CREADIGOSA
THE LUXURY ECO-WATCH
Business Plan Pitch – September, 2008
Business Presentation
(c) Michel Grand, September 2008.

BUSINESS PLAN – EXTRAORDINARY WATCHES
THE IDEA
THE SOLUTION
THE IMPACT & PROJECTIONS
CREADIGOSA

Part 1:
THE IDEA
Relaunching the old and forgotten time-
pieces in an Eco-trendy and luxury style…
Creating a new combination of old and new Hi-tech watches, with the Eco-friendly label!
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The needs and feelings to be filled
• People wants to be exceptional
• Rebirth the past traditions
• Desire of Accessories
• Showing-off Wealth & Success
Can’t play golf, can’t play tennis,
can’t do so many things with a wrist
watch...and need more services!
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Why Monaco?
• Did an MBA there
• City of luxury product’s consumption
• Best pool of wealthy people in need of
services and top luxury watches
• MC means boats, luxury, charity and environment
initiatives...
• Best potential for growth and employment opportunities
from the start-up
The best place to start a boutique of luxury watches and services that will be
the first Eco-friendly watches in the world...the best place to attract customers
and create a buzz worldwide!
CREADIGOSA

Part 2:
THE SOLUTION
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The offer, what we offer
Style of Life...
• Classical Villa
• Classical Car
• Classical Suit
• And then…the Classical Watch
We are a manufacturer of time-pieces that relaunch old and traditional
products set into a combination of revisited old trend and new technologies
without harming the environment. We are reinventing the forgotten values and
the pride that comes with owning a spectacular, Eco & traditional time-piece…
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Our Business Model
• Outsourced manufacturing
• In-house design
• High-end distributors only
and own trendy boutiques
• Hospitality services
• Celebrities endorsements on
a volunteer basis
• A coefficient of 6
Time is not our selling point:
Art, Luxury, Tradition,
Ecological and uniqueness is...
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Features – Functions –Benefits I
We are transforming authenticity and emotion
into a luxury master piece of Art & Envy…
• Complications
• Urban/interior materials
• No lubricants, No animal’s material
• Only recyclable and natural materials
• Noble wood and precious stones
We are offering a lifetime investment opportunity in personal image,
style and wealth preservation for customers and their next
generations… Tasting environmental luxury!
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The product I – the first collection
“Urban Chic”TM
Imagine a mix of urban materials and complications...the “three 8s”TM
of the day represented as cadrans to be giving you the time of doing
what...
“Sleep, work and play”(R)
•
City and date
•
Inversed numbers
•
Ceramic
•
Concrete
•
CREADIGOSA

EXCEPTIONALITY IN A WATCH
“URBAN CHIC” – the three 8s collection
Men Women
• Light white concrete
• Light pure concrete
• Pink Italian ceramic
• Black Italian ceramic
• Complicated & skelett
• Complicated & skelett
movement
mouvement
• White gold screws
• Yellow gold screws
• Silver writings
• Gold writings
• Small size
• Big size
• 2 chains – neck & weight –
• 1 golden chain
white gold
The box will be in concrete with wooden sides and metal locks and feature, to give it a
Urban style.
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Where we are...where we go
The following collections/ideas based on
themes…
• Arabian (Gold, sand)
• Mountain (Rocks, wood)
• Sea (Boat materials)
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Where we are...where we go
The Good old days are reviving…
• Niche Market in the high-end
product’s market
• Specialist’s recognition
• Market saturation on wristwatches
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Effective & Creative Marketing solutions
• Co-branding with reknown suits makers and
high-end clothing houses
• Concierge services
• Grooming services
”By offering pocket watches as gifts to tastfully selected
influencial public personnalities, we will be ”seen” and desired by
the conservative and wealthy people of Monaco”
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The competition analysis is promising...
The few competitors in the market are “passive”
(Omega, Bovet, Breguet, Patek Phillipe, Vacheron Constantin)
COMPETITORS US
• Large capital • Customized
STRENGHTS
product/flexibility
• Strong brand name
• Innovation/uniqueness
• Reputation
• Focus on art/design
• Strong presence
• SCM & distribution
• Promotions
• Functionality • No known brand name
WEAKNESSES
• Out of reach/price • Start-up
• Lower amount of capital
CREADIGOSA

EXCEPTIONALITY IN A WATCH
Our Team
Building a pole of highly skilled, flexible and
multi-tasks entrepreneurs of Monaco:
Trinity management fulfilled with…
A Marketing Director, a Financial Director, A
Creative Director and constant advisors from
existing brands in the industry.
CREADIGOSA

EXCEPTIONALITY IN A WATCH
But what’s more for Monaco
Creating a network of services within the
principality from the watch company to local
players:
Electric transportations
•
Individual and by foot deliveries
•
Events organisation
•
Repairs
•
Lifestyle focused
•
Environment sponsorships
•
CREADIGOSA

Part 3:
THE
PROJECTIONS
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The Financial Projections
• Estimated industry turnover 2008: 16B (CH)
• Increase in sales estimated at 16,20%
• Estimated sales for the first year: 50 pces
• Average cost: 10,000.- EUROs
• Average selling price: 60,000.- EUROs
Revenues: Year 1 / Year 2 / Year 3
300,000 3,399,000 4,378,000 EUROs
(5 pieces) (55 pieces) (69 pieces)
Estimated Net Income margin: 27% (as of year 2)
CREADIGOSA

EXCEPTIONALITY IN A WATCH
The Milestones
• Positive feedbacks
• Development stage
• Work part of MBA’s classes' projects
• Personal and strong contacts made
with top leaders in the industry
The funding will be used for the setup of the brand and the launch of the first
product. Additional funding will be requested if the opportunity to acquire a
old and troubled manufacturer arise. This will have the advantage to retain
the “savoir-faire” and own a traditional and historical brand to ease market
penetration.
CREADIGOSA

EXCEPTIONALITY IN A WATCH
What else would you like to know?
Thank you for your attention and welcome to
a new and exceptionally innovative venture…
CREADIGOSA