The media and entertainment market is fragmenting as a result of ubiquitous connectivity. This is fundamentally changing the production, distribution, consumption, and monetization of movies, TV shows, games and music.
WHAT I SAY: Of course if you already know Yankee Group – the old horsehead – you probably know we have been monitoring and analyzing issues in communications for our entire 37-year history. We now do primary quantitative research and forecast connectivity trends around the world. Within the last two to three years, we have seen a fascinating set of things emerge from the thousands of data points we gather each year. Here are just a few that got us thinking harder about what we’ve been seeing: (Click) (Repeat a few of the emerging data points) If you step back a bit from the trees, what does this forest look like? An incredible adoption around the world of connectivity technologies in all their various forms. It tells you that the US is not the center of connectivity adoption, it tells you that connectivity matters to businesses, entertainment, consumers, all over the place. NOTES/SUGGESTIONS: This slide is a build. There is nothing wrong with it. Once it’s up and the picture is blank, the next click will start the boxes coming on counter-clockwise. They start slowly and then pick up speed. Just click ONCE.
Notes/Suggestions: Remember to let the audience thank you!
Succeeding in a Fragmented Media and Entertainment Market