Persuasive PresentationsMKT 341
Guide to  Presentations  • The basic checklist  • Elevator pitches-making    your case in 30 seconds    or less  • Stage f...
Basic Checklist The elevator speech The question your  presentation answers Open creatively End with a call to action...
Avoid CommonMistakes• Reading form notecards or  script• Hiding behind a podium• Ignoring time limits• Going off topic• No...
Stage fright• Preparation is key• Focus on individuals in  audience not the whole• Re-think your physical  symptoms• Avoid...
Visuals•   Avoid death by powerpoint•   Keep power point slides simple•   Limit    colors, fonts, backgrounds, ani    mati...
The bestpresentation areconversations…•   Present points that require    interaction/responses:     •   Jokes     •   Ask ...
Connect with theaudience• Connection is based upon trust• Once an audience trusts a  speaker there is a bond• Bonds are de...
Presence• Intangible• Key: Being comfortable• Expressive• Theatrical; There is a  performance side to presenting• Connect ...
Does yourpresentationinspire?•   Inspire=call to action•   Does your presentation    motivate listener to do    something?...
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Persuasive presentations

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Persuasive presentations

  1. 1. Persuasive PresentationsMKT 341
  2. 2. Guide to Presentations • The basic checklist • Elevator pitches-making your case in 30 seconds or less • Stage fright • Visuals • Making it conversational • Connecting with your audience • Presence and its importance • Inspire!Adapted from Harvard Business Review Guide to PersuasivePresentations
  3. 3. Basic Checklist The elevator speech The question your presentation answers Open creatively End with a call to action Eliminate anything extraneous Rehearse Know your technology Get ready
  4. 4. Avoid CommonMistakes• Reading form notecards or script• Hiding behind a podium• Ignoring time limits• Going off topic• Not knowing audience• Failing to grab attention• No road map• Bad visuals• No passion
  5. 5. Stage fright• Preparation is key• Focus on individuals in audience not the whole• Re-think your physical symptoms• Avoid rigid rules—be flexible• Think before you speak• Most people don’t notice your fear
  6. 6. Visuals• Avoid death by powerpoint• Keep power point slides simple• Limit colors, fonts, backgrounds, ani mation• Choose appropriate visuals that reinforce your story or key points• One page handouts that simplify your points and can be used for notes are useful but don’t make them a distraction!
  7. 7. The bestpresentation areconversations…• Present points that require interaction/responses: • Jokes • Ask for affirmation/confirmation constantly • Elicit feedback repeatedly and at main points,, not just at the end • Share anecdotes and invite your audience to do the same!• Turn the presentation into a two-way dialogue• Accept critiques, challenges and qualifications
  8. 8. Connect with theaudience• Connection is based upon trust• Once an audience trusts a speaker there is a bond• Bonds are developed kinesthetically• Kinesthetic is the awareness of where you (presenter) are in relation to others (audience)• Trust-based since it depends upon things like empathy (putting yourself in listeners shoes)• Helps you answer questions like why should audience care or even listen to you
  9. 9. Presence• Intangible• Key: Being comfortable• Expressive• Theatrical; There is a performance side to presenting• Connect with audience; Cannot be one way communicator and develop presence• Authentic=Honest=Trust-based• Best things to do: Establish eye contact and move
  10. 10. Does yourpresentationinspire?• Inspire=call to action• Does your presentation motivate listener to do something?• Are you authentic, sincere and committed?• Enthused?• Meet needs of audience• Give them one thing to do and repeat that thing several times• Memorable phrasing/soundbite
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