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Google's Strategy in 2010 Case Analysis
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Google's Strategy in 2010 Case Analysis

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MGMT 449 Group Case Analysis

MGMT 449 Group Case Analysis

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  • 1. By: Francisco Catalan, AaronCleveland, Bryan Crawford, Gregory Harris and Aria Nasiri
  • 2.  Problem Statement Mission/Vision Statement Recommendations Rationale, Objectives and Execution Conclusion
  • 3.  How can Google sustain continued growth and increase financial performance, while adhering to their 10 principles of corporate philosophy and code of conduct?
  • 4.  Mission: To organize the world’s information and make it universally accessible and useful. Vision: To develop the perfect search engine.
  • 5. To discontinue all expansion efforts andwithdraw from China by Dec. 2011.To increase Android market share from 20% to40% in 2012.To increase revenue by 2.5% with theavailability of Google in Africa by Dec. 2012.
  • 6.  To discontinue all expansion efforts and withdraw from China by Dec. 2011. Rationale: To uphold Google’s 10 principles of corporate philosophy and code of conduct. Objectives: To strengthen Google’s global image by redirecting expansion efforts. Execution: Terminate Google.cn website and redirect global efforts to other countries.
  • 7.  To increase Android market share from 20% to 40% in 2012. Rationale: To increase shareholder wealth. Objectives: To achieve 15% annual earnings per share growth rate. For Android to have more technological capabilities than rivals. Execution: Focus on incorporating the Android operating system in top of the line cell phones.
  • 8.  To increase revenue by 2.5% with the availability of Google in Africa by Dec. 2012. Rationale: To increase the usage of the internet internationally, spreading knowledge and awareness globally. Objective: To make the internet available to 25% of the African population. Execution: Building libraries and community centers in Africa with computer access.
  • 9.  Discontinue all expansion efforts in China and increase mobile market share in U.S. Increased revenue from Android operating system will result in growth for Google as a company which will benefit shareholders. Expansion in China is compromising Google’s global image for seeking money without doing evil. Search results shouldn’t be filtered at any cost.