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Slide 1: un-readymades by martin konrad gloeckle

Slide 2: an exploration of mass customization and design democracy

Slide 3: martin konrad gloeckle master thesis, industrial design pratt institute, new york, 2007

Slide 4: starting points

Slide 5: creativity the urge to create

Slide 6: expression the desire to express your personality

Slide 7: d.i.y. do it yourself

Slide 8: technology new production methods

Slide 9: opportunity

Slide 10: enable creativity allow for self-expression

Slide 11: consumer to creator passive to active

Slide 12: deeper experience joy and fun

Slide 13: psychology

Slide 14: great experiences adapt to interests and behaviors allow participation allow control

Slide 15: choice choice is basis for motivation motivation is basis for creativity

Slide 16: 21st century consumer basic needs covered looking for self-actualization

Slide 17: generation x and y experience expression involvement active consumers

Slide 18: user-generated content blogs, youTube, wikipedia consumer to creator

Slide 19: product design

Slide 20: desktop manufacturing increasing capabilities still limitations

Slide 21: d.i.y. lifestyle choice economic reasons requires tools & knowledge

Slide 22: mass customization high variety low cost

Slide 23: predetermined selections no real design

Slide 24: points of customization Factory Store Home most products  closest connection 

Slide 25: d.i.y. services mostly online mostly two-dimensional

Slide 26: requires (software) tools & knowledge

Slide 27: summary

Slide 28: summary create design opportunities use simple technology

Slide 29: design framework

Slide 30: enable user involvement between d.i.y. and off-the-shelf incomplete objects

Slide 31: make it interactive direct interaction with product

Slide 32: provide room for play don’t predetermine everything make it fun

Slide 33: keep it simple don’t require extensive knowledge or tools

Slide 34: make it personal allow for unique creations include user’s artifacts

Slide 35: take small steps slowly build confidence

Slide 36: un-readymades

Slide 37: framed - white board

Slide 38: framed - white board

Slide 39: framed - white board

Slide 40: framed - white board

Slide 41: framed - white board

Slide 42: framed - white board

Slide 43: framed - white board

Slide 44: drawn - vase

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Slide 60: drawn - vase

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Slide 62: drawn - vase

Slide 63: shaped - bowl

Slide 64: shaped - bowl

Slide 65: shaped - bowl

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Slide 74: joined - bowl

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Slide 85: covered - frame

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Slide 97: booked - pedestal

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Slide 103: booked - pedestal

Slide 104: booked - pedestal

Slide 105: booked - pedestal

Slide 106: booked - pedestal

Slide 107: booked - pedestal

Slide 108: booked - pedestal

Slide 109: booked - pedestal

Slide 110: booked - pedestal

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Slide 115: shaded - sconce

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Slide 135: wrapped - lamp

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Slide 148: collection

Slide 149: martin konrad gloeckle martin-konrad.com