These slides were designed by Markus Giesler (email@example.com) to illustrate some of the theoretical and managerial insights provided by “How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic,” Journal of Marketing 11/2012) that can be downloaded here.
The slides work best in combination with the journal article as a reading. Please cite the article when you use the slides (please do not delete slide #3). If you use the article, please respect that its copyright lies with the American Marketing Association. If your institution does not have access to the JM article collection please contact me directly via email and I will provide you with a copy of the article.
This is the PDF version. The PPT version is available directly via email!
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