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90 minutes with RE/MAX



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  • 2. Agenda1.Problems faced at present2.Concepts of Developed Markets3.Introduction to RE/MAX4. RE/MAX in India5.RE/MAX Model6.Advantages of RE/MAX7. RE/MAX PhilosophyRE/MAX Mumbai Gujarat Maharashtra
  • 3. “Problems faced in Real Estate Broking Industry at present”RE/MAX Mumbai Gujarat Maharashtra
  • 4. Less Inventory Less Leads Matching issues Budget to Advertise No training on real estate broking Staff retentionRE/MAX Mumbai Gujarat Maharashtra
  • 5. Staff monitoring Staff motivation Recognition Restricted network No trust Unorganized MarketRE/MAX Mumbai Gujarat Maharashtra
  • 6. Concepts in developed markets:• Multiple Listing Service: MLS since 1880 in US (ref.: Wikipedia)• Agent training for real estate and sales• Compulsory Agent certification and licensing• Exclusive Listings• Value added services provided by brokersRE/MAX Mumbai Gujarat Maharashtra
  • 7. - Real Estate MaximumsRE/MAX Mumbai Gujarat Maharashtra
  • 8. Established in Denver, Colorado (USA) in 1973 by – Dave Liniger Gail Liniger andRE/MAX Mumbai Gujarat Maharashtra
  • 9. World’s largest Real Estate brokerage franchising network…!RE/MAX Mumbai Gujarat Maharashtra
  • 10. RE/MAX Mumbai Gujarat Maharashtra
  • 11. And, since the past 13 years….RE/MAX Mumbai Gujarat Maharashtra
  • 12. About RE/MAX INDIA…RE/MAX Mumbai Gujarat Maharashtra
  • 13. Network… 21 Regions 125+ Offices 200+ Agents!!RE/MAX Mumbai Gujarat Maharashtra
  • 14. RE/MAX network registered a 600% growth in the first year of its operations!!! Won the Start Up of the Year award at Zee Business’ Small Business AwardRE/MAX Mumbai Gujarat Maharashtra
  • 15. Traditional Scenario in Real Estate Industry BOSSMax. Commission by Boss Pyramid Agents appointed on Salary + Comm. More time of Low motivation to monitoring agent agentsTraining & Retention No recognition & of agents AGENT growthRE/MAX Mumbai Gujarat Maharashtra
  • 16. About RE/MAX MODEL…RE/MAX Mumbai Gujarat Maharashtra
  • 17. In RE/MAX...More Inventory - More No monitoring of Agent Sales - More Profit required BOSS Agents work as an Trained Agents with high entrepreneur retention rateHigher satisfaction & Agent works as an motivation entrepreneur Pyramid AGENTRE/MAX Mumbai Gujarat Maharashtra
  • 18. RE/MAX Hierarchy RE/MAX RE/MAX India RE/MAX Mumbai Broker Broker Office Office Broker Broker Broker Broker Broker Broker Associate Associate Associate Associate Associate AssociateRE/MAX Mumbai Gujarat Maharashtra
  • 19. Broker Office : One Stop shop A hub for an agent Point for access for serving all Real to grow more and the Customers for Estate requirements earn more through utilizing RE/MAX’s of an individual the system servicesRE/MAX Mumbai Gujarat Maharashtra
  • 20. Earnings :RE/MAX follows the MAXIMUM Commission Modelfor the Agents… Why???Helps in Easy Recruitment/ Recruitment/ Retention Easy Retention Acts as a self motivator No Monitoring Required RE/MAX Mumbai Gujarat Maharashtra
  • 21. How does a Broker Owner Earn??? 1 AGENT 11 AGENTS Earnings Office EarningsRE/MAX Mumbai Gujarat Maharashtra
  • 22. Role Of Broker Owner: Recruitment • Profiling and Recruitment of Agents on Regular basis Management • Guiding, Motivating and Mentoring Agents to perform better Real Estate Services • Ensuring Customer Satisfaction by providing the best services Promotion • Promotion of RE/MAX, his Office, its Agents by promoting the Listed PropertiesRE/MAX Mumbai Gujarat Maharashtra
  • 23. Role Of Broker Associate Inspection • Inspect the properties and noting its every detail before listing it Networking • Increasing network of Agents and clients thus increasing Referral Customers Listing Properties • Listing Maximum Properties on the RE/MAX Network thus helping is faster transactions Sell the Property • Providing customers with the RE/MAX Experience thus enhancing their SatisfactionRE/MAX Mumbai Gujarat Maharashtra
  • 24. Services a RE/MAX office can provide: Residenti al Foreclosure Commerci al RE/MAX Properties Managemen Land t Facilities Re- Managemen developme t ntRE/MAX Mumbai Gujarat Maharashtra
  • 25. Value Added Services Legal Services Consultati Home on and Advisory Loans RE/MAX Escrow Vastu Services Relocatio n Interiors ServicesRE/MAX Mumbai Gujarat Maharashtra
  • 26. Comparative Study… Own Business RE/MAX High Running Costs Nominal Affiliation Fee Long gestation period Fixed Monthly Desk Fees Manpower Cost Training at all levels Limited Market Presence Best Brand in Industry Network Highest Market Presence Advertising/ Branding Largest Network Limited Reach Higher Advertising Unlimited ReachRE/MAX Mumbai Gujarat Maharashtra
  • 27. Network… Worldwide network of 1,00,000 Broker Associates 7000+ Franchised offices RE/MAX Affiliates refer their clients directly agent to agent, across regions at no additional cost No Territory Restrictions for any office in any region. Opportunity to address NRI and HNI clients More than 50% market share in parts of USA & CanadaRE/MAX Mumbai Gujarat Maharashtra
  • 28. Independence… Each RE/MAX office is independently owned and operated !! Each Broker Owner has the Independence to – Decide who becomes an agent Decide the number of Broker Agents Charge brokerage as desired Decide remuneration model for Broker Associate Provide any or all of the Permitted Property related services (VAS) Engage into tie-ups at franchisee level. Enter into Exclusivity contracts.RE/MAX Mumbai Gujarat Maharashtra
  • 29. Training… • USA • India’s First • ATOD world Class • MTOD Real Estate • RE/MAX Training RE/MAX Academy Mainstreet RE/MAX Real University Estate Academy BO BA Orientation Training Training • Initial training • Recruitment • Technology • Promotion training • Management • Sales & Marketing • Technology TrainingRE/MAX Mumbai Gujarat Maharashtra
  • 30. International Training…1. RE/MAX has access to international trainers2. Training has already been arranged in India by the following trainers: 1. Jim Van Horn 2. Gail Lyons 3. Chuck Limier 4. Dario 5. Ronen 6. Ethor3. International training gives exposure to best practices of different markets which otherwise is difficult for a broker in India to obtain.RE/MAX Mumbai Gujarat Maharashtra
  • 31. Broker Owner Training…RE/MAX India runs a comprehensive 4-day training program for all newBrokers… It Includes – RE/MAX inception and philosophy, Profiling & Recruiting BAs Managing & Promoting Bas Agent Retention Managing day-to-day operations of a RE/MAX office. Technology & Software TrainingRE/MAX Mumbai Gujarat Maharashtra
  • 32. RE/MAX Mumbai Gujarat Maharashtra
  • 33. Branding… Conferences and Seminars Corporate tie-ups Road Shows Real Estate Fairs Tie up with NGOs & Training Institutes Web AdvertisingRE/MAX Mumbai Gujarat Maharashtra
  • 34. RE/MAX Offices…RE/MAX Mumbai Gujarat Maharashtra
  • 35. RE/MAX Offices…RE/MAX Mumbai Gujarat Maharashtra
  • 37. Franchise Development Support… Pre-Launch Franchise Post Launch Franchise Support Support• Comprehensive turnkey • Structured Operations Manual assistance from site selection to for organized systems set-up and start operations • Deputation of Dedicated Franchisee co-ordinator• Training for Franchise owner/ • Day-to day operations, technical Manager and administrative advices • Agent Recruitment and Training• Extensive launch Promotion support on continual basis Planning • Ongoing marketing support • Frequent official visits for• Technology support and training business auditsRE/MAX Mumbai Gujarat Maharashtra
  • 38. RE/MAX Philosophy… More Agents More Brand More Awareness Listings More Repeated More Sales Customers More More Leads ReferralsRE/MAX Mumbai Gujarat Maharashtra
  • 39. “There’s never been a better time to invest in a RE/MAX Franchise.”Thank you…RE/MAX Mumbai Gujarat Maharashtra