Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX)
by Miriam Goldstein on Feb 24, 2010
- 4,900 views
Presented in the "Using the Internet in Real-Time Ocean Research for Education and Outreach" session at the AGU Ocean Sciences Meeting in Portland, OR. 2/23/10.
Presented in the "Using the Internet in Real-Time Ocean Research for Education and Outreach" session at the AGU Ocean Sciences Meeting in Portland, OR. 2/23/10.
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- Algalita, Curtis Ebbesmeyer, additional literature observations
- Algalita, Curtis Ebbesmeyer, additional literature observations
- Algalita, Curtis Ebbesmeyer, additional literature observations
- Algalita, Curtis Ebbesmeyer, additional literature observations
- Algalita, Curtis Ebbesmeyer, additional literature observations
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- we knew we wanted to communicate & do outreach component
- but we knew there was also a lot of public interest in this issue
- great opportunity to get public/students involved in oceanographic research
- School not in session, so why not a teacher at sea?
- Mario ended up coming too
- Also a lot of communications through Project Kaisei, but separately conceived & Doug will talk about it at TIME
The highest day was still Aug 8 with 2,700 views.
Total views as of 55,000
The crew would tweet observations from sea, pictures and the Scripps Communications team would retweet as well as tweet excepts from the SEAPLEX blog.
640 followers
- Nice because got people subscribing to other SIO stuff too
option of linking twitter & facebook status.
- FULLY INTEGRATED WITH WORDPRESS.COM - EASY TO POST TO BLOG
During SEAPLEX we received status as the week’s 9th most viewed non-profit channel
- DEFINE PLAYLIST/CHANNEL/ACCOUNT; better pics
After two months, the video now has more than 7,000 views.
This is by far our BEST YouTube video success story.
YouTube:
Scripps Oceanography Channel
Posted pre-SEAPLEX and post-SEAPLEX video
People were asking where we were, this showed it. also got across ocean size!! Eric did it through google maps - very easy interface, no programming required. Project Kaisei had a snazzy iPhone app.
Later moved into Google Earth through SIO Communications working with Google. Used Geo RSS feed from Google maps to fed daily blog posts to Google Earth’s expedition layer. Also have the SEAPLEX video on Google Earth’s Explore the Ocean layer.
Able to recycle template from other expeditions, but NOT free. Still, important to have official resource.
Clearinghouse for SIO-related SEAPLEX resources
More than 200 clips, international coverage, radio, tv, print, web.
CNN
ABC National News
BBC
Bloomberg, Reuters, AP
We had a great peak in web views following the SEAPLEX news conference. The day after was especially successful...SEAPLEX Website:Aug 27 -- 1,235 viewsAug 28 -- 3,072 viewsAug 29 -- 2,075 views
SEAPLEX Blog
http://seaplexscience.com/
Aug 27: 1,484 views
Aug 28: 1,818 views
The highest day was still Aug 8 with 2,700 views.
Total views as of 8:51 am Sept 2 55,311
- but this is not necessary - online world moves fast & is driven by personal interaction. it is never too late to get involved.
Facebook:
850+ Page Fans
Flickr:
Scripps Oceanography PoolTwitter:
300+ Followers
We had a great peak in web views following the SEAPLEX news conference. The day after was especially successful...SEAPLEX Website:Aug 27 -- 1,235 views – SEAPLEX news conferenceAug 28 -- 3,072 viewsAug 29 -- 2,075 views
SEAPLEX Blog
http://seaplexscience.com/
Aug 27: 1,484 views
Aug 28: 1,818 views
The highest day was still Aug 8 with 2,700 views.
Total views as of 8:51 am Sept 2 33,311
- UC Ship proposal funded, so that is where we went