un-readymades
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un-readymades un-readymades Presentation Transcript

  • un-readymades by martin konrad gloeckle
  • an exploration of mass customization and design democracy
  • martin konrad gloeckle master thesis, industrial design pratt institute, new york, 2007
  • starting points
  • creativity the urge to create
  • expression the desire to express your personality
  • d.i.y. do it yourself
  • technology new production methods
  • opportunity
  • enable creativity allow for self-expression
  • consumer to creator passive to active
  • deeper experience joy and fun
  • psychology
  • great experiences adapt to interests and behaviors allow participation allow control
  • choice choice is basis for motivation motivation is basis for creativity
  • 21st century consumer basic needs covered looking for self-actualization
  • generation x and y experience expression involvement active consumers
  • user-generated content blogs, youTube, wikipedia consumer to creator
  • product design
  • desktop manufacturing increasing capabilities still limitations
  • d.i.y. lifestyle choice economic reasons requires tools & knowledge
  • mass customization high variety low cost
  • predetermined selections no real design
  • points of customization Factory Store Home most products  closest connection 
  • d.i.y. services mostly online mostly two-dimensional
  • requires (software) tools & knowledge
  • summary
  • summary create design opportunities use simple technology
  • design framework
  • enable user involvement between d.i.y. and off-the-shelf incomplete objects
  • make it interactive direct interaction with product
  • provide room for play don’t predetermine everything make it fun
  • keep it simple don’t require extensive knowledge or tools
  • make it personal allow for unique creations include user’s artifacts
  • take small steps slowly build confidence
  • un-readymades
  • framed - white board
  • framed - white board
  • framed - white board
  • framed - white board
  • framed - white board
  • framed - white board
  • framed - white board
  • drawn - vase
  • drawn - vase
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  • drawn - vase
  • drawn - vase
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  • drawn - vase
  • drawn - vase
  • drawn - vase
  • drawn - vase
  • shaped - bowl
  • shaped - bowl
  • shaped - bowl
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  • joined - bowl
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  • covered - frame
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  • booked - pedestal
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  • shaded - sconce
  • shaded - sconce
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  • wrapped - lamp
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  • collection
  • martin konrad gloeckle martin-konrad.com