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Social media webinar
 

Social media webinar

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Online Profile Raising for Busy

Online Profile Raising for Busy

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Social media webinar Social media webinar Presentation Transcript

  • ONLINE PROFILE RAISING FORBUSY PROFESSIONAL WOMEN
  • Suzanne Doyle-Morris, PhD ofwww.femalebreadwinners.com Maria Sadler of www.mariasadler.com 2
  • YOUR ONLINE “PERSONAL BRAND”•What do you want to be known for?•Who do you want to know you?•Where are they spending time?•Have you got Klout?•Why you Need A Google Account
  • KLOUT Who has commented or RTAlso shows True Reach & Amplification
  • TRY IT...
  • Get Alerted... Who is talking about you?http://www.google.com/alertsStay informed... What is happening in your industry?www.google.com/reader
  • The Importance of Your Personal Keywords
  • The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
  • LinkedIn Profile Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website LinksShowcase Your Skills
  • LinkedIn Profile Tips - Bells & WhistlesAdd A Video of a Presentation
  • LINKEDINLinkedIn Groups - Female BreadwinnersQuestions - Ask & AnswerRecommendationsSharing your connections status updatesLinkedIn Apps - Slideshare, Blog Link, Polls, EventsWho needs a premium account?10 Minute tip... update your status, check yourmessages, comment in groups
  • TWITTERQUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL)•Does Your Company Have A Social Media Policy?•Who Should You Follow? Use Search Terms•How Do You Find Them? Twellow•How Do You Get Followers?•Should You Follow all Your Followers?•How Much Time Do You Have?
  • TWITTER
  • TWITTERThe Pros of Twitter The Cons of Twitter Text•Powerful Searches :-) •Addiction!•A “Back Door” In •Time Waster•Demonstrate Expertise •140 Characters•Ask For Help •Shouting•Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
  • FACEBOOK (DRESS DOWN)The Pros of Facebook The Cons of Facebook•Huge Community •Addiction!•Networking - Groups •Time Waster•Brand Loyalty •Privacy Issues•Customer service •Personal•Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
  • FACEBOOK GROUPS Great For...Building Communitiesof Like Minded PeopleSharing AdviceNetworking
  • DO YOU NEED A BLOG? Wordpress, Blogger, Typepad•A fully rounded online CV•Demonstrate your expertise•Create deeper dialogues anddiscussions•Automate updates toLinkedIN, Twitter & Facebook
  • OTHER SOCIAL NETWORKS & ONLINE TOOLSVideo - www.YouTube.comPodcasts - www.audacity.sourceforge.netAudio Books - www.audible.co.ukWebinars - www.Gotomeeting.comSocial Media Management - www.Hootsuite.comOnline Presentations - www.slideshare.net.co.ukSocial Reach & Influence - www.klout.comEmail Newsletters - www.constantcontact.com
  • MORE INFOBlogs -www.femalebreadwinners.comwww.mariasadler.com/marias-blogwww.socialmediaexaminer.comBooks -How to Build your Reputation - Rob BrownMe 2.0 - Dan SchawbelBeyond the Boys’ Club & Female Breadwinners -Dr Suzanne Doyle-Morris