomad Wars 1 10 2 7 6 5 4 Last Call 8 9 Low Organically Good High High Business Application
  16. 16. ::: S o c i a l M e d i a ::: Campaign‘Last Call’ Tweets: Unexpected portion sizesOrganically Good: Test ‘Food Alliance’ menuNomad Wars: Identify holes in market