The next 2 billion online will be mobile.
More people have access to mobile phones than toothbrushes or toilets.
The attention economy requires
a shift in thinking.
From interruption to engagement.
Stop interrupting what people are
interested in and become what they
are interested in.
Rules of engagement: entertain or fail.
Make the brand a believable character in the
story (not an afterthought)
find the sweet spot
The right mixture engages as it informs.
It shifts with product, target, methods
and where you are in the sales funnel.
[Pure brand information is
boring and doesn’t engage.]
[Pure entertainment communicates
nothing about the brand.]
Era of Extreme
R E L E VA N C E
The cost for intelligent collaboration
effectively falls to zero resulting
in frictionless experiences.
privacy vs identity
internet of things
Think platform. Think app-store
economy. Turn mobile towards
Image recognition leads to product
and price transparency. Hmm?
Google’s vision for Project Glass.
TRUE CONVERGENCE meets WEARABLES
AR/ARG’s can lead to engagement
and value-added experiences.
AR + ecommerce =
Everything will be sold online.
More value-added | less self-referential.
~ frictionless ~
forces shaping consumers
Welcome to the BotCave - where Star Trek
sensibility meets Maker Culture.
Could the Replicator usher in a revolution
akin to desktop publishing? Investors include Bezos.
Creating a vision for the future.
A - examine a real-world problem
B - Imagine a world without that problem
C - Vision = closing gap between A and B
It’s about facilitating
human nature and frictionless interactions.
Instructor / Author.
Mike joined VML in 2005 as Director of
Innovation Strategy. With 25 years of
high-tech management, marketing and
product development experience, he
has served clients as varied as
Microsoft, Dell, Ford, Vanguard and
Colgate — providing insights and
thought leadership on emerging trends
and disruptive technologies and
Partner, Director of
Mike is also the author of the
comprehensive Digital Acceleration
training curriculum — commissioned
by WPP for the executive leadership of
its network of more than 300 operating
companies. Digital Acceleration is a
marketer’s Web 2.0 survival guide,
providing an immersive hands-on
understanding of social media and the
shifting channels of brand
Before joining VML, Mike worked for
GE, Apple and Iomega, and he has
served as an independent consultant
for entertainment and technology
companies and multiplatinum
While at Iomega, Mike served as the
General Manager of Iomega’s awardwinning Mobile Storage Division.
During his nearly nine years with
Apple, Mike held various marketing
positions, including Worldwide
Director of Sales and Market
Development for the Newton Solutions
Mike is the curator of TEDxKC, a
patent-holder in the area of ecommerce
and digital rights management, and a
graduate of Missouri State University.