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Kate Hodel & Sarah Mote - Building Your Own Marketing Plan

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  • 1. • •
  • 2. Urban Entrepreneurs Entrepreneurs Rural Entrepreneurs Bankers Provide expansion funding Can be referral sources Microlenders Provide funding Provide coaching Education Careers for students Tech transfer for faculty Investors Provide funding for startups Civic leaders/legis. Make decisions regarding funding Make decisions regarding regulation Corporations Provide mentoring Provide potential marke5ts Can be referral sources Resource Partners Help entrepreneurs to success Provide services and resources Your Funders Looking for ROI Benefit the community at large Innovation-Led Innovative product or process Intention to grow quickly Entrepreneurship Support Care about success of entrepreneurs Main Street Bricks and Mortar location Retail, restaurant, professional Second Stage Beyond startup Employees beyond owners span of control Startups Idea or concept Need market analysis Need license/permits Microenterprise Based on individual expertise >$35K to capitalize Home-based/consulting
  • 3. Relationship builder and problem solver who helps small businesses with financial goals. Strategic, responsive, professional, organized, accessible to customers. She carries a full bench of small business clients in addition to serving on boards, volunteering and actively networking.
  • 4. Increase hotline calls. Increase RP engagement. Increase corporate support. SGF, STL, KC, Columbia, Cape, St. Jo. SGF, STL, KC, Columbia, Cape, St. Jo. Libraries
  • 5. SGF, STL, KC, Columbia, Cape, St. Jo. Libraries
  • 6. Increase hotline calls. Increase RP engagement. Increase corporate support.
  • 7. Reach biz How we help you How do you use social? How we help region What do you need? We link, not just give links. What MO e-ship looks like This could be you. How we help region How we help you Events, tips, reports What we can do What we can do with you Call us How can we help? Call usCall us Call us Call us How we help region How we help region How we help region Call us
  • 8. Reach biz How we help you How do you use social? How we help region What do you need? We link, not just give links. What MO e-ship looks like This could be you. How we help region How we help you Events, tips, reports What we can do What we can do with you Call us How can we help? Call usCall us Call us Call us How we help region How we help region How we help region Call us Calls Web visits Posts from RPs Calls Subscribers Click through Impressions Follows from RPs Calls # of visits Posts Events in calendar Calls Calls Web visits Calls