Resume 101


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  • Thank you for having me todayMilwaukee Job Camp / Great Companies that put this togetherI’m amazed at what people are able to accomplish sometimesI appreciate being a part of this
  • We’ve all heard the phrase, “Perception is Reality”My story – happy kid, ugly kid, cross-eyed, glasses. Got contacts, got friends, etc. My perception was that I was lacking. A small change gave me confidence, but not much had changed…I was still the same personWe’ll come back to “perception”I’m a man of purpose.I believe that, at the core, all of us want to do well / succeed, and we all have a purposeI believe every one of us is employable somewhereMore than 95% of people who take a new job are required to have a resume for considerationSome companies even require a resume for promotion considerationsYour resume should have a defined purposeFor the sake of our time today, I assume you’ve already nailed down the kind of job you’re targeting
  • What does a resume do? What’s its purpose?Wastes paperGives opportunity for candidates to lie about themselves and make themselves feel betterOffers the hiring manager a sleep aid for the long, wintry nightsNo…
  • What does a resume do? What’s its purpose?TO GET AN INTERVIEW!!!
  • Your resume is a… Marketing Tool:Your opportunity to capture your audience ***audience is Hiring Manager, NOT HR/Recruiter***There are candidates I won’t forget (good and bad) because of the impact of their resumeMake it memorableStand out – when they’re just glancing through the stack, and after the interview is complete, it’s the only physical reminder (unless you punched a hole in a wall!)Pique their interest – don’t give away all of your secrets! The resume is just the start! You want them to buy – to call you and set up an interview—that’s the goal
  • Your resume is a… Marketing Tool:2) Highlight your strengthsMarcus Buckingham – “Now, Discover Your Strengths” “Go Put Your Strengths To Work”For the sake of this presentation, I’ll be using Marcus’ definition of the word strengthNot necessarily just something you’re good at (although, you’ll be naturally good at it)Activities that “make you feel strong/invigorated” when you’re through with themYour resume is a unique, objective presentation of your strengths that implies a subjective application
  • Your resume is a… Marketing Tool:3) Connect your background to the job you’re targetingYour resume is a chance for you to display how engaging your strengths has brought you success in the pastThe best predictor of future behavior is past behavior – If you’ve had success before, you’ll likely have it again!Your resume should be laid out in a way that makes it easy for the hiring manager to connect the dots between your strengths and the targeted positionHighlight the things you want to highlight.Obligation is a resume killer!
  • Filters:This is true – “Surely your sins will find you out!” Numbers 32:23There’s no room for deception/dishonestyIf you’re not a fit, you’re not a fitI want you to know this about meYou don’t HAVE to put anything on your resume, You don’t HAVE to leave anything offThe way it’s perceived is greatly affected by the way it is writtenThis is Keyword Friendly – Focused on job you’re targetingWon’t read the whole thingKeyword SearchesEyes are drawn to things that stand off the page: Initials/Acronyms, $ figures, %’sThis has the reader in mind“Perception is Reality”Your perception is reality—you might think your resume looks great = realityHiring manager thinks your resume looks poor = realityWrite with the reader in mind So, let’s get into the practical pieces of a resume!
  • Objective StatementsI roll my eyes when I see “My objective is to get a position at Johnson Controls…”What if JCI blows up tomorrow, is your career over because a position here was your objective?The world is much bigger than 1 company, what you have to offer is viable at more than one place.I think they’re dumb. They’re intended to explain to the reader what kind of job you wantCan I be honest? I don’t care what kind of job you want! I mean, I love you… don’t careIf you’ve applied for the position I posted, I assume that the position fits your intended career path!I don’t care what kind of job you want, I just care to qualify your skills/education/experience with my positionState 1-2 potential job functions/titles you’re targeting If you’re applying for a specific job, make sure the title you choose lines up with the job you’re applying forFew hiring managers will consider someone who lists “Customer Service Professional” as their objective for a “Sales Executive” role
  • Career SummaryThis is the section that’s starting to replace the traditional Objective StatementInstead of telling the employer what you’re looking for, you connect the dots for them by highlighting your career experienceThis section will often include:Years of related experience, total experienceIndustries you’ve worked inTitles/kinds of positions heldList of professional and interpersonal strengthsSometimes, I like to end this section with something along the lines of “consistently recognized by management, peers and customers because of ???Allows you to brag on yourself w/o coming out and saying “I’m the best employee you’d ever consider”Basically, you’re just telling them what your references would tell them-another level of credibility
  • Key Skills / Core CompetenciesChoose 2-3 areas of related expertise, and expand on each oneVery objectiveIdentify the core skills required from the job description
  • Professional Experience/Work History/Employment RecordUse “intentional” formattingBold what’s important (most often: job title/accomplishments)Company is important only when it would matter to the reader (most often, function is most important)Dates of employmentInclude Month and YearIf you don’t, it’s assumed you’re hiding somethingGapsOwn themIf you feel that it’s negative, it will come across that waySuggestion: Include explanations if more than 6 monthsPersonal reasons is acceptableDon’t scare them with detailsDescription of companyImportant if the industry/size of company is consideredInclude relevant detailsCompany revenueEmployee sizeGeographical reach (global, regional, national, statewide, local, etc.)
  • Job TitleDoesn’t have to be your formal corporate titleNeeds to be honestNeeds to present an accurate description of dutiesEx. “Account Manager”Duties/, “a heavy dot for marking paragraphs or otherwise calling attention”If your whole job description is bullets, the bullet loses its intended purpose—to highlight!Duties/Responsibilities descriptionDescribe areas of responsibilityBudgetsProjectsKey Accomplishments/Notable HighlightsTwins exampleI don’t just want to know what you did, but HOW you did it!Use action wordsInclude measurable results as often as possible
  • EducationDon’t include dates, unless very recent or “expected”Age Discrimination (calculate based on year of grad.)Don’t include GPA unless it’s 3.5 or higherDon’t include scholarships unless entry levelUse formattingHighlight degreeSchool not as important (except law, medical—in some cases)Don’t include high school, unless is was less than 5 years ago, AND you don’t have any college experienceMost professional jobs—leave it off altogetherAssumedCertifications/Training Only include if relevant to position
  • Technical SkillsFor IT/Medical/EngineeringSignificant keyword opportunityInclude everything you’ve worked with-even if it’s a light competencyInterests/VolunteerOnly include if relatedPlaying trombone, curling team – may not be taken seriouslyOther/Additional EmploymentOvercoming Age DiscriminationUse this section to list “other positions held include:”, etc. 10-15 year of experience, unless it serves you well!Don’t be afraid of experienceIt happens – don’t give them an opportunityDon’t lie, you worked hard for that experience!
  • Resume blunders:Awards/Recognitions Section, “6th-runner-up – WI Christian Businessmen’s Debutante’s Pageant”Hobbies, “Enjoy cooking Chinese and Italians”Skills, “Strong Work Ethic, Attention to Detail, Team Player, Self Motivated, Attention to Detail”Hobbies, “Getting drunk every night down by the water, playing my guitar, and smoking pot” Experience, “Stalking, shipping & receiving”Achievements: “Nominated for prom queen” Objective, “Seeking a party-time position with potential for advancement.
  • Resumes are personalKeep in mind the filtersKeep as objective as possibleSurround yourself with like-minded people I could keep going with my suggestions, but every person is different, so every resume will highlight their differences.
  • I’m presenting a table-talk discussion about resumes immediately following this presentation, so please feel free to bring questions there!Thank you for being attentive this afternoon!Be “intentional” about your resume, and it will open doors to more interviews!Thanks again!
  • Resume 101

    1. 1. RESUME 101<br />by Mike Ganiere<br />
    2. 2. Introduction<br />PERCEPTION = REALITY<br />
    3. 3. Introduction<br />What’s the purpose of a resume?<br /><ul><li>Waste Paper
    4. 4. Opportunity for Candidates to Lie
    5. 5. Hiring Manager’s sleep aid</li></li></ul><li>Introduction<br />What’s the purpose of a resume?<br />TO GET AN INTERVIEW!!<br />
    6. 6. Marketing Tool<br />Capture Your Audience:<br />Make it Memorable<br />Stand out from the crowd<br />Pique their interest<br />Get them to buy<br />
    7. 7. Marketing Tool<br />Highlight Your Strengths:<br />Marcus Buckingham<br />“Now, Discover Your Strengths”<br />“Go Put Your Strengths To Work”<br />Strengths = Activities that make you feel “strong” / ”invigorated”<br />
    8. 8. Marketing Tool<br />Connect Your Background:<br />Display your past success<br />Let the reader connect the dots<br />Highlight what you want to highlight<br />
    9. 9. Filters<br />4 Primary Filters:<br />[This] information is true.<br />I want you to know [this] about me.<br />[This] is keyword friendly.<br />[This] has the reader in mind.<br />
    10. 10. Resume Sections<br />Objective Statement:<br />I don’t care what kind of job you want!<br />State 1-2 target job functions/titles <br />
    11. 11. Resume Sections<br />
    12. 12. Resume Sections<br />Career Summary:<br />Replaces traditional Objective Statement<br />Highlights career experience, includes…<br />
    13. 13. Resume Sections<br />
    14. 14. Resume Sections<br />Key Skills / Core Competencies:<br />Choose 2-3 areas of related expertise<br />Very Objective<br />Identify core skills from job description<br />
    15. 15. Resume Sections<br />
    16. 16. Resume Sections<br />Experience:<br />Use “intentional” formatting<br />Dates of Employment<br />Description of Company<br />Job Title<br />Duties / Accomplishments<br />
    17. 17. Resume Sections<br />Experience:<br />Use “intentional” formatting<br />Dates of Employment<br />Description of Company<br />Job Title<br />Duties / Accomplishments<br />
    18. 18. Resume Sections<br />
    19. 19. Resume Sections<br />Other Sections:<br />Education<br />Certifications / Training<br />Technical Skills<br />Interests / Volunteer Experience<br />Other / Additional Employment<br />
    20. 20. Resume Sections<br />Other Sections:<br />Education<br />Certifications / Training<br />Technical Skills<br />Interests / Volunteer Experience<br />Other / Additional Employment<br />
    21. 21. Closing<br />Resume Blunders<br />
    22. 22. Closing<br />Resumes are personal<br />Keep 4 filters in mind<br />Keep as objective as possible<br />Surround yourself with like-minded people<br />
    23. 23. Discussion / Questions<br />Table Talk: Resumes<br />Great Hall—Table 2<br />3:00PM<br />
    24. 24. RESUME 101<br />by Mike Ganiere<br />