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Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
Calt Insead-cisco by mgirardo in 2007
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Calt Insead-cisco by mgirardo in 2007

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This presentation on the Cisco model and its relevancy in today's complex world was given at part INSEAD's CALT by Marc Girardot in 2007.

This presentation on the Cisco model and its relevancy in today's complex world was given at part INSEAD's CALT by Marc Girardot in 2007.

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  • 1. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1Marc Girardot – mgirardo@cisco.com ^ĂŶ :ŽƐĞ ďLJ dĞůĞWƌĞƐĞŶĐĞ EŽǀĞŵďĞƌ ϮϬϬϳ /^K tĞď Ϯ͘Ϭ ŽŵƉĂŶLJ DĂƌĐ 'ŝƌĂƌĚŽƚ DĂŶĂŐŝŶŐ ŝƌĞĐƚŽƌ͕ /^' ƵƚŽŵŽƚŝǀĞ 'ůŽďĂů WƌĂĐƚŝĐĞ ŝƐĐŽ ^LJƐƚĞŵƐ
  • 2. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŽŝŶŐ ŵŽƌĞ͕ ĨĂƌƚŚĞƌ͕ ĚĞĞƉĞƌ͙Θ ŵƵĐŚ ŵƵĐŚ ĨĂƐƚĞƌ ͨ ƌŽŵ ŝŶƐŝĚĞ Ă ĐŽŵƉĂŶLJ͕ ƚŽĚĂLJ͛Ɛ ǁŽƌůĚ ŝƐ Ă ŵĂĞůƐƚƌŽŵ ŽĨ ĐŚĂŶŐŝŶŐ ŵĂƌŬĞƚƐ͕ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ĐƵƐƚŽŵĞƌƐ͕ĂŶĚ ƉƌŽĚƵĐƚƐ ƚŚĂƚ ĂƌĞ ǁŚŝƌůŝŶŐ ƐŽ ĨĂƐƚ ƚŚĞLJ ũƵƐƚ ĐĂŶ͛ƚ ďĞ ŽƌĚĞƌĞĚ ŝŶ Ă ŵĂŶĂŐĞƌ͛Ɛ ŵŝŶĚ͘ ͩ 'ĞŽĨĨƌĞLJ ŽůǀŝŶ͕ ŽƌƚƵŶĞ ^ĞŶŝŽƌ ĚŝƚŽƌ
  • 3. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com tŚĂƚ /͛ŵ ƐĞĞŝŶŐ ƚŽĚĂLJ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ ;/Ϳ 'ŽŝŶŐ ŐůŽďĂů ĨŽƌ ƌĞĂů ĂŶ͛ƚ ďĂĐŬ ŽƵƚ KƉĞŶŝŶŐ ƵƉ ĂĐŝŶŐ ĐƵůƚƵƌĂů ĚŝĨĨŝĐƵůƚŝĞƐ WŽƐŝƚŝǀĞ ĐŽůůĂďŽƌĂƚŝŽŶ
  • 4. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com tŚĂƚ /͛ŵ ƐĞĞŝŶŐ ƚŽĚĂLJ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ ;//Ϳ ůŽƚ ŽĨ ƐƚƌĞƐƐ ĂŶĚ ĨĂƚŝŐƵĞ KǀĞƌǁŽƌŬĞĚ ƉƌŽĨĞƐƐŝŽŶĂůƐ 'ƌŽǁŝŶŐ ũŽď ĚŝƐĐŽŶƚĞŶƚ EŽ ƚŝŵĞ ƚŽ ƚŚŝŶŬ ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 5. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ZĞĂĐŚŝŶŐ Ă dƵƌŶŝŶŐ WŽŝŶƚ ͙ 'ůŽďĂůŝnjĂƚŝŽŶ ŚĂƐ ŚĂƉƉĞŶĞĚ 'ƌĞĞŶ ŚĂƐ ĨŝŶĂůůLJ ĐĂƵŐŚƚ ƵƉ ŵĞƌŐŝŶŐ ŵĂƌŬĞƚƐ ŚĂǀĞ ĞŵĞƌŐĞĚ dĞĐŚŶŽůŽŐLJ ĂǀĂůĂŶĐŚĞ ŚĂƐ ƐƚĂƌƚĞĚ ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 6. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com KǀĞƌǁŚĞůŵĞĚ ďLJ ŽŵƉůĞdžŝƚLJ nmodelsxNcombinationsxxcompaniesxktechnologiesxpcountries ComplexityFactor= timeAcceleration ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 7. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com WƌŽĚƵĐƚŝǀŝƚLJ ĐĂŶŶŽƚ ĨŽůůŽǁ ŽŵƉůĞdžŝƚLJ DŽƌĞ ĐŽŵƉůĞdžŝƚLJ ĐŽŵďŝŶĞĚ ǁŝƚŚ ůĞƐƐ ƌĞƐŽƵƌĐĞƐ ĂĨĨĞĐƚ ŐƌĞĂƚůLJ ǁŽƌŬůŽĂĚƐ͖ WƌŽĚƵĐƚŝǀŝƚLJ ŐĂŝŶƐ ĂƌĞ ŝŶƐƵĨĨŝĐŝĞŶƚ ƚŽ ĐŽŵƉĞŶƐĂƚĞ͖ ŽŵƉĂŶŝĞƐ ŶĞĞĚ ƚŽ ĐŚĂŶŐĞ ƚŚĞŝƌ ǁŽƌŬŝŶŐ ŵĞƚŚŽĚƐ ƚŽ͗ ʹ ŐĂŝŶ ŵŽƌĞ ƉƌŽĚƵĐƚŝǀŝƚLJ͕ ʹ ŐĂŝŶ ŵŽƌĞ ĞĨĨŝĐŝĞŶĐLJ͕ ĂŶĚ ʹ ŐĂŝŶ ŵŽƌĞ ĞĨĨĞĐƚŝǀĞŶĞƐƐ͘ WorkloadImpact ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 8. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com dƌĂĚŝƚŝŽŶŶĂů ĐŽŵƉĂŶŝĞƐ ŚŝŶĚĞƌĞĚ ďLJ ƵůƚƵƌĞ ŽŵŵĂŶĚ Θ ŽŶƚƌŽů EŽƚ dƌƵƐƚͲďĂƐĞĚ ŝŵŝƚĞĚ ŵƉŽǁĞƌŵĞŶƚ KĨƚĞŶ ^ŝůŽĞĚ ĂĐŬƐ ĚŝǀĞƌƐŝƚLJ ŶŐŝŶĞĞƌŝŶŐ ƉƌĞͲĚŽŵŝŶĂŶĐĞ ^ŽŵĞǁŚĂƚ WĂƚĞƌŶĂůŝƐƚŝĐ ŽƵŶƚƌLJ ZŽŽƚƐ WƌĞĚŽŵŝŶĂƚĞ dƌĂĚŝƚŝŽŶĂů ƵƚŽ ƵůƚƵƌĞ ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 9. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com dŚĞ ƵƚŽŵŽƚŝǀĞ /ŶĚƵƐƚƌLJ dŽǁĂƌĚƐ DŽƌĞ ŵƉŽǁĞƌŵĞŶƚ ŵƉŽǁĞƌĞĚ Θ dƌƵƐƚͲďĂƐĞĚ KƉĞŶ ŽŵŵƵŶŝĐĂƚŝŽŶ ŶƚƌĞƉƌĞŶĞƵƌŝĂů džĂŵƉůĂƌ Θ Ăŝƌ yͲĨƵŶĐƚŝŽŶĂů dĞĂŵǁŽƌŬͬĂƌĞĞƌƐ ĂŝůƵƌĞ dŽůĞƌĂƚĞĚ ŝǀĞƌƐĞ Θ 'ůŽďĂů ŽŶƚŝŶƵŽƵƐ /ŵƉƌŽǀĞŵĞŶƚ ƌŝǀĞ ŚĂƌĚ EĞdžƚ 'ĞŶĞƌĂƚŝŽŶ ƵůƚƵƌĞ ^ŽƵƌĐĞ͗ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 10. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŝĂƚ Ŷ džĂŵƉůĞ ŽĨ ƵůƚƵƌĞ ŽĨ ŵƉŽǁĞƌŵĞŶƚ ŶƚƌĞƉƌĞŶĞƵƌŝĂů dĂůĞŶƚ ǀƐ ,ŝĞƌĂƌĐŚLJ Žƌ ƌĞůĂƚŝŽŶƐŚŝƉ EŽ ďĂƌŽŶŶŝĞƐ ,ĂƌĚ ǁŽƌŬŝŶŐ ^ŽůŝĚĂƌŝƚLJ ŝǀĞƌƐŝƚLJ ŽůĚ Θ ŵďŝƚŝŽƵƐ dŚŝŶŬ ŽƵƚ ŽĨ ƚŚĞ ďŽdž ^ŽƵƌĐĞ͗ ŽƌƚƵŶĞ͕ ŝƐĐŽ /^' ĂŶĂůLJƐŝƐ
  • 11. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com /Ŷ Ă ŵŽƌĞ ĂŶĚ ŵŽƌĞ ĐŽŵƉůĞdž ĞŶǀŝƌŽŶŵĞŶƚ͕ ĐƵůƚƵƌĞ ďĞĐŽŵĞƐ ĂŶ ŝŶĐƌĞĂƐŝŶŐůLJ ŝŵƉŽƌƚĂŶƚ ůĞǀĞƌ Time acceleration Globali- zation Innovation Complexity (Explosion of Decision) Process Structure Systems People Standardization Simplification Culture ŵƉŽǁĞƌŵĞŶƚ ŽůůĂďŽƌĂƚŝŽŶ Time acceleration Globali- zation Innovation Complexity (Explosion of Decision) Process Structure Systems People Standardization Simplification Culture ŵƉŽǁĞƌŵĞŶƚ ŽůůĂďŽƌĂƚŝŽŶ
  • 12. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ƵůƚƵƌĞ ŝƐ Ă ŵĞĐŚĂŶŝƐŵ ƚŽ ƐƚĂŶĚĂƌĚŝnjĞ ĂŶĚ ĂƐĐĞƌƚĂŝŶ ďĞŚĂǀŝŽƌ ďĂƐĞĚ ŽŶ ƐŚĂƌĞĚ ǀĂůƵĞƐ Structure Process Culture Empowerment Explicit Control ͻ EŽ ůĞĞǁĂLJ ͻ ŝŵŝƚĞĚ ĐƌĞĂƚŝǀŝƚLJ ͻ ŝŵŝƚĞĚ ĚŝǀĞƌƐŝƚLJ ͻ ,ŝŐŚ ĚŝǀĞƌƐŝƚLJ ͻ ,ŝŐŚ ĞŵƉŽǁĞƌŵĞŶƚ ͻ EĞĞĚ ĨŽƌ ŝŶĚŝƌĞĐƚ ĐŽŶƐŝƐƚĞŶĐLJ ŽŵŵĂŶĚ Θ ŽŶƚƌŽů ŽůůĂďŽƌĂƚŝŽŶ
  • 13. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15Marc Girardot – mgirardo@cisco.com ĞǀĞƌĂŐŝŶŐ ƚŚĞ /ŶƚĞƌŶĞƚ ŝŶ ƚŚĞ ϵϬƐ͛
  • 14. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ^Ž ŚŽǁ ĚŝĚ ŝƐĐŽ ĚŽ ŝƚ͍ Qtrly Rev FY02FY95 FY96 FY97 FY98 FY99 FY00 FY01 FY03 FY04 FY05 Boom Recovery Buildout Revenue Pre-Tax Profit $7 $6 $5 $4 $3 $2 $1 $0 FY06 InBillion$ 4k 48k 44k 34k 20k
  • 15. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com Yϯ z͛Ϭϴ ,ŝŐŚůŝŐŚƚƐ ŝŶĂŶĐŝĂů ^ƵŵŵĂƌLJŝŶĂŶĐŝĂů ^ƵŵŵĂƌLJ ZĞǀĞŶƵĞ ŽĨ ĂƉƉƌŽdž͘ Ψϵ͘ϴ͖ ƵƉ ϭϬ͘ϰй LJͬLJ WƌŽĚƵĐƚ Ŭ ƚŽ ďŝůů ǁĂƐ ŐƌĞĂƚĞƌ ƚŚĂŶ ϭ EŽŶͲ' W EĞƚ /ŶĐŽŵĞ ŽĨ ΨϮ͘ϯ͖ ƵƉ ĂƉƉƌŽdž͘ ϵй LJͬLJ ' W EĞƚ /ŶĐŽŵĞ ŽĨ Ψϭ͘ϴ͖ ĚŽǁŶ ϱй LJͬLJϭ EŽŶͲ' W W^ ŽĨ ΨϬ͘ϯϴ͖ ƵƉ ϭϮй LJͬLJ ' W W^ ŽĨ ΨϬ͘Ϯϵ͖ ĚŽǁŶ ϯй LJͬLJϭ KƚŚĞƌ ŝŶĂŶĐŝĂů ,ŝŐŚůŝŐŚƚƐKƚŚĞƌ ŝŶĂŶĐŝĂů ,ŝŐŚůŝŐŚƚƐ ĂƐŚ ĨůŽǁ ĨƌŽŵ ŽƉĞƌĂƚŝŽŶƐ ŽĨ Ψϯ͘Ϭ ΨϮ͘Ϭ ŽĨ ĐŽŵŵŽŶ ƐƚŽĐŬ ƌĞƉƵƌĐŚĂƐĞĚ ΨϮϰ͘ϰ ŝŶ ĐĂƐŚ͕ ĐĂƐŚ ĞƋƵŝǀĂůĞŶƚƐ͕ ĂŶĚ ŝŶǀĞƐƚŵĞŶƚƐ 1. Includes $246M or $0.04 per diluted share charge related to our intent to acquire the remainder of Nuova Systems
  • 16. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŝƐĐŽ ^LJƐƚĞŵƐ͗ tŽƌůĚǁŝĚĞ ĞĂĚĞƌ ŝŶ EĞƚǁŽƌŬŝŶŐ ĨŽƌ ƚŚĞ /ŶƚĞƌŶĞƚ Cisco Products Power the Internet Cisco Runs Its Business on the Internet
  • 17. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com Enable disparate campus networks to talk … multi-protocol router born ƚŚĞƌƚŽŶ͕ Sandy Lerner and Len Bosack ŝƐĐŽ͛Ɛ ĞŐŝŶŶŝŶŐ͙ ϭϵϴϰ
  • 18. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com /ŶŶŽǀĂƚŝŽŶ DŝůĞƐƚŽŶĞƐ Started at Stanford Shipped Multiport Communications Interface (MCI) Entered service provider market; released Gigabit Switch Router (GSR) IPO; 192 employees Released Catalyst switch Shipped first router; developed IGRP protocol Released wireless LAN products 200619921984 1986 1988 1990 1994 1996 1998 2000 2002 2004 2005 First acquisition— Crescendo; released 3000, 4000 7000 series routers Developed CRS-1 Carrier Routing System Shipped first IP telephone; developed optical strategy Acquired Andiamo through spin-in; acquired Linksys Introduced integrated services router; acquired Scientific Atlanta Catalyst 6500 $20B sales Shipped 8 millionth IP phone Surpassed 3M wireless access points installed 2007 Acquired WebEx Cisco TelePresence Shipped
  • 19. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com John Chambers, Chairman and CEO “Customer success and satisfaction are at the heart of Cisco’s business strategy and key drivers of our current and future success”
  • 20. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŝƐĐŽ Ăƚ tŽƌŬͶŽƌƉŽƌĂƚĞ ƵůƚƵƌĞ
  • 21. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com 'ůŽďĂů ƌŝǀĞ ĨŽƌ ŚĂŶŐĞ͕ WƌŽĚƵĐƚŝǀŝƚLJ Θ ĨĨŝĐŝĞŶĐLJ Simplified Processes Organizations Automation Out-tasking Industrialized processes Empowered Execution Enhanced Communication Collaboration Enriched Learning Internet technologies change the context in which traditional trade- offs are made, enabling to erase parts of processes, or to create much simpler organizations. Trained employees have the right information, at the right time with the ability (tools) and empowerment (governance) to act on it at their level. Redundant entries of data are consolidated into one entry/trigger, machines automatically trigger and push information or receive information to be processed. Select tasks or sub-processes are entrusted to specialized partners whose core business is those specific bits of process with remote web-based controls of quality of service. Processes are systematically standardized and scaled globally through web-enabled tools and training. E-Learning is web-enabled training, synchronous and/or asynchronous, through a variety of combinations of rich media, video-on-demand, audio- on-demand, on-line test, virtual classroom, web simulations etc… Pervasive communication and collaboration through permanent connectivity, full mobility and a variety of communication tools including VOIP, VOD, IPTV, video-conferencing, email etc…
  • 22. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ^ŝŵƉůŝĨLJ ƉƌŽĐĞƐƐĞƐ ŝŶƐŝĚĞ ĂŶĚ ŽƵƚƐŝĚĞ ŽĨ ŝƐĐŽ Virtual Close ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 23. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com Employee Transfer ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ ƵƚŽŵĂƚĞ ǁŚĞŶĞǀĞƌ ƉŽƐƐŝďůĞ
  • 24. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŽŶƚƌŽůůĞĚ ŽƵƚƐŽƵƌĐŝŶŐ ŬĞLJ ƚŽ ŝƐĐŽ͛Ɛ ŵĂŶƵĨĂĐƚƵƌŝŶŐ Extended Entreprise ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 25. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com MISSION-CRITICALNOTMISSION- CRITICAL ŽŶƚƌŽůůĞĚ ŽƵƚƐŽƵƌĐŝŶŐ ƌĞĚŝƐƚƌŝďƵƚŝŶŐ LJŽƵƌ ĂĐƚŝǀŝƚLJ ƉŽƌƚĨŽůŝŽ CORE CONTEXT Keep In-house Out-task OutsourceOut-task ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 26. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com KƉĞƌĂƚŝŽŶĂůŝnjĞ 'ůŽďĂů ƵŶĐƚŝŽŶƐ ĂŶĚ 'ůŽďĂů WƌŽĐĞƐƐĞƐ CUSTOMER ADVOCACY HR FINANCE MANUFACTURING ENGINEERING IT STRATEGIC FOUNDATION)IT STRATEGIC FOUNDATION) US Americas Asia Japan EMEA One Sales Channels Organization MARKETING ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 27. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com 'ůŽďĂů ƵŶĐƚŝŽŶĂů KƌŐĂŶŝnjĂƚŝŽŶ FIELD INTEGRATION SEGMENTED GO TO MARKET ENT COMSP MARKETING CHANNELSIBSG TECHNOLOGY SERVICES / SUPPORT MANUFACTURING SALES FINANCE / LEGAL / HR BUSINESS DEVELOPMENT / ALLIANCES Segment CouncilsSegment Councils
  • 28. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com KƉĞƌĂƚŝŽŶĂůŝnjĂƚŝŽŶ ĞƋƵĂƚĞƐ ƚŽ ƌƵƚŚůĞƐƐ ĞdžĞĐƵƚŝŽŶ ĂďŝůŝƚLJ Acquisitions ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 29. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŵƉŽǁĞƌŵĞŶƚ Θ ƐĞůĨͲƐĞƌǀŝĐĞ ƌĂĚŝĐĂůůLJ ŝŵƉƌŽǀĞĚ ĐŝƐĐŽ ƉƌŽĚƵĐƚŝǀŝƚLJ Sales Portal ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 30. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŶŚĂŶĐĞĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ŝƐ ŬĞLJ ƚŽ ĂůŝŐŶŝŶŐ ƚŚĞ ŐƌŽƵƉ ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ
  • 31. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ŚĂŶŐĞ ƌŝǀĞƌƐ ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŽƚƚŽŵͲƵƉ Θ ƚŽƉͲĚŽǁŶ ĐŽŵŵƵŶŝĐĂƚŝŽŶ
  • 32. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com DŽďŝůŝƚLJ ĂŶĚ ƌĞŵŽƚĞ ǁŽƌŬŝŶŐ Enhanced Communication ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ Change Drivers
  • 33. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com ĐĐĞůĞƌĂƚĞĚ Θ ŝŵƉƌŽǀĞĚ ůĞĂƌŶŝŶŐ ŬĞLJ ƚŽ ŝƐĐŽ ^ŝŵƉůŝĨLJ ƵƚŽŵĂƚĞ KƵƚͲƚĂƐŬ KƉĞƌĂƚŝŽŶĂůŝnjĞ ŵƉŽǁĞƌ ŽŵŵƵŶŝĐĂƚĞ ĞĂƌŶ ŚĂŶŐĞ ƌŝǀĞƌƐ

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