Working on sole selling project
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Working on sole selling project

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Working on sole selling project Presentation Transcript

  • 1. WORKING ON SOLE – SELLING PROJECT SAHIL SHAH REGIONAL MANAGER RE/MAX MUMBAI GUJARAT MAHARASHTRARE/MAX Mumbai Gujarat Maharashtra
  • 2. ABOUT RE/MAX •Wide Network •Trust of a Brand •Strong Technology •Highly qualified Agents trained in real estate90 Countries: 7000 Offices : 100000 Agents : 39 Years15 States : 135 Offices : 500 AgentsRE/MAX Mumbai Gujarat Maharashtra
  • 3. ABOUT RE/MAX BROKER OFFICE  Past experience in •One of the first Broker handling projects Offices in city •One of the biggest  Profile of broker franchise offices in the owner of the office country  Awards that the •Strong presence in office has won corporate and builder circle •System driven processes  Training that the to make your transaction office has gone smoother and faster throughRE/MAX Mumbai Gujarat Maharashtra
  • 4. PAST CLIENTSRE/MAX Mumbai Gujarat Maharashtra
  • 5. DEFINITION : MARKETING  Marketing is the activity, set of instruction and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.RE/MAX Mumbai Gujarat Maharashtra
  • 6. 7 P’S OF MARKETING Product People Positioning Price Packaging Promotion PlaceRE/MAX Mumbai Gujarat Maharashtra
  • 7. PRODUCT  Compare the product with comparable offerings in the market place on a time to time basis  Provide comparative market analysis report to determine the correct product pricing on a quarterly basis  Features, amenities, project strengths and weaknesses on a quarterly basisRE/MAX Mumbai Gujarat Maharashtra
  • 8. PRICE  Compare the price of the product to available products in the nearby market  Price it as per the needs of the finance of the builder and try to bring maximum profitability for the builder  Correct mix of investor : end-user to ensure project gets accepted well  Wrong pricing can help nearby projectsRE/MAX Mumbai Gujarat Maharashtra
  • 9. PROMOTION Above the Line promotion  Local channel operators  Local radio  Out of home  Magazines / Local supplements  Nearby cinema  HoardingsRE/MAX Mumbai Gujarat Maharashtra
  • 10. Below the line Promotion  Direct mail  Sales Promotions  Flyers  Point of sale booth at various places like malls, stations, offices  Telemarketing  BrochuresRE/MAX Mumbai Gujarat Maharashtra
  • 11. WEB PROMOTION  Separate website  Specific promotion through Google Adword  Social Media Promotion  Listing on key portals  Managed Promotion on portals  Search engine optimizationRE/MAX Mumbai Gujarat Maharashtra
  • 12. EVENT BASED SELLING  Key Milestones of project: - Pre-launch, Bhoomipujan, launch, 25%-50% and 75% of project completion  Festival based selling: - Akshaya Tritaya, Diwali, Christmas/New year  Education based selling - Brokers / End-user meets  CSR Events - Blood donation drive at projectRE/MAX Mumbai Gujarat Maharashtra
  • 13. PLACE  Ensuring participation in key exhibitions at national and international level to sell the product  Display and information in key targeted corporate in and around the area  Local : MCHI, Times Property Show - DNA Property  International : RE/MAX shows around the world  Property exhibitions like Sumansa, Pan-Eastern in Middle-East, Europe and AfricaRE/MAX Mumbai Gujarat Maharashtra
  • 14. PACKAGING  Ensure top-in-class coordination for designing in - Brochures - Videos - Virtual Tours - Commercial - AdvertisingRE/MAX Mumbai Gujarat Maharashtra
  • 15. POSITIONING  Position it to sell  Ensure that genuine buyers are able to consider the product  Build a brand so customers perceive us positively and position brand as a customer-centric  Helping define a position in the market and working towards achieving excellence in the same  Awards and rating agenciesRE/MAX Mumbai Gujarat Maharashtra
  • 16. PEOPLE  Well qualified trained agents / staff to market the project  Local association promotion  Creating an agent centric attitude to ensure more people are working on the field towards your project to sell it fasterRE/MAX Mumbai Gujarat Maharashtra
  • 17. AND..  Tieups with major housing finance companies  Ensure local key influencers are updated and apprised on regular basis  Community Involvement through raising of issues of local concern and participationRE/MAX Mumbai Gujarat Maharashtra
  • 18. FINANCIALS  Be sure who is bearing cost of marketing  Site office, sales office, cost of housekeeping agencies etc  Be clear on when to say NO and understand your profitability game  Ensure there is no parallel selling on the project  Be careful whom you are loyal to work on in the transactionRE/MAX Mumbai Gujarat Maharashtra
  • 19. Thank You Feel free to send any of your questions to helpdesk.mgm@remax.inRE/MAX Mumbai Gujarat Maharashtra