0
Get More Listings – Gain
Market Share
Introduction
• Why you should focus on getting listings?
• How to generate listing lead?

• What to present to the seller ...
Why you should focus on listings
• Slow market is the best time to get more listings
• You can carry upto 100-150 listings...
Why you should focus on listings
• The time require to service listing is less than to service
buyers
• A buyer may not be...
Why you should focus on listings
• Buyers approach the broker who has maximum listings so it
pays for carrying a huge inve...
Why you should focus on listings
• Less competition : as the market slows down most of the
brokers are chasing buyers and ...
How to generate listing lead
Approach your contact base
• Past clients
• Circle of influence
• Small time builders

• Inve...
Free appraisal
• Do free property appraisal
Do an education campaign
• 10 things you should take care before selling your home

• How to right price your home

• Sell...
Postcard campaign
– Just listed/ just sold cards
– In your focused market
Expired listings
Mass email campaign
• There are companies which offer one mass email services
from 5 paisa to 10 paisa..
Social media
• Facebook / Twitter through your own network and profile
updates
Leaflet marketing
• This has to be done in your geographical area and has to be
done repeatedly.
Advertisement in newspaper
• Most costly way and would get out of geography.
• However may be useful in case of the target...
What to present to the seller ?
• Meet the seller and present how you can help him sell the
property
– First meeting at hi...
CMA data
• Comparative Market Analysis:
• Properties near by and of same class

• Very important to price the property at ...
What to present
• Marketing plan for the property:
– Open house
– Advertisement

• Use RE/MAX brand
• Offer more services
...
Send seller testimonials
• Get some testimonials from your past customers
• Make a 4 page document mentioning all the test...
Send pre-listing packet
• A seller guide
• Checklist
What to do once you get
listing?
Whatever committed in listing presentation
Online list on RE/MAX portal and other online portals
Send the property to various network

• RE/MAX / Local association
Schedule an Open house
Make a YouTube video

• Each gmail account has a free YouTube channel
• Make a small video of property and upload on the s...
Write a blog
• Each property listing should have a blog
• Its free
Make Slideshare
• Make a PPT and upload
• Use keywords which match the property
Make a Facebook page
• Put content which is useful to the client regularly
• upload property video link
Domain name for each listing
• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM

• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE
AND POINT TH...
Thank You
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How to Get More Listings

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Increase your market share in real estate broking by getting maximum listings. Buyers inquire first with brokers who have more listings and your marketing investments give more return when buyers get more options.

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Transcript of "How to Get More Listings"

  1. 1. Get More Listings – Gain Market Share
  2. 2. Introduction • Why you should focus on getting listings? • How to generate listing lead? • What to present to the seller ? • What to do once you get listing?
  3. 3. Why you should focus on listings • Slow market is the best time to get more listings • You can carry upto 100-150 listings in such times
  4. 4. Why you should focus on listings • The time require to service listing is less than to service buyers • A buyer may not be able to afford the house he is looking for, but a seller would be owning one house, so that gives assurance to the broker • Buyers are fickle and sellers are real
  5. 5. Why you should focus on listings • Buyers approach the broker who has maximum listings so it pays for carrying a huge inventory • Maximum options to buyers help them take a quicker decision • All the marketing investment you do will get more effective as for any kind of buyer inquiry you generate, probably you have a matching property
  6. 6. Why you should focus on listings • Less competition : as the market slows down most of the brokers are chasing buyers and sellers are not approached • Sellers sometimes need money and you may get a “distressed” seller • Some sellers may agree to give double brokerage for the buyers agent also.
  7. 7. How to generate listing lead Approach your contact base • Past clients • Circle of influence • Small time builders • Investors
  8. 8. Free appraisal • Do free property appraisal
  9. 9. Do an education campaign • 10 things you should take care before selling your home • How to right price your home • Seller’s guide
  10. 10. Postcard campaign – Just listed/ just sold cards – In your focused market
  11. 11. Expired listings
  12. 12. Mass email campaign • There are companies which offer one mass email services from 5 paisa to 10 paisa..
  13. 13. Social media • Facebook / Twitter through your own network and profile updates
  14. 14. Leaflet marketing • This has to be done in your geographical area and has to be done repeatedly.
  15. 15. Advertisement in newspaper • Most costly way and would get out of geography. • However may be useful in case of the target is niche market like: – Warehouse – Luxury penthouses
  16. 16. What to present to the seller ? • Meet the seller and present how you can help him sell the property – First meeting at his home – And remaining meetings at your office • Ideally if the property is good and right priced, you should aim to get an exclusive mandate.
  17. 17. CMA data • Comparative Market Analysis: • Properties near by and of same class • Very important to price the property at a lower rate than the market.
  18. 18. What to present • Marketing plan for the property: – Open house – Advertisement • Use RE/MAX brand • Offer more services • Be informative • Set yourself apart from your competition • Use office tools • How to stage the property
  19. 19. Send seller testimonials • Get some testimonials from your past customers • Make a 4 page document mentioning all the testimonials. • Send it after the meeting.
  20. 20. Send pre-listing packet • A seller guide • Checklist
  21. 21. What to do once you get listing?
  22. 22. Whatever committed in listing presentation
  23. 23. Online list on RE/MAX portal and other online portals
  24. 24. Send the property to various network • RE/MAX / Local association
  25. 25. Schedule an Open house
  26. 26. Make a YouTube video • Each gmail account has a free YouTube channel • Make a small video of property and upload on the same YouTube channel
  27. 27. Write a blog • Each property listing should have a blog • Its free
  28. 28. Make Slideshare • Make a PPT and upload • Use keywords which match the property
  29. 29. Make a Facebook page • Put content which is useful to the client regularly • upload property video link
  30. 30. Domain name for each listing • WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM • BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM TO THE LISTINGS TO GET WONDERFUL SEARCH ENGINE RESULTS
  31. 31. Thank You
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