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Visual Marketing The power of visualvaluepropositions Mark Geljon / Eric Kramer
2
3 What is a  Proposition? Image: iStockphoto.com © 2009 GriDD Consultancy B.V.
4 http://www.youtube.com/watch?v=x7CjmrODO1M © 2009 GriDD Consultancy B.V.
5 Alexander Ostwalder Business model canvas © 2009 GriDD Consultancy B.V.
6 BMW Efficient Dynamics  http://www.bmw.nl/nl/nl/insights/technology/efficientdynamics/phase_1/introduction.html Hij kan zo maar vallen… http://www.youtube.com/watch?v=v7UZuDZn5yk
7 Zo.
8 What is  Visual Thinking? Image: iStockphoto.com © 2009 GriDD Consultancy B.V.
9
10 http://prezi.com/a_qnaqf6t7v-/vizthinknl-4th-session/
11 © 2009 GriDD Consultancy B.V.
12 the Assignment © 2009 GriDD Consultancy B.V.
13 Create a visualpropositionfor … +
14 Create a visualpropositionfor BOL.comsellingelectricalcars Allow 5 minutes per phase Brainstorm visually Structure: ,[object Object]
Quickgeneration
StructureCreativetranslation: ,[object Object]
Visualizeparts
Metaphors choose 1Visual presentation: ,[object Object]
Story
 DRAW!,[object Object]
16 Examples Image: iStockphoto.com © 2009 GriDD Consultancy B.V.
17 © 2009 GriDD Consultancy B.V.
18 Image adaptedfrom: http://www.fulltable.com
19 http://www.youtube.com/watch?v=Elo7WeIydh8
20

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