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Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
Lessons Learned from Entrepreneurial Initiatives
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Lessons Learned from Entrepreneurial Initiatives

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  • 1. Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address] / @MichaelGaiss
  • 2. Topics
    • Quick Intro
    • Entrepreneurial Initiatives
    • Lessons Learned
  • 3. My Background
    • Highland Capital Partners (since 1999)
      • Entrepreneurial initiatives
        • Summer@Highland, PepsiCo10, E-Centers, QUEST, Accelerators
      • Portfolio company support & consulting
        • Strategy/launch, CEO & Marketing Summits, Career Network
      • Marketing
        • Brand, Media Relations, Online, Events, etc
    • Various Tech Companies
      • Gentia Software/Planning Sciences (Boston/UK)
      • IQ Software (Atlanta)
      • Unisys (Minneapolis, New Zealand, Blue Bell, PA)
    • University of Michigan (Engineering)
    • University of St. Thomas, MN (MBA)
  • 4. Nasdaq: VPRT $120,200,000 Internet-based printing $295,000,000 Acquired by Lucent Switching equipment   Acquired by Staples Specialty retailer   Nasdaq: LULU $32,760,000 Specialty apparel retailer Nasdaq: CKFR $86,4000,000 Electronic bill pay systems   Nasdaq: BFRE $67,200,000 Performance-based online marketing Nasdaq: AVID $56,000,000 Video editing systems Nasdaq: ASKJ $42,000,000 Online Search    Acquired by Apple $567,000,000 Acquired by Cisco Systems Broadband VPN solutions Nasdaq: CONR $78,000,000 Acquired by J&J for $1.4B Drug eluting stents Nasdaq: EXAS $65,000,000 Genomics-based technologies  $1,100,000,000 Acquired by AOL Advanced mapping solution Nasdaq: SYBS $49,600,000 Relational database management software $325,000,000 Acquired by Cisco Systems Web-enabled call center Nasdaq: STAR $126,000,000 Infrastructure Products $5,400,000,000 Acquired by Terra Networks Global internet network   Nasdaq: NXCD $120,000,000 Online credit provider  $355,000,000 Acquired by Tellabs Optical access solutions  Nasdaq: ODSY $54,000,000 Hospice care provider 
  • 5. Highland Entrepreneur Center
  • 6.  
  • 7.  
  • 8. [email_address]
    • Launched in 2007
    • Get closer to interesting entrepreneurs emerging from university environments
      • Financial stipend
      • Free office space in our Entrepreneur Center
      • Mentors and “Summer School”
      • 10-week period
      • No obligation to Highland
    • 15 teams participated over three summers
      • 5 raised institutional capital (2 by Highland)
  • 9. Lessons Learned
  • 10. Credibility is king
  • 11. Think thru the optics from all angles
  • 12. Embrace the “non winners”
  • 13. Deliver a memorable experience Mike Sullivan Harvard University ” The quality of Highland’s input was great, not only their input but the input from all the other people they put us in touch with." Motomu Shimaoka, Ann DeWitt - Harvard Medical School & HBS ” It was a great opportunity to learn from the other highly-talented entrepreneurs both in the summer program and across the Highland network.” Alain Chuard Stanford Graduate School of Business ” The fact that we were able to spend significant time with senior partners was incredible.” Joshua Feast MIT Sloan School of Management ” Amazing experience. We are already talking up Highland as a place where people are smart and fair.” Alex Bain & Craig Lund Harvard Business School “ The Highland program was extremely helpful. We learned a great deal from experienced entrepreneurs and made valuable connections that tangibly benefited our business.” Will O'Brien MIT Sloan School of Management “ Highland is a top-class venture capital firm. During the summer, they helped my team evaluate strategic options and recruit advisers.” Victoria Ransom Harvard Business School ” The summer school was excellent. I was extremely impressed with the quality of speakers." Matthew Lauzon Babson College ” This was an outstanding program from our perspective. My team and I are grateful to have been accepted into it.”
  • 14. Brand & memoralize for sustainability
  • 15.  
  • 16. PepsiCo10
    • One of the first entrepreneurial program partnerships involving VC & Corporate America
      • PepsiCo, Highland, Mashable
      • OMD, TracyLocke, Weber Shandwick, DMG
    • Find the most promising media, mobile, technology startups
      • Digital video & gaming
      • Mobile marketing
      • Place-based & retail experiential
      • Social media & marketing communications
    • Selected companies enter pilots with PepsiCo brands
  • 17. Conceptually similar to Summer
    • Planning & strategy
    • Program definition
    • Launch & promotion
    • Applicant reviews
    • PepsiCo10 Summit
    • Final selection
    • Pilot programs
  • 18.  
  • 19. Some stats
    • 450 applicants
    • 68 Semi-Finalists
    • 20 Finalists
    • 10 Selected Companies
    Place-Based & Retail Experiential Marketing Mobile Marketing Social Media & Marketing Digital Video & Gaming
  • 20. Lessons Learned
  • 21. Partnerships can be powerful
  • 22. Partnerships can be challenging
  • 23. Plan for additional complexity HCP Vetting Phase 6/7 6/14 6/21 6/28 7/5 7/12 Stage 2 Vetting 5/31 Stage2 Video RFP OMD Vetting Phase OMD HPC PEP JUNE JULY 7/19 7/26 7/29 Event Special Briefing Printing Stage 1 Submissions (6/18) (6/24) (6/28) (7/6) (7/13) (7/14) Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
  • 24. Protect your brand & beliefs throughout
  • 25.  
  • 26. Bridging Communities to Celebrate Region’s Legacy of Innovation
    • Bring together innovative leaders from the entrepreneurial, educational, technology, life sciences and creative communities
    • Celebrate Boston’s heritage as the global hub for revolutionary ideas and innovation
    • Create sustainable good and further invest in the next generation
  • 27. A high-tech mobile scavenger hunt
  • 28.  
  • 29. Lessons Learned
  • 30. Supporters bring reach & credibility
  • 31. Just don’t rely entirely on them
  • 32. Ride a wave when you can
  • 33. Simplify if possible
  • 34.  
  • 35. Wrap-Up & Summary
    • Everything takes longer than you think
    • A strong network is your best friend
    • Find ways to better collaborate with others
    • Ensure a great user experience
    • Stay the course and make it a self-fulfilling prophecy
  • 36. Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address] / @MichaelGaiss

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