LIFE OF THE FILM PRODUCER; PART 8 DISTRIBUTION AND ADVERTISINGHow the producer is involves commercially? Through tie-ins and propaganda. The producer should know from the beginning of the entire process, what is the target audience of the film. The producer should be very knowledgeable about the film as a whole, and who will bring about the biggest response to it. The producer must try and find a way to cross the lines drawn by all social groups; the more people that go and see the film the better. There is a fine line to walk when determining the advertising that will be most beneficial. Time deadlines kill perfection!
Foreign distributors can be of great importance to producers even before a film has gone to production. Foreign distribution is an ever-increasing benefit for the producer. If done correctly it is possible that foreign distribution could ultimately account for a majority of the films profits.“They are always thinking and trying to sell a product, and always looking for that one idea, thatone script which strikes a chord. Many producers begin their career as somebodys assistant.Others come from other areas of the industry, such as directing, acting, managing, law, etc.Others start out with simply a dream of being in the industry and money they received fromfamily or another source” “In any case, to be a producer means you must have confidence, perseverance and awillingness to give your all to the project. The producer is the one who is there before the beginning and after the end.”