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Online Outreach for Scientists

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Presented at the Science Leadership Program at the University of Toronto, 3 May 2013. For more details see Bik and Goldstei 2013 at …

Presented at the Science Leadership Program at the University of Toronto, 3 May 2013. For more details see Bik and Goldstei 2013 at http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535

Published in: Technology, Business

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  • 1. Miriam C. GoldsteinCalifornia Sea Grant/U.S. House of RepresentativesScience Leadership Program, University of TorontoMay 3, 2013Online Outreach for ScientistsSaturday Morning Breakfast Cereal
  • 2. Jeff Atwood, codinghorror.comThe internet: friend or foe?
  • 3. Why use the internet?110010,0001,000,000100,000,000Scientific ConferenceCollege ClassScientific AmericanLocal PaperNational PaperTwitterBlogsFacebooklog(MonthlyAudience)Traditional MediaNew MediaBik & Goldstein 2013, PLOS Biology
  • 4. Why use the internet?A look on a linear scale: new media dominates0175,000,000350,000,000525,000,000700,000,000Scientific ConferenceCollege ClassScientific AmericanLocal PaperNational PaperTwitterBlogsFacebookMonthlyAudienceTraditional MediaNew MediaBik & Goldstein 2013, PLOS Biology
  • 5. One model of the online science ecosystemRob Helpy-Chalk
  • 6. Caveat: science is a small subset of online worldxkcd.com/802“Blogosphere”?Science blogsnot even onmap
  • 7. Caveat: the online world is also limited
  • 8. Define goals before selecting social media toolExamples of goals:• Disseminate informationabout a discrete event, suchas a field expedition• Build a community of yourscientific peers• Further specific policy oreducation goals (e.g.,climate change legislation)• Communicate your sciencedirectly to a generalaudienceSaturday Morning Breakfast Cereal
  • 9. Different goals lead to different outreach strategiesBik & Goldstein 2013, PLOS Biology
  • 10. Goals & time committment determine toolsBik & Goldstein 2013, PLOS Biology