Ways to Beat the Slow Market as a
Real Estate Broker
The GDP growth of our country is on the decline and with
it growth in real estate sector has taken a setback.
Whenever the GDP growth falls below 6%, the real estate
market starts crawling. In the present picture where the
GDP growth is hovering around 5%, the real estate market
is barely moving.
The disposable income of a family takes a blow when the GDP growth
is slow, so they do not give top priority to real estate investments. Of
course this affects the total sales of primary and secondary real
2009 2010 2011 2012
The brokers are the worst sufferers and bear the bitterest brunt. With
a reduction in sales, brokers make fewer transactions. In any
transaction, a broker is paid only on successful closing of the deal.
So, how do brokers survive when the market is down?
All is not lost and there is certainly a light at the end of the tunnel. Since
properties do not sell easily in hard times, the property owners approach
the brokers to do the part which they cannot do themselves. So, actually
in a contrast of sorts, the demand for a broker builds up when the market
is slow. This demand needs to be taken advantage of and can be done
only when there is a process and strategy in place. The bottom line is „no
money for the broker unless the deal is through‟.
Go with the leader – Follow RE/MAX
RE/MAX, the world leader in real estate has survived five major
recessions of the world. Here are a few tips from the company about
surviving the slow market for brokers.
Get training on how to “right value” properties and then list the
properties at the right value. This will help close more deals. This
topic is covered among the several trainings which are available on
the RE/MAX portal.
Once the listing is done use efficient ways to market the listings. Use
technology and portals which RE/MAX provides.
The focus should be on cutting non-value adding
expenses. For example, if a broker doesn‟t need a large
office, by shifting to a smaller sized one he can save on
However, don‟t cut expenses which you may need once the market recovers.
So, it would be a good idea not to sell the office completely) RE/MAX has
7000 offices worldwide.
A broker with a big office can also invite brokers who have smaller
offices to share the space and the expense. RE/MAX has agents who
are on 100% sharing model.
Another big expense to be handled is staff salary. Convert employees to
agents who pay desk fees. RE/MAX has 1, 00,000 such agents.
Use a popular brand like RE/MAX. If all agents in a city invest in building their
own brand, it will waste a lot of time and money. You can get RE/MAX brand
Network with agents who may have other side of your transaction.
RE/MAX has one of the most productive networks in the world.
Join hands with RE/MAX
The ultimate solution for beating the market blues is to join hands with
RE/MAX: the number one real estate broking company since 40 years.
World wide network
In each country RE/MAX has proven that nothing helps the real estate broker
more than joining hands with RE/MAX to beat the slow market.