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492 final project 492 final project Presentation Transcript

  • A Face Lift For the Future
    Lansing Glass Company
    Lansing, Michigan
  • History
    • Established in 1993 by Curt Robb & Keith Dot
    • Started out with a glass rack on Curt's Dodge pick-up
    • Used tools acquired from over 34 years of glass gazing
    • In 1996 they were able to purchase their first service van and hired the now Vice President, project manager Ron VanHorn
    • In 1999 Robb and Dot were able to move to a larger office abling them to take part in larger projects
  • Current Status
    Currently running 10-12 glass trucks a day
    Employees a full-time service crew
    Currently has 35 glazers
    The largest glazing firm in the Lansing Area
    Provides glass and architecture services
  • Recent Projects
    DeWitt High School
    MSU Clara Bell Smith Student Athlete Academic Center
    Jackson National Life Insurance
    World Headquarters
    MSU Spartan Stadium
  • Challenges
    Creating an audience that is outside of the greater Lansing Area
    Lack of Web or social media
    Lack of providing information to the consumer on your webpage
  • Twitter
    By creating an account on Twitter you are closer to your potential clients
    This will allow you to inform clients what jobs you are working on and what type of services you have
    It will give you the opportunity to reach someone that would not have been a client before
  • Facebook
    Allow your company to provide a more in depth description of what your company does
    It will allow people to recommend your company
    Another place of reference for potential clients to search for a service
  • Updated Webpage
    The current status of the webpage does not give much information on who or what the company has to offer
    Plan: update to a modern look, add connections to Twitter and Facebook, add more information about the company, create a logo that is more modern
  • Evaluation of Our Process
    Tracking the amount of fans or followers on Twitter and Facebook
    See how many visits we have to the new webpage
    Track the amount of business the company has after the launch
  • Conclusion
    By creating the social media and a modern website, it will allow Lansing Glass Company to stay with the changing marketing of businesses. The way society looks for advice or services is through social media and Lansing Glass Co. needs be in the now and with their competitors