TWO KINDS OF MARKETING:• PERSONAL PROMOTION• LISTING PROMOTION
VISIT OTHER OFFICES•NO OTHER BROKER HAS SO MANY OFFICES AS RE/MAX HAS•MAKE IT A POINT TO VISIT OTHER OFFICES REGULARLY•BUI...
SPEED NETWORKING•HAVE SPEED NETWORKING AMONGST AGENTS•ARRANGE SPEED NETWORKING EVENTS WITH OTHERAGENTS•FOCUS ONLY ON EXCHA...
HUMOUR IN MARKETING•BUY –SELL – RENT ADVT ARE RUN OF THE MILL.•USE HUMOUR IN MARKETING WHICH MAKEYOUR CAMPAIGN STAND APART
OPEN HOUSE PARTY•CHOOSE ONE OPEN HOUSE EVERY MONTHTO MAKE A BO / BA GATHERING•HAVE LIGHT SNACKS ARRANGED ANDINVITE ALL BO ...
GLAM PARTY + OPEN HOUSE•HAVE A BUILDER ARRANGE A PARTY AT A SCHEME•ALL BO / BA COME•WITH PROSPECTS OF BO / BA / PROPERTY•K...
BIRTHDAY MERCHANDISING•HAVE RE/MAX BRANDED MATERIALS HANDY TO GIVE AS GIFT ONBIRTHDAY•RE/MAX BALLOONS•GIVE SUCH GIFTS TO C...
SMALL EVENTS•MAKE A BUDGET OF DOING SMALLEVENT EVERY WEEK•IT CAN BE AROUND $100•DO IT EVERY SINGLE WEEK
FREE PROPERTY APPRAISAL•DO FREE PROPERTY APPRAISAL•GET MOST LISTING
CAR STICKER•PUT SMALL RE/MAX STICKER ON CARS – BUMPERS/LICENSE PLATE.
PHOTOS OF AGENTS•MAKE SURE THAT AGENTS USE ONLY PROFESSIONAL PHOTOS.•NOT WEDDING•USE THOSE PHOTOS IN SOCIAL MEDIA / ADVERT...
WRITE A BOOK!•WRITE A BOOK•GO TO EVENTS AS AN AUTHOR•CAN BE TARGETED AT AGENTS / PROPERTY BUYERS AND GIVE ITFOR FREE FOR E...
WRITE A BLOG FOR PERSONAL PROMOTION:• SHOW OFF YOUR KNOWLEDGE• PRESENT VALUABLE REAL ESTATE INSIGHTS• PUT IT ON YOUR SOCIA...
TARGET A GEOGRAPHY AND BOMBARD•IF YOUR MARKET IS BIG- TARGET A SMALL AREA•BOMBARD REPEATEDLY WITH FLYERS / EVENTS /MARKETI...
WEAR RE/MAX•I WORE RE/MAX CAP FOR MORNING EXERCISE•GENERATED ONE LEAD IN 3 DAYS
MAKE SLIDESHARE•ITS EASY , ITS CHEAP , ITS FAST•MAKE A PPT AND UPLOAD•USE KEYWORDS WHICH MATCH THE PROPERTY•MAKE A PROFILE...
MAKE A YOUTUBE CHANNEL• EACH GMAIL ACCOUNT HAS A FREE YOU TUBE CHANNEL• LOAD ALL YOUR VIDEOS ON THE SAME YOU TUBE CHANNEL
MAKE YOUTUBE VIDEO•A LITTLE DIFFICULT, BUT HAS A LOT OF POTENTIAL•1 BILLION PEOPLE SEE YOUTUBE EVERY MONTH•YOU CAN MAKE A ...
WRITE A BLOG•EACH PROPERTY LISTING SHOULD HAVE A BLOG•ITS FREE
MAKE A FACEBOOK PAGE FOR OFFICE• MAKE A FB PAGE FOR YOUR OFFICE AND PUT CONTENT WHICH IS USEFUL TO THE CLIENT REGULARLY
POSTCARD MARKETING•JUST LISTED / JUST SOLD CARDS
PERSONAL NOTE•MAKE IT PERSONAL•MAKE IT NOTEWORTHY•DON’T LET PERFECTION BE IN THE WAY OF GOOD
TAKE TESTIMONIALS FROM CUSOTMERS•PUT IT ON FACEBOOK /BLOG•FRAME IT AND PUT IN YOUR OFFICE•ADD TO YOUR OFFICE PROFILE•USE I...
JOIN SOCIAL NETWORKING PLATFORMS•ROTARY•LIONS•BNI
NEWSLETTER ABOUT MARKET UPDATE•REGULAR ONE PAGE NEWSLETTER ABOUT MARKET UPDATEBY EMAIL
DOMAIN NAME FOR EACH LISTING:• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM...
UPDATE YOUR PROFILE PAGE:• IN THE GRYPHTECH EACH OFFICE AND AGENT GETS A WEBPAGE AND EVENTUALLY GETS A WEBSITE.• UPDATE EV...
THANK YOU
Marketing Ideas for Real Estate Brokers
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Marketing Ideas for Real Estate Brokers

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  • You've offered a lot of great ideas for agents, Manaan. Kudos for that.

    Check out the 'Real Estate Blog Book' I just added to SlideShare:
    http://www.slideshare.net/brandonshare99/real-estateblogbook

    You might want to share it with RE/MAX agents nationwide. It's a very useful resource. It's also available as a PDF download from RealBlogBook.com.

    Cheers. -Brandon
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  • Excellent...Must go through item for Realestate marketing professionals.
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Marketing Ideas for Real Estate Brokers

  1. 1. TWO KINDS OF MARKETING:• PERSONAL PROMOTION• LISTING PROMOTION
  2. 2. VISIT OTHER OFFICES•NO OTHER BROKER HAS SO MANY OFFICES AS RE/MAX HAS•MAKE IT A POINT TO VISIT OTHER OFFICES REGULARLY•BUILDS TEAM – GROWS BUSINESS
  3. 3. SPEED NETWORKING•HAVE SPEED NETWORKING AMONGST AGENTS•ARRANGE SPEED NETWORKING EVENTS WITH OTHERAGENTS•FOCUS ONLY ON EXCHANGING VISITING CARDS AND ASHORT DISCUSSION
  4. 4. HUMOUR IN MARKETING•BUY –SELL – RENT ADVT ARE RUN OF THE MILL.•USE HUMOUR IN MARKETING WHICH MAKEYOUR CAMPAIGN STAND APART
  5. 5. OPEN HOUSE PARTY•CHOOSE ONE OPEN HOUSE EVERY MONTHTO MAKE A BO / BA GATHERING•HAVE LIGHT SNACKS ARRANGED ANDINVITE ALL BO / BA•EVALUATE THE MONTH’S PERFORMANCEOF THE MARKET
  6. 6. GLAM PARTY + OPEN HOUSE•HAVE A BUILDER ARRANGE A PARTY AT A SCHEME•ALL BO / BA COME•WITH PROSPECTS OF BO / BA / PROPERTY•KEY DELIVERABLE SHOULD BE GLAMOUR AND FUN
  7. 7. BIRTHDAY MERCHANDISING•HAVE RE/MAX BRANDED MATERIALS HANDY TO GIVE AS GIFT ONBIRTHDAY•RE/MAX BALLOONS•GIVE SUCH GIFTS TO CUSTOMERS THAT THEY IN TURN MARKETYOU.
  8. 8. SMALL EVENTS•MAKE A BUDGET OF DOING SMALLEVENT EVERY WEEK•IT CAN BE AROUND $100•DO IT EVERY SINGLE WEEK
  9. 9. FREE PROPERTY APPRAISAL•DO FREE PROPERTY APPRAISAL•GET MOST LISTING
  10. 10. CAR STICKER•PUT SMALL RE/MAX STICKER ON CARS – BUMPERS/LICENSE PLATE.
  11. 11. PHOTOS OF AGENTS•MAKE SURE THAT AGENTS USE ONLY PROFESSIONAL PHOTOS.•NOT WEDDING•USE THOSE PHOTOS IN SOCIAL MEDIA / ADVERTISEMENT /VISITING CARDS ETC.
  12. 12. WRITE A BOOK!•WRITE A BOOK•GO TO EVENTS AS AN AUTHOR•CAN BE TARGETED AT AGENTS / PROPERTY BUYERS AND GIVE ITFOR FREE FOR EXCHANGE OF CONTACT INFO
  13. 13. WRITE A BLOG FOR PERSONAL PROMOTION:• SHOW OFF YOUR KNOWLEDGE• PRESENT VALUABLE REAL ESTATE INSIGHTS• PUT IT ON YOUR SOCIAL MEDIA
  14. 14. TARGET A GEOGRAPHY AND BOMBARD•IF YOUR MARKET IS BIG- TARGET A SMALL AREA•BOMBARD REPEATEDLY WITH FLYERS / EVENTS /MARKETING•SOON YOU WILL BE THE MARKET LEADER IN THAT AREA
  15. 15. WEAR RE/MAX•I WORE RE/MAX CAP FOR MORNING EXERCISE•GENERATED ONE LEAD IN 3 DAYS
  16. 16. MAKE SLIDESHARE•ITS EASY , ITS CHEAP , ITS FAST•MAKE A PPT AND UPLOAD•USE KEYWORDS WHICH MATCH THE PROPERTY•MAKE A PROFILE PPT FOR PERSONAL PROMOTION
  17. 17. MAKE A YOUTUBE CHANNEL• EACH GMAIL ACCOUNT HAS A FREE YOU TUBE CHANNEL• LOAD ALL YOUR VIDEOS ON THE SAME YOU TUBE CHANNEL
  18. 18. MAKE YOUTUBE VIDEO•A LITTLE DIFFICULT, BUT HAS A LOT OF POTENTIAL•1 BILLION PEOPLE SEE YOUTUBE EVERY MONTH•YOU CAN MAKE A OFFICE / AGENT VIDEO FOR PERSONALPROMOTION
  19. 19. WRITE A BLOG•EACH PROPERTY LISTING SHOULD HAVE A BLOG•ITS FREE
  20. 20. MAKE A FACEBOOK PAGE FOR OFFICE• MAKE A FB PAGE FOR YOUR OFFICE AND PUT CONTENT WHICH IS USEFUL TO THE CLIENT REGULARLY
  21. 21. POSTCARD MARKETING•JUST LISTED / JUST SOLD CARDS
  22. 22. PERSONAL NOTE•MAKE IT PERSONAL•MAKE IT NOTEWORTHY•DON’T LET PERFECTION BE IN THE WAY OF GOOD
  23. 23. TAKE TESTIMONIALS FROM CUSOTMERS•PUT IT ON FACEBOOK /BLOG•FRAME IT AND PUT IN YOUR OFFICE•ADD TO YOUR OFFICE PROFILE•USE IN YOUR RECRUITMENT MATERIAL
  24. 24. JOIN SOCIAL NETWORKING PLATFORMS•ROTARY•LIONS•BNI
  25. 25. NEWSLETTER ABOUT MARKET UPDATE•REGULAR ONE PAGE NEWSLETTER ABOUT MARKET UPDATEBY EMAIL
  26. 26. DOMAIN NAME FOR EACH LISTING:• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM TO THE LISTINGS TO GET WONDERFULSEARCH ENGINE RESULTS.
  27. 27. UPDATE YOUR PROFILE PAGE:• IN THE GRYPHTECH EACH OFFICE AND AGENT GETS A WEBPAGE AND EVENTUALLY GETS A WEBSITE.• UPDATE EVERY 3 MONTHS FOR BETTER SEO RESULTS• MENTION YOUTUBE / FACEBOOK / TWITTER URL SO THAT IT SHOWS THE UPDATES ON YOUR WEBSITE
  28. 28. THANK YOU
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