Is for competitive advantage
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Is for competitive advantage

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Is for competitive advantage Is for competitive advantage Presentation Transcript

  • IS for Competitive Advantage Chap 3
  • Organizational Strategy & IS
    • Since MIS is about supporting and achieving business goals and objectives, IS is ultimately determined by the companies competitive strategy
  • Say “Charge it” with Closing Case # 1: your cell phone!
    • Wireless operators, cc companies, and retailer’s are working on a technology that allows customers to purchase items using their cell phones….
    • Example : A customer could purchase a can of soda by dialing a number on a soda dispensing machine and have the charge show up on the customer’s cell phone!
  • Question…
    • Is this technology a threat to traditional telephone companies?
    • If so,
        • What counter strategies could traditional phone companies adopt to prepare for this technology?
  • Porter’s 5 Forces Analysis
    • Using this model what are the barriers to entry and switching costs for this new technology?
  • Figure 2-1 Principles of Competitive Advantage
  • Compete with Amazon? How?!?!
    • What forces from Porter’s 5 forces model would need to be overcome to compete with Amazon.com?
  • Value, margins, and value chain
    • Porter defines value as the amount of money that a customer is willing to pay for a resource, product, or service
    • Margin : is the difference between the value that an activity generates and the cost of the activity
    • Value Chain : is a network of value-creating activities
  • Business Processes
    • Business Process: is a network of activities that generate value by transforming inputs into outputs
    • Resources flow between and among activities
  • ?
    • How does competitive strategy determine business processes and the structure of information systems?
    • How do Info systems provide competitive advantages?
  • Collaboration Systems?
    • What did you find?
    • Will they accommodate the reqs of an collaborative IS that we talked about last week? How or in what ways?