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ShareSquare Music Deck
 

ShareSquare Music Deck

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    ShareSquare Music Deck ShareSquare Music Deck Presentation Transcript

    • http://getsharesquare.com - @ShareSquare Take Your Mobile Marketing to the Streets
    • All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Close the Marketing Loop
      • ShareSquare is:
      • a platform for connecting offline audiences with the bands & brands they love…
      • through immediate calls-to-action and rich engagement on the mobile web…
      • with real-time analytics.
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. What’s a QR code? This ShareSquare QR code appeared on the packaging of 10k albums and 2.5k posters for artist Mitchel Musso’s release “Brainstorm”.
      • “ Quick Response” code:
      • designed for scanning with mobile phone cameras for a wide variety of applications & focal lengths
      • think physical hyperlink
      • big in Japan ~5 years
    • All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Repent and Believe! “ Social Tipping Point” in U.S.A. Approacheth
    • All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. What We’ve Learned Thus Far
      • Why QR codes?
      • Point & scan = greater conversion than manual entry.
      • Cross-compatibility.
      • Kind of ugly = noticeable, memorable .
      • Who’s using them?
      • Anyone who responds to a call-to-action like:
      • “ I want to hear & see the artist now.”
      • “ I want to win or get something free.”
      • “ I want to connect on Facebook & Twitter.”
      • “ I want to buy tickets & stuff right now.”
    • All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Offline-to-Online Mobile Marketing Platform
      • Create
      • HTML5 mobile web apps in minutes, instantly optimized for every mobile device.
      • Deploy
      • Promotions, packaging & print enhanced with the corresponding QR code.
      • Track & Optimize
      • Placements, video views, downloads, social media, contests, geo & ecommerce.
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Immediate Mobile Video
      • An app-like user interface, without the app.
      • - video is optimized for playback on all mobile handsets (iPhone, Android, Blackberry, Nokia, etc)
      • also increments that video’s YouTube view count
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Digital Content Delivery
      • Convert interest into engagement.
      • one-click iPhone app downloads
      • similar capability for Android apps, ringtones and more
      • user email submission immediately sends a predefined message containing more info, special offer, etc.
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Deep Social Integration
      • Retain the new connection with social media.
      • one-click to Like, Tweet and Share
      • visibility of Facebook social graph
      • dedicated commenting module allows social layer tied to the real-world promotion (not shown here)
      • endows real-world objects with an online viral coefficient
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Instant Win Contests
      • Turns the QR code into a “digital scratch-off ticket”.
      • frequency of win/loss is custom defined and adjustable on the fly (1/day, 50/day, etc)
      • time period can be reset daily, weekly or monthly
      • redemption is handled via email address submission
      • - Facebook authentication guarantees one unique entry per time period and prevents gaming
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Convert Purchase Intent
      • Make the point of passion a point of purchase.
      • Enterprise-level persistent banner placement across all modules allows clickthru to external shopping care to purchase goods, content, etc.
      • CMS ecommerce options coming soon
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Optimize On-the-fly with Real-time Analytics
      • Quantify ROI with real-time tracking.
      • all user activity
      • device & carrier data
      • geo data for phones with GPS capability
      • distinct QR codes can also be set up to distinguish between placements & creative
    • All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Self-serve Content Management System
      • Edit, revise and optimize on the fly.
      • switch out content, copy and creative in seconds
      • update campaign focus based on analytics data
      • quickly correct errors
      • adjust calls to action according to campaign lifecycle
    • Example Use Case > DipDive Tour Bus (Daedelus, Schlomo & Tokimonsta) Toured 33 cities, die-hard fans could track it down to scan for a chance to Instant Win a VIP meet-and-greet.
    • Example Use Case > Mitchell Musso Nationwide Campaign Appeared on the packaging of 10k albums and 2.5k posters for Disney artist Mitchel Musso’s Nov 22 nd release “Brainstorm”. Scan to watch the music video, download mp3 in exchange for email address, and purchase an exclusive album package set.
    • Example Use Case > Cypress Hill 4/20 Backstage Promo Find the QR code for a chance to Instant Win backstage passes to exclusive 4/20 Cypress Hill concerts. Also the officially the first QR code to appear on the end of a blunt.
    • Example Use Cases > SXSW Placements Nearly 100 artists at SXSW 2011 used ShareSquare, and the applications were limited only by their creativity. Download Cards T-Shirts Posters, Flyers, Stickers
    • Experience ShareSquare Right Now for Yourself Use ANY mobile barcode scanning application to scan this code right off the screen. If you don’t have one yet, we recommend our partner: ShopSavvy .