Inbound Marketing Agency Presentation

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Why businesses should make their website the HUB of their marketing and new business development strategy.

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  • To do this you need to align all of your content marketing promotional activities around dedicated landing pages that have forms for data collection.Here we take a thought piece, in this case a white paper, and promote it using a call-to-action, a blog and social media.The important thing is that everyone is directed back to the landing page. All links lead directly there.There the prospect is given an explicit bargain. In return for their first name, last name and email they will receive a copy of this valuable white paper.
  • Inbound Marketing Agency Presentation

    1. 1. What isInbound Marketing? A presentation to seven London advertising agencies
    2. 2. This is your newnew business card? Is this your business card.!30!
    3. 3. 46% of searches are for products and services
    4. 4. Make Your WebsiteYour New Biz Hub?Create & Optimise Share Publish Blogs &High Value SEO Social Content Media
    5. 5. Why bother?
    6. 6. Old ‘push’ methods aren’t working
    7. 7. Do Not Call Me! 60% of UK landlines 17,500,000 numbers2,300,000 business numbers
    8. 8. Cold Call RealityAve. Connect Rate 4.5%i.e. 22 attempts = 1 conversation
    9. 9. Email Me…If You Can! B2B Cold Email: Open Rate 13.5% CTR 0.87%
    10. 10. Pretty bloody hit & miss…would you not agree?
    11. 11. We asked a CMO:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”
    12. 12. This is what he said:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”A: “Nothing. I dont know why IT cant figure it out how to delete those messages automatically. No cold message has ever worked. If I need something I will find you.”
    13. 13. Isn’t it time toWARMthings up a bit?
    14. 14. We analysed each of their websites
    15. 15. Is Your Website Working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
    16. 16. Things to improve
    17. 17. Start ContentMarketing
    18. 18. Blog posts, social Awareness media, PR eBooks, Webinars, Research white papersBuying Cycle Case Comparison Studies, demos, test imonials Meetings, proposals, submissions, pitches, Purchase presentations
    19. 19. Promote your offers using your website, blog & social media
    20. 20. This stuff works! Visits up 30% CTR up to 21%LP conversion up to 61%
    21. 21. Optimise for
    22. 22. We analysed each agency’s website home page keywords and thendisplayed them in Wordle (less their brand names)
    23. 23. Pretend you areGoogleWhich website is yours?
    24. 24. How’d they go?
    25. 25. The group got 2 out of 7 correct
    26. 26. That’s five good reasons why they should be inbound marketing! Lead SEO Nurturing Marketing Automation Email Marketing Inside Bloggin g Inbound Marketing Marketing Analytics Social Media Content Creation Landing Calls-to- Pages Action
    27. 27. Thanks for participating! www.theinsideteam.co.uk

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