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From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
From prospect to evangelist
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From prospect to evangelist

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  • 1. From prospect to evangelist: Optimizing customer relationships with social media<br />Maggie Georgieva<br />HubSpot<br />@mgieva<br />Janet Aronicaoneforty<br />@oneforty<br />Kristin DziadulBackupify<br />@kristinedziadul<br />
  • 2. Housekeeping notes<br />Slides & Recording will be presented after webinar<br />Interact with us using the Questions pane here or on Twitter<br />Hashtag for today:#SMOptimize<br />
  • 3. Agenda<br />How to generate leads in the first place<br />How to monitor social media, identify influencers & reward advocates<br />How to back up social media conversations <br />Q&A + iPad Drawing!<br />
  • 4. Traditional Outbound Marketing is dying … <br />CALLER ID: 800-555-1234<br />Annoying<br />Salesperson<br />
  • 5. Inbound Marketing is thriving … <br />
  • 6. Invest in what works = Inbound Marketing<br />6<br />http://www.hubspot.com/state-of-inbound-marketing<br />
  • 7. How Do You Generate Leads with Inbound Marketing?<br />7<br />Create Content<br />Optimize <br />Promote<br />Analyze<br />Qualified Traffic<br />Get Found<br />Analyze<br />Convert<br />Get Found<br />Sales<br />
  • 8. Create Content and Publish on Many Channels<br />8<br />Blogging<br />Podcasts<br />eBooks<br />Photos<br />Videos<br />
  • 9. 9<br />55% more<br />website visitors<br />for companies that blog.<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
  • 10. Optimize Your Content<br />10<br />On-Page SEO<br />Off-Page SEO<br />
  • 11. 11<br />On-Page SEO Essentials<br /><ul><li> Page Title
  • 12. Clean URL
  • 13. Headers & Content
  • 14. Description</li></li></ul><li>12<br />Website Tips Based on Real Data<br />Lessons from 3,674,029 websites<br />www.WebsiteGrader.com<br />
  • 15. Think about It As a Whole<br />13<br />79% more<br />followers for companies<br />that also have a blog<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
  • 16. 14<br />Where to Share?<br />Social Media<br />In the Blogosphere<br />Through Email Marketing<br />Through Press Releases<br />
  • 17. Analyze Results<br />15<br />Improve Processes<br />Replicate Successes<br />
  • 18. How to monitor social media, identify influencers & reward advocates<br />
  • 19. Nurturing your leads with social media<br /><ul><li>1. Monitor conversations
  • 20. 2. Engage your prospects
  • 21. 3. Identify influencers
  • 22. 4. Leverage your advocates</li></li></ul><li>The Social Sales Funnel<br />
  • 23. Monitor conversations<br />Search terms in Google Alerts & Twitter for competitors and industry<br />Identical search terms on social media<br />
  • 24. More monitoring<br /><ul><li>Social Mention, Backtype, Twilerts
  • 25. Enterprise level options: Alterian SM2, Radian6, CoTweet</li></li></ul><li>Engage Your Prospects<br />Respond to blog comments, @replies, and Facebook wall posts<br />Answer questions<br />Thank those that share your content<br />Be helpful. Teach.<br />
  • 26. Engage Your Prospects<br />Gist & Rapportive: Connect with your customers on other social networks<br />Nimble – robust social CRM solution<br />
  • 27. Identify Influencers<br />What are influencers<br />Klout<br />Tweetreach & Rowfeeder<br />Terametric – enterprise level tool<br />
  • 28. Leverage Your Advocates<br />Share options on content and email<br />Pay with a Tweet<br />MailChimp & Constant Contact<br />Twitter Contests – Offerpop<br />Twitter Polls – Twtpoll<br />
  • 29.
  • 30. The Silver Lining of Social Media<br />
  • 31. Four Points of Consideration<br />
  • 32.
  • 33. Conversations with potential business partners, customers and hiring managers<br />
  • 34. <ul><li>Facebook – 3rd highest source of inbound traffic
  • 35. Twitter – 4th highest source of inbound traffic
  • 36. 87% Facebook Fan Page growth
  • 37. 22% Twitter follower growth</li></li></ul><li>
  • 38. Backup For Cloud AppsDavid F. Carr<br />“<br />Yes, I clicked the delete button. Yes, I regret it now. Yes, I belatedly realized why the Backupify service makes sense.<br />“<br />
  • 39. 33% of data loss from user error<br />Increase in social sharing brings more vulnerability to data loss<br />If accounts are hacked, your entire business is at risk<br />
  • 40. Losing data is like losing a customer<br />Ensure conversations are documented and managed<br />
  • 41.
  • 42. Net value attributed to customer data<br />This data is just as valuable as the customer them self<br />If data is lost, so is the customer lifetime value<br />
  • 43.
  • 44. Have a Backup Plan<br />Record of customer interactions<br />If ever lost, data is usually unrecoverable unless you have a backup in place<br />Without a backup, you are vulnerable <br />
  • 45. Q&A + iPad drawing<br />Thanks !<br />
  • 46. Boston in Austin Happy Hour during SXSW Interactive<br />Sunday, March 13, 2011 from 5:00 PM - 7:00 PM (CT)<br />

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