Gladhandle Investor Presentation

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  • 1.  
  • 2. “ Gladhandle is perfectly designed to help small businesses. So much so, that we will be offering this extraordinary service as one of our key member benefits starting this April.” -Maureen Petron, NASE Director of Member Services “ We have never seen anything like Gladhandle before! It solves so many problems that hold small businesses back. We are excited for our centers to begin offering it to the thousands of clients they consult and serve each year.” - Donna Ettenson, ASBDC Vice President of Operations + 1.2 million small businesses
  • 3. Everyone’s mass marketing! Customers Sales Rep
  • 4.
  • 5. On average, new customers buy after the seventh ‘touch’ from a sales rep. Most reps, however, give up after four.
  • 6. Fast Easy to use Affordable Integrated Automated Personalized Branded Diverse Visually Compelling Trackable Sales Rep Customer
  • 7. Branded Communication Manager Rapid Media Creation Brand Automation Address Book
  • 8.  
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  • 12. The interface itself is an innovation! Drag & Drop / 1 Screen Editing
  • 13.  
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  • 19. Sneak Peek
  • 20. • Electronic - enewsletters, pURLs, landing pages • Web - websites, minisites, blogs •  Gifts - flowers, edibles, books, promo products • Print - postcards, brochures, white papers • Enterprise-level accounts (API developer kit) •  iPhone, Blackberry apps • Reselling lead lists • Version for brides, campaigns, consumers, etc... Future Revenue Potential
  • 21.  
  • 22. Sales & Marketing Plan Initial Target: Young, Tech Savvy Small Biz Sales Rep
  • 23. Associations Sales & Marketing Plan (NASE, ASBDC, SCORE, USCC) Incentives offered for training and promotion
  • 24. Associations Sales & Marketing Plan (NASE, ASBDC, SCORE, USCC) Incentives offered for training and promotion Online •  PPC/Display • Email Lists/pURLs • Press/Blogs • Videos • Enewsletters
  • 25. Associations Sales & Marketing Plan (NASE, ASBDC, SCORE, USCC) Incentives offered for training and promotion Online •  PPC/Display • Email Lists/pURLs • Press/Blogs • Videos • Enewsletters Affiliates (Paid Resellers) •  Marketers • Designers • Corporate Sales
  • 26. Associations Sales & Marketing Plan (NASE, ASBDC, SCORE, USCC) Incentives offered for training and promotion Tradeshows • Strategic Partnerships •  Direct Marketing • Direct Sales (Target exhibitors) Online •  PPC/Display • Email Lists/pURLs • Press/Blogs • Videos • Enewsletters Affiliates (Paid Resellers) •  Marketers • Designers • Corporate Sales
  • 27. Send 1-to-1 Brand Automation Send 1-to-Many Rapid Media Creator Address Book Email Marketing Print Mailing Collateral Competitors
  • 28. Barriers to Entry •  Recession will hinder competition •  18-month chase cycle •  Our innovation won’t stop •  The strongest barrier is... ...to become the accepted platform.
  • 29. Gladhandle The Accepted Platform Designers Customers Vendors Resellers
  • 30.
    • Development Team Pillars
    • Nick Morgan • Andrew Thorp • Greg Jamerson • Ryan Schlesinger
    Team Leadership
    • Andy Horner – COO/Inventor
    • 10+ years building large websites
    • Lead architect - conceiving and constructing web apps
    • Expertise in web, print, marketing, branding, sales
    • Jeff Sims – CEO
    • Seasoned manager - 20+ years as executive board member
    • Big Sales Experienced - Technicolor, Microsoft, EA Sports
    • Proven ability to develop strategic partnerships
  • 31. Business Model Subscription Plans eHandles Discount Monthly Fee Free 10 None $0 Pro 250 5% $8 Advanced 500 8% $16 Premier 2,500 12% $32 PURCHASES + SUBSCRIPTIONS $7 $4 $3 = PROJECTED AVERAGE MONTHLY SPEND PER USER
  • 32. PURCHASES + SUBSCRIPTIONS $7 $4 $3 = Greeting Cards $2.25 $1.95 Emails 2,500 for $30 2,500 for $22 Business Cards 250 for $19.99 250 for $17.55 Postcards 250 for $145 250 for $125 PROJECTED AVERAGE MONTHLY SPEND PER USER Products Market Price Gladhandle Lowest Price eg. Constant Contact eg. Hallmark eg. VistaPrint eg. Modern Postcard Business Model
  • 33. Projected Financial Projections Year Users Revenue Pre-Tax Profits 2009 1,000 $21,000 ($348,990) 2010 10,000 $840,000 ($339,400) 2011 75,000 $6,300,000 $2,270,000 2012 250,000 $21,000,000 $9,993,000 2013 600,000 $50,400,000 $27,441,000
  • 34. • Primary goal - Gladhandle Acquisition • Secondary goal - Digital Print rights for 2 years •  Set up to operate and succeed independently • Below market pricing contract in development • Founders incentivized to stay on board $800,000 YTD investment Relationship with Progress Printing
  • 35. $1 Million Seeking Offering Preferred Equity Final Benchmark Sustained Profitability Objective No 2nd Round Investment Plan
  • 36. Customer Support Program 4 Offshore Contract Developers Sales & Marketing $150,000 Operating Expenses $90,000 TOTAL $1,000,000 $300,000 $110,000 4 Onshore Salary Developers $350,000 Use of Funds 15 Month Budget
  • 37. • Target acquisition date - early 2014 • 600,000+ users / $50 million+ revenue • Potential buyers: HP, Adobe, VistaPrint, Amazon Exit Strategy Marketing software case study: HP acquired Exstream Software in 2008 for reported $1 billion — 10x their annual revenue. +
  • 38. In Closing • First-to-market product-based web app with huge market •  2 prominent launch partners with perfect fit users •  Many profit centers and growth possibilities • Perfect time to create and control this space • Able, hungry team packed with experienced leadership • Ground floor investment opportunity We invite you to join us to take this beach and take Gladhandle all the way!