Money for nothing, Content for free… Matt Genovese door64.com / Austin, Texas “ I’m what happens when a chip engineer meets social media.” 20090227

About door64.com Started in August 2007 Members: Central Texas focused, high-tech restricted Goal: Create a community where technology professionals can build out their peer networks, and grasp the local tech scene. Online: Forums, event calendar, job board Face-to-face: Networking events, career fair Free to use and post

Started in August 2007

Members: Central Texas focused, high-tech restricted

Goal: Create a community where technology professionals can build out their peer networks, and grasp the local tech scene.

Online: Forums, event calendar, job board

Face-to-face: Networking events, career fair

Free to use and post

Members: Why contribute? To disseminate information To participate, and invite participation

To disseminate information

To participate, and invite participation

Members: Why contribute? To disseminate information Community-informing activity To participate, and invite participation Community-building activity Solve a problem.

To disseminate information

Community-informing activity

To participate, and invite participation

Community-building activity

Problems to be solved… Community-informing Publicizing community-relevant events Spreading the word about local technology news Publicizing job opportunities and member skills Community-building Sense of belonging Answering, “Are there others like me?” Community collaboration on questions, ideas Enabling industry colleagues to meet online Building bonds through face-to-face interactions

Community-informing

Publicizing community-relevant events

Spreading the word about local technology news

Publicizing job opportunities and member skills

Community-building

Sense of belonging

Answering, “Are there others like me?”

Community collaboration on questions, ideas

Enabling industry colleagues to meet online

Building bonds through face-to-face interactions

Threshold to contribute Overcoming one’s threshold voltage People avoid posting into a void Existing culture will impact new UGC. WOM and testimonials lend to community credibility Personal welcomes, invitations Communicate the vision in person V T

Overcoming one’s threshold voltage

People avoid posting into a void

Existing culture will impact new UGC.

WOM and testimonials lend to community credibility

Personal welcomes, invitations

Communicate the vision in person

Incentives to contribute Online community stature Flywheel approach Recruiters ↔ Job seekers Event coordinators ↔ participants One-to-many: Newsletter, Twitter feed Open surveys

Online community stature

Flywheel approach

Recruiters ↔ Job seekers

Event coordinators ↔ participants

One-to-many: Newsletter, Twitter feed

Open surveys

Not SaS, but SNaS Social Networks as a Service Twitter LinkedIn Group

Social Networks as a Service

Twitter

LinkedIn Group

Thank you! Matt Genovese [email_address]