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un-readymades
     by martin konrad gloeckle
an exploration of
mass customization and
  design democracy
martin konrad gloeckle
master thesis, industrial design
pratt institute, new york, 2007
starting points
creativity
the urge to create
expression
the desire to express
    your personality
d.i.y.
do it yourself
technology
new production methods
opportunity
enable creativity
allow for self-expression
consumer to creator
passive to active
deeper experience
joy and fun
psychology
great experiences
adapt to interests and behaviors
allow participation allow control
choice
choice is basis for motivation
motivation is basis for creativity
21st century consumer
basic needs covered
looking for self-actualization
generation x and y
experience expression involvement
active consumers
user-generated content
     blogs, youTube, wikipedia
          consumer to creator
product design
desktop manufacturing
       increasing capabilities
              still limitations
d.i.y.
lifestyle choice
economic reasons
requires tools &
knowledge
mass customization
high variety
low cost
predetermined selections
          no real design
points of customization
    Factory        Store        Home




 most products

                 closest connection
    ...
d.i.y. services




mostly online
mostly two-dimensional
requires (software) tools
           & knowledge
summary
summary
create design opportunities
use simple technology
design framework
enable user involvement
between d.i.y. and off-the-shelf
incomplete objects
make it interactive
direct interaction with product
provide room for play
don’t predetermine everything
make it fun
keep it simple
don’t require extensive
   knowledge or tools
make it personal
allow for unique creations
include user’s artifacts
take small steps
slowly build confidence
un-readymades
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
collection
martin konrad gloeckle
 martin-konrad.com
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Transcript of "un-readymades"

  1. 1. un-readymades by martin konrad gloeckle
  2. 2. an exploration of mass customization and design democracy
  3. 3. martin konrad gloeckle master thesis, industrial design pratt institute, new york, 2007
  4. 4. starting points
  5. 5. creativity the urge to create
  6. 6. expression the desire to express your personality
  7. 7. d.i.y. do it yourself
  8. 8. technology new production methods
  9. 9. opportunity
  10. 10. enable creativity allow for self-expression
  11. 11. consumer to creator passive to active
  12. 12. deeper experience joy and fun
  13. 13. psychology
  14. 14. great experiences adapt to interests and behaviors allow participation allow control
  15. 15. choice choice is basis for motivation motivation is basis for creativity
  16. 16. 21st century consumer basic needs covered looking for self-actualization
  17. 17. generation x and y experience expression involvement active consumers
  18. 18. user-generated content blogs, youTube, wikipedia consumer to creator
  19. 19. product design
  20. 20. desktop manufacturing increasing capabilities still limitations
  21. 21. d.i.y. lifestyle choice economic reasons requires tools & knowledge
  22. 22. mass customization high variety low cost
  23. 23. predetermined selections no real design
  24. 24. points of customization Factory Store Home most products  closest connection 
  25. 25. d.i.y. services mostly online mostly two-dimensional
  26. 26. requires (software) tools & knowledge
  27. 27. summary
  28. 28. summary create design opportunities use simple technology
  29. 29. design framework
  30. 30. enable user involvement between d.i.y. and off-the-shelf incomplete objects
  31. 31. make it interactive direct interaction with product
  32. 32. provide room for play don’t predetermine everything make it fun
  33. 33. keep it simple don’t require extensive knowledge or tools
  34. 34. make it personal allow for unique creations include user’s artifacts
  35. 35. take small steps slowly build confidence
  36. 36. un-readymades
  37. 37. framed - white board
  38. 38. framed - white board
  39. 39. framed - white board
  40. 40. framed - white board
  41. 41. framed - white board
  42. 42. framed - white board
  43. 43. framed - white board
  44. 44. drawn - vase
  45. 45. drawn - vase
  46. 46. drawn - vase
  47. 47. drawn - vase
  48. 48. drawn - vase
  49. 49. drawn - vase
  50. 50. drawn - vase
  51. 51. drawn - vase
  52. 52. drawn - vase
  53. 53. drawn - vase
  54. 54. drawn - vase
  55. 55. drawn - vase
  56. 56. drawn - vase
  57. 57. drawn - vase
  58. 58. drawn - vase
  59. 59. drawn - vase
  60. 60. drawn - vase
  61. 61. drawn - vase
  62. 62. drawn - vase
  63. 63. shaped - bowl
  64. 64. shaped - bowl
  65. 65. shaped - bowl
  66. 66. shaped - bowl
  67. 67. shaped - bowl
  68. 68. shaped - bowl
  69. 69. shaped - bowl
  70. 70. shaped - bowl
  71. 71. shaped - bowl
  72. 72. shaped - bowl
  73. 73. shaped - bowl
  74. 74. joined - bowl
  75. 75. joined - bowl
  76. 76. joined - bowl
  77. 77. joined - bowl
  78. 78. joined - bowl
  79. 79. joined - bowl
  80. 80. joined - bowl
  81. 81. joined - bowl
  82. 82. joined - bowl
  83. 83. joined - bowl
  84. 84. joined - bowl
  85. 85. covered - frame
  86. 86. covered - frame
  87. 87. covered - frame
  88. 88. covered - frame
  89. 89. covered - frame
  90. 90. covered - frame
  91. 91. covered - frame
  92. 92. covered - frame
  93. 93. covered - frame
  94. 94. covered - frame
  95. 95. covered - frame
  96. 96. covered - frame
  97. 97. booked - pedestal
  98. 98. booked - pedestal
  99. 99. booked - pedestal
  100. 100. booked - pedestal
  101. 101. booked - pedestal
  102. 102. booked - pedestal
  103. 103. booked - pedestal
  104. 104. booked - pedestal
  105. 105. booked - pedestal
  106. 106. booked - pedestal
  107. 107. booked - pedestal
  108. 108. booked - pedestal
  109. 109. booked - pedestal
  110. 110. booked - pedestal
  111. 111. booked - pedestal
  112. 112. booked - pedestal
  113. 113. booked - pedestal
  114. 114. booked - pedestal
  115. 115. shaded - sconce
  116. 116. shaded - sconce
  117. 117. shaded - sconce
  118. 118. shaded - sconce
  119. 119. shaded - sconce
  120. 120. shaded - sconce
  121. 121. shaded - sconce
  122. 122. shaded - sconce
  123. 123. shaded - sconce
  124. 124. shaded - sconce
  125. 125. shaded - sconce
  126. 126. shaded - sconce
  127. 127. shaded - sconce
  128. 128. shaded - sconce
  129. 129. shaded - sconce
  130. 130. shaded - sconce
  131. 131. shaded - sconce
  132. 132. shaded - sconce
  133. 133. shaded - sconce
  134. 134. shaded - sconce
  135. 135. wrapped - lamp
  136. 136. wrapped - lamp
  137. 137. wrapped - lamp
  138. 138. wrapped - lamp
  139. 139. wrapped - lamp
  140. 140. wrapped - lamp
  141. 141. wrapped - lamp
  142. 142. wrapped - lamp
  143. 143. wrapped - lamp
  144. 144. wrapped - lamp
  145. 145. wrapped - lamp
  146. 146. wrapped - lamp
  147. 147. wrapped - lamp
  148. 148. collection
  149. 149. martin konrad gloeckle martin-konrad.com
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