Working on sole selling project
Upcoming SlideShare
Loading in...5

Working on sole selling project






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Working on sole selling project Working on sole selling project Presentation Transcript

  • ABOUT RE/MAX •Wide Network •Trust of a Brand •Strong Technology •Highly qualified Agents trained in real estate90 Countries: 7000 Offices : 100000 Agents : 39 Years15 States : 135 Offices : 500 AgentsRE/MAX Mumbai Gujarat Maharashtra
  • ABOUT RE/MAX BROKER OFFICE  Past experience in •One of the first Broker handling projects Offices in city •One of the biggest  Profile of broker franchise offices in the owner of the office country  Awards that the •Strong presence in office has won corporate and builder circle •System driven processes  Training that the to make your transaction office has gone smoother and faster throughRE/MAX Mumbai Gujarat Maharashtra
  • PAST CLIENTSRE/MAX Mumbai Gujarat Maharashtra
  • DEFINITION : MARKETING  Marketing is the activity, set of instruction and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.RE/MAX Mumbai Gujarat Maharashtra
  • 7 P’S OF MARKETING Product People Positioning Price Packaging Promotion PlaceRE/MAX Mumbai Gujarat Maharashtra
  • PRODUCT  Compare the product with comparable offerings in the market place on a time to time basis  Provide comparative market analysis report to determine the correct product pricing on a quarterly basis  Features, amenities, project strengths and weaknesses on a quarterly basisRE/MAX Mumbai Gujarat Maharashtra
  • PRICE  Compare the price of the product to available products in the nearby market  Price it as per the needs of the finance of the builder and try to bring maximum profitability for the builder  Correct mix of investor : end-user to ensure project gets accepted well  Wrong pricing can help nearby projectsRE/MAX Mumbai Gujarat Maharashtra
  • PROMOTION Above the Line promotion  Local channel operators  Local radio  Out of home  Magazines / Local supplements  Nearby cinema  HoardingsRE/MAX Mumbai Gujarat Maharashtra
  • Below the line Promotion  Direct mail  Sales Promotions  Flyers  Point of sale booth at various places like malls, stations, offices  Telemarketing  BrochuresRE/MAX Mumbai Gujarat Maharashtra
  • WEB PROMOTION  Separate website  Specific promotion through Google Adword  Social Media Promotion  Listing on key portals  Managed Promotion on portals  Search engine optimizationRE/MAX Mumbai Gujarat Maharashtra
  • EVENT BASED SELLING  Key Milestones of project: - Pre-launch, Bhoomipujan, launch, 25%-50% and 75% of project completion  Festival based selling: - Akshaya Tritaya, Diwali, Christmas/New year  Education based selling - Brokers / End-user meets  CSR Events - Blood donation drive at projectRE/MAX Mumbai Gujarat Maharashtra
  • PLACE  Ensuring participation in key exhibitions at national and international level to sell the product  Display and information in key targeted corporate in and around the area  Local : MCHI, Times Property Show - DNA Property  International : RE/MAX shows around the world  Property exhibitions like Sumansa, Pan-Eastern in Middle-East, Europe and AfricaRE/MAX Mumbai Gujarat Maharashtra
  • PACKAGING  Ensure top-in-class coordination for designing in - Brochures - Videos - Virtual Tours - Commercial - AdvertisingRE/MAX Mumbai Gujarat Maharashtra
  • POSITIONING  Position it to sell  Ensure that genuine buyers are able to consider the product  Build a brand so customers perceive us positively and position brand as a customer-centric  Helping define a position in the market and working towards achieving excellence in the same  Awards and rating agenciesRE/MAX Mumbai Gujarat Maharashtra
  • PEOPLE  Well qualified trained agents / staff to market the project  Local association promotion  Creating an agent centric attitude to ensure more people are working on the field towards your project to sell it fasterRE/MAX Mumbai Gujarat Maharashtra
  • AND..  Tieups with major housing finance companies  Ensure local key influencers are updated and apprised on regular basis  Community Involvement through raising of issues of local concern and participationRE/MAX Mumbai Gujarat Maharashtra
  • FINANCIALS  Be sure who is bearing cost of marketing  Site office, sales office, cost of housekeeping agencies etc  Be clear on when to say NO and understand your profitability game  Ensure there is no parallel selling on the project  Be careful whom you are loyal to work on in the transactionRE/MAX Mumbai Gujarat Maharashtra
  • Thank You Feel free to send any of your questions to helpdesk.mgm@remax.inRE/MAX Mumbai Gujarat Maharashtra