door64 Monthly Advertising Schedule

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    door64 Monthly Advertising Schedule - Presentation Transcript

    1. door64.com: Newsletter Advertising Bi-weekly and Monthly Advertising Information V20090928
    2. What is door64.com?
      • Community of over 6000 high-tech professionals in Austin & Central Texas. Started in 2007.
        • Consists of local semiconductor, hardware, software, and IT professionals.
        • Member demographic is concentrated and actively focused within high-tech.
      • Goals
        • Enable local technology professionals to grow their network of colleagues through online and face-to-face interactions.
        • Help local technology companies find the people they need to be successful.
        • Promote awareness of our local technology scene.
    3. Monthly Advertising
      • 100 x 100 pixel graphic click-thru advertisement.
      • Prominent position at top of the newsletter.
      • Included in both mailed newsletter, and web version.
      • Weekly newsletter sent to door64 community and Austin High-Tech LinkedIn group.
    4. Bi-weekly: Cost & ROI
      • Cost: $500 per two weeks (2 newsletters)
      • Transparent calculations so you can validate the benefit:
        • door64 newsletter subscribers: 6000
        • Austin High-Tech LinkedIn group: 10,000+
        • Conservative estimate of total impressions per week (accounts for open rates): 2500
        • Estimate for period: 2500 x 2 = 5,000 impressions.
        • Cost per impression = $500/5K ≈ $0.10
    5. Monthly: Cost & ROI
      • Cost: $800 per month (4 newsletters)
      • Transparent calculations so you can validate the benefit:
        • door64 newsletter subscribers: 6000
        • Austin High-Tech LinkedIn group: 10,000+
        • Conservative estimate of total impressions per week (accounts for open rates): 2500
        • Estimate for period: 2500 x 4 = 10,000 impressions.
        • Cost per impression = $800/10K ≈ $0.08
    6. Contact
      • Ready?
      • Contact: Matt Genovese
      • Founder, door64.com
      • E-mail: matt@door64.com
      • Contact with questions or to get started with your advertising!
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