Personal branding

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Personal branding

  1. 1. PersonalBranding You Shy You Die!!Mohamed Gaafar
  2. 2. Mohamed GaafarO Microsoft Student PartnerO FocalPoint of Employability – TechHope – Microsoft CitizinshipO MSP Voice member - Microsoft Corp. Redmond USAO Senior Student AAST
  3. 3. What is Personal Branding? “Personal branding, by definition, is the process by which we market ourselves to others.” Dan Schawbel “A unique promise of value.” “It is about Real, authentic and genuine” William Arruda
  4. 4. Discover your brand !!“Brand discovery is about figuring out whatyou want to do for the rest of your life, settinggoals, writing down a mission, vision andpersonal brand statement.” Dan Schawbel
  5. 5. “Your self-impression = Howpeople perceive you” Dan Schawbel
  6. 6. For WHO?EveryONE
  7. 7. “To be outstanding, you need to stand out” William Arruda
  8. 8. When?NOW
  9. 9. Create Your Brand“Build your brand in a way that’sauthentic to you” William ArrudaThe sum of all the marketing materialyou should develop for your brand iscalled a Personal Branding Toolkit.It use to highlight your brand and allowpeople to easily view what you’re about
  10. 10. Personal Branding toolkit• Your brand avatar• Business card`• Email Address• Domain name• Blog• Facebook – Twitter - LinkedIn
  11. 11. Summery• Brand is a unique promise of value.• It is about Real, authentic and genuine.• To be outstanding, you need to stand out.• Build your brand in a way that’s authentic to you• If you don’t show up in search engine, you don’t exist.“Leave your mark on everything you do” William Arruda“You shy … You die” John Antonios
  12. 12. Q&A
  13. 13. Contact me Twitter.com/mgafar facebook.com/Mohamed.Gaafar01Blog: mgafar.comEmail: mgafar@msn.comMobile: 0114664544

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