Social media proposal1

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  • Industry recommendation: Focus en 1 o 2 canales para empezar. Ya que cada canal requiere un LONG term commitment.
  • Social media proposal1

    1. 1. social media strategy & website development MG Marketing Solutions LLC
    2. 3. “ Social Media is not a campaign. It is a commitment.” <ul><li>Jeffrey Hazlett, Kodak CMO </li></ul>
    3. 4. <ul><li>100,000,000 - Estimated Unique Monthly Visitors </li></ul><ul><li>30 - Compete Rank </li></ul><ul><li>9 - Alexa Rank </li></ul><ul><li>5 - Quantcast Rank </li></ul>Source: Most Popular Social Networking Websites | Updated 6/1/2011 | eBizMBA Recommended Social Network sites 550,000,000 - Estimated Unique Monthly Visitors 3 - Compete Rank 2 - Alexa Rank 2 - Quantcast Rank 400,000,000 - Estimated Unique Monthly Visitors 4 - Compete Rank 3 - Alexa Rank 4 - Quantcast Rank People oriented Business oriented Support channel Ad placement
    4. 5. <ul><li>APPROACH 1 </li></ul><ul><li>General Goal </li></ul><ul><ul><li>Reclutar promotores/agentes </li></ul></ul><ul><li>Product/Service to offer </li></ul><ul><ul><li>Oportunidades de empleo/ingresos </li></ul></ul><ul><li>Idioma </li></ul><ul><ul><li>Español </li></ul></ul><ul><li>Market Segmentation </li></ul><ul><ul><li>Geographic who live in one of the countries: United States, Puerto Rico, Dominican Republic or Chile </li></ul></ul><ul><ul><li>Demographic Age 18 and older </li></ul></ul><ul><ul><li>Psychographic who like working from home, looking for extra income, starting my own business, ricky martin,daddy yankee, luis fonsi,olga tañón, olga tanon,marcos witt, memo ochoa,rkm keny, sebastian rullior sebastián rulli </li></ul></ul><ul><li>Estimated Reach: 1,099,640 people </li></ul><ul><li>Suggested bid per click: 0.84 </li></ul><ul><li>Target: 1000 clicks (users) </li></ul><ul><li>Total $840 </li></ul><ul><li>+ $150 set-up & management fee </li></ul><ul><li>APPROACH 2 </li></ul><ul><li>General Goal </li></ul><ul><ul><li>Venta directa de video postales </li></ul></ul><ul><li>Product/Service to offer </li></ul><ul><ul><li>Postcards From The Stars </li></ul></ul><ul><li>Idioma </li></ul><ul><ul><li>Español </li></ul></ul><ul><li>Market Segmentation </li></ul><ul><ul><li>Geographic who live in one of the countries: United States, Puerto Rico, Dominican Republic or Chile </li></ul></ul><ul><ul><li>Demographic Age 13 and older </li></ul></ul><ul><ul><li>Psychographic who like ricky martin,daddy yankee, luis fonsi,olga tañón, olga tanon,marcos witt, memo ochoa,rkm keny, sebastian rullior sebastián rulli </li></ul></ul><ul><li>Estimated Reach: 1,745,300 people </li></ul><ul><li>Suggested bid per click: 0.77 </li></ul><ul><li>Target: 1000 clicks (users) </li></ul><ul><li>Total $770 </li></ul><ul><li>+ $150 set-up & management fee </li></ul>
    5. 6. <ul><li>GENERAL APPROACH </li></ul><ul><li>General Goal </li></ul><ul><ul><li>Reclutar promotores/agentes dirigiéndolos directamente al Company website o al Linkedin page </li></ul></ul><ul><li>Product/Service to offer </li></ul><ul><ul><li>Oportunidades de empleo/ingresos </li></ul></ul><ul><li>Market Segmentation </li></ul><ul><ul><li>Geographic who live in one of the countries: United States & Latin America </li></ul></ul><ul><ul><li>Demographic Age 18 and older </li></ul></ul><ul><ul><li>Target by job title, job function, industry, groups </li></ul></ul><ul><li>Estimated Reach: 1,400,109 people </li></ul><ul><li>Minimum bid per click: $2 </li></ul><ul><li>Minimum daily budget: $10 </li></ul><ul><li>Target: 500 clicks (users) </li></ul><ul><li>Total $100 + $150 set-up & management fee </li></ul>
    6. 7. <ul><li>GENERAL APPROACH </li></ul><ul><li>General Goal </li></ul><ul><ul><li>Reclutar promotores/agentes dirigiéndolos directamente al Company website o al youtube channel </li></ul></ul><ul><li>Product/Service to offer </li></ul><ul><ul><li>Oportunidades de empleo/ingresos </li></ul></ul><ul><li>Idioma </li></ul><ul><ul><li>Español </li></ul></ul><ul><li>Market Segmentation </li></ul><ul><ul><li>Geographic who live in one of the countries: United States, Puerto Rico, Chile, Dominican Republic </li></ul></ul><ul><ul><li>Demographic Age 18 and older </li></ul></ul><ul><ul><li>Target by like Ricky Martin, Daddy Yankee, Luis Fonsi </li></ul></ul><ul><li>Estimated Reach: 1,022,840 people </li></ul><ul><li>Recommended bid per click: $0.41 - $0.58 </li></ul><ul><li>Recommended daily budget: $15 </li></ul><ul><li>Clicks/day: 20-25 aprox. </li></ul><ul><li>Target: 750 clicks (users) </li></ul><ul><li>Total $500 + $150 set-up & management fee </li></ul>
    7. 8. Pricing Matrix
    8. 9. Option A Look & Feel
    9. 10. Look & Feel Option B
    10. 11. Pricing Matrix
    11. 12. Thank you! <ul><li>MG Marketing Solutions LLC Phone: 866-600-3535 Email: [email_address] Web: www.themgweb.com </li></ul>

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