MKT 389
SOCIAL CURRENCY & TRIGGERS
DISCUSSION QUESTIONS
Explain the statement “People share things that make them look good
to others.” Provide a recent exam...
SOCIAL CURRENCY DEFICIT?

How can something catch on when it is the object of so
much revulsion?
REMARKABILITY & SOCIAL
CURRENCY
What role does
unusualness or being
extraordinary play in social
currency and transmission...
BORING BRANDS VISUALLY
EXCITING ON SOCIAL MEDIA
BORING BRANDS BORING
VISUALLY ON SOCIAL MEDIA
What makes them boring?

Why do you think they are
they boring?

Do they nee...
BE VISUALLY COMPELLING
• Use images that are remarkable and therefore shareable

• Use images that tell a story
• Use comp...
HIT ME WITH YOUR BET SHOT
Working in your teams…

5 pictures that represent a typical brand promise/value
Ideally a story ...
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Mkt389 visual part 2

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Mkt389 visual part 2

  1. 1. MKT 389 SOCIAL CURRENCY & TRIGGERS
  2. 2. DISCUSSION QUESTIONS Explain the statement “People share things that make them look good to others.” Provide a recent example. What role do personal experiences and relationships play in social currency and sharing? What people talk about affects what people think of them. Why is this concept important to marketing? What role do triggers play in the difference between immediate and ongoing word of mouth? Why is „gimme a break…gimme a break…break me off a piece of that kit kat bar” a great example of a trigger? Good trigger? Bad trigger?
  3. 3. SOCIAL CURRENCY DEFICIT? How can something catch on when it is the object of so much revulsion?
  4. 4. REMARKABILITY & SOCIAL CURRENCY What role does unusualness or being extraordinary play in social currency and transmission? What happens if what you are trying to transmit is inherently „unremarkable?‟ Creatives solve this problem all the time
  5. 5. BORING BRANDS VISUALLY EXCITING ON SOCIAL MEDIA
  6. 6. BORING BRANDS BORING VISUALLY ON SOCIAL MEDIA What makes them boring? Why do you think they are they boring? Do they need to be? How could them improve?
  7. 7. BE VISUALLY COMPELLING • Use images that are remarkable and therefore shareable • Use images that tell a story • Use composition that is clear, uncluttered and friendly to mobile devices (pay attention to background, symmetry, intentional off-balance/rule of thirds) • Use contrasting colors • Use creative framing • Use filters and color boosting in ways that enhance your story not distract or detract from it • What emotional response are you trying to provoke? (Think more than funny!)
  8. 8. HIT ME WITH YOUR BET SHOT Working in your teams… 5 pictures that represent a typical brand promise/value Ideally a story in 5 parts 1 hour to take pictures. Reconvene in library to share at 7:30. Room 1033A
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