Bus 305 business communication syllabus spring 2014

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  • 1. BUS 305 Professor Germano Spring 2014 1 BUS 305 BUSINESS COMMUNICATIONSYLLABUSSPRING 2014 Salazar Hall Room 362 Monday and Wednesday 8:00-9:40 AM Professor: Michael Germano E-mail: mgerman@calstatela.edu Text: 769-287-1015 Twitter: @profmgermano Phone: 323-343-3963 Office Location: Library North Room 1018A (Ask for me at reference desk) Office Hours: Monday, Tuesday,Wednesday (3:00-4:00) and Thursday 3:00-6:00 or by appointment Required Course Materials Text: Baker, W. H. (2013). Writing and Speaking for Business. 3rd ed. BYU Press. Course Website: www.calstatela.libguides.com/germanobus305 (password GERMANO) Course Description Prerequisite: English 101, 102. A PASSING SCORE ON THE WPE, and 90 QUARTER UNITS OF COLLEGE WORK. Principles of business communication; emphasis on clear and correct communication as a tool for business decision-making. Course Objective The purpose of this course is to refine your communication skills and develop them within a business context. To succeed in the workplace you must be a capable and proficient communicator. Technical skills are important in future success, but soft skills like written and verbal communication are even more critical. BUS 305 will play a pivotal role in your soft skills development and allow you to develop these for future professional success. Student Learning Outcomes Students that successfully complete BUS 305 will be able to do the following: Understand the role of communication and its importance in business environments; Understand the impact and importance of technology on business communication with emphasis placed upon the role of technology in immediacy and replication of messages; Understand the difference between primary and secondary information sources and their respective roles in decision making and analysis; Understand the types of secondary information available (scholarly, popular, trade) for business decision making; Utilize library databases and the internet to find credible, authoritative and reliable information for business related problem solving and decision making;
  • 2. BUS 305 Professor Germano Spring 2014 2 Analyze information for relevancy and applicability to problem solving; Evaluate research findings and apply them to problem solving in order to make recommendations and suggestions; Compose and write effective business correspondence of a variety of types (good news, bad news, persuasive, analytical); Evaluate written messages for effectiveness, impact and needed revision; Draft an analytical business report that is based upon relevant and credible information (primary and secondary)that is used to solve a specific problem; Deliver effective business presentations using appropriate visuals and professional public speaking skills. Course Requirements Students in BUS 305 can earn 100 points total over the course of the quarter. The total points earned will determine the final grade: A 95-100 C+ 75-79 A- 91-94 C 70-74 B+ 87-90 C- 66-69 B 84-86 D 60-65 B- 80-83 F <60 Grading: Grades are based upon the followingassigned course requirements/deliverables: Analytical report 30% (30 points) Oral presentation 5% (5 points) Short writing assignments 30% (30 points) Midterm 15% (15 points) Final 15% (15 points) Classroom contributions 5% (5 points) Brief descriptions of each deliverable are listed below. Consult the course calendar at the end of this syllabus for all due dates. Analytical Report: Working (meetingand communicating regularly) in groups, students will draft an analytical report that examines a business problem or issue and makes recommendations regarding proposed actions/solutions. The analytical report will have a specific format and be based upon primary and secondary research. Detailed instructions will be given out week 3. The report is worth 30 points/30% of your grade. Oral Presentation: 5 points/5% of your grade will be based upon an oral presentation of your analytical report. Detailed instructions will be given out week 3. Short Writing Assignments: 30% of your grade will be based upon six individual short writing assignments worth five points each. These will be due the subsequent week after they are assigned. Detailed instructions on each short, 1-3 page writing assignment will be given to you in class the week before they must be submitted. These assignments will include writing the following: 1. Statement of interest/cover letter for a job application and resume 2. Acceptance of a job offer
  • 3. BUS 305 Professor Germano Spring 2014 3 3. Neutral analysis memo (based upon a specific fact pattern) 4. Disappointing news memo with persuasive change suggestions (based upon a specific fact pattern) 5. Good news and implications (based upon a specific fact pattern) 6. Summary ofa complex process, evaluation of its effectiveness and persuasive recommendations for change (based upon a specific fact pattern) Examinations: The course will include both a midterm and a final. The midterm and final will not be cumulative and instead cover the material from the first half of the course (midterm) and the second half (final.) Exams will be a combination of multiple choice, definitions and short essays. Both exams are open book. Each exam is worth 15 points or 15% of your grade for a total of 30 points/30% combined. Class Contributions: 5 points/5% of your grade will come from class contributions. Attendance alone is not sufficient. You must be engaged and participate in order to earn these 5 points. To receive the 5 points for class contributions you cannot miss more than 2 classes over the course of the quarter and you must participate and engage during discussions and activities. Course Policies A student that succeeds in BUS 305 must demonstrate the following traits and characteristics: Owns a copy of the textbook and reads it regularly; Observes all university policies related to academic honesty and adheres to them at all times; Shows up on time and prepared for class each week and stays focused for the entire period; Actively engages professor and classmates during discussions and class activities; Adopts disciplined study/work habits that allocate at least 4-6 hours per week on average for outside preparation and completion of readings; Is fully aware of all due dates, exam dates, course requirements and asks professor (via email or office hours) if they do not; Checks email regularly and communicates with professor in a timely way when needed; Does not make excuses for missed deadlines or failed work and instead offers solutions to the problem of not meeting course requirements; Is a responsible team member who contributes to group projects and communicates with team members; Acts like an adult who accepts full responsibility for their choices and actions whether they result in success or failure; Commits fully to their professional success as a student while achieving balance in their personal life so it does not impinge upon that commitment. Students with Disabilities The university provides reasonable accommodations to students with documented physical and learning disabilities. The Office for Students with Disabilities (OSD), located in Student Affairs Room 115 coordinates all documentation of disabilities (323-343-3140) http://www.calstatela.edu/univ/osd.
  • 4. BUS 305 Professor Germano Spring 2014 4 Class Schedule Week Topics Covered Required Reading Due Dates & Deadlines 1 Overview of Course and Syllabus Business and communication introduced Communication’s foundation for networking Chapters 1 & 2 Non-graded networking introduction message 2 Planning and outlining messages Composing written messages Employment communications Chapters 3 & 7 Short writing assignment #1 (Resume & Cover letter) 3 Writing business reports Chapter 10 Short writing assignment #2 (Acceptance of employment) 4 Conducting and documenting business research Information ethics, citation and plagiarism Chapter 9 5 Midterm ExamWednesday April 30 8:00 AM Writing business correspondence Chapter 6 Midterm4/30 (Chapters 1, 2, 3, 7,10, 9) 6 Writing proposals and solving problems Chapter 8 Short writing assignment #3 (Neutral analysis memo) 7 Using visuals Designing visual aids Chapters 4 & 11 Short writing assignment #4 (Bad news/persuasive memo) 8 Revising and editing text Chapter 5 Short writing assignment #5 (Good news/implications) 9 Oral communications Chapter 12 Short writing assignment #6 (Evaluation of complex process and persuasive change) 10 Presentations None Oral Presentations Analytical reports due Finals Final Exam Monday June 9 8:00 AM Final exam6/9 (Chapters 6, 8, 4, 11, 5, 12) Class schedule subject to change. Any changes will be communicated during class meetings. If you have any questions at any point during the quarter please contact the professor via email or during office hours as soon as possible.