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#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
#online tuesday The Floor is Yours: Steven van belleghem
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#online tuesday The Floor is Yours: Steven van belleghem

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  • 1. Are you a Superstar Company?<br />Prof Steven Van Belleghem<br />@Steven_InSites<br />#cm48<br />
  • 2. Before we start...<br />I would like to take you back in time..... #flashback<br />
  • 3. Once upon a time,<br />About 50 years ago,<br />anew & very dangerous technology was invented!<br />Companies did everything in their power tokeep this new technology out of their premises.<br />It would decrease efficiency andcaused a serious threat for the securty of the company.<br />
  • 4.
  • 5. Let’s continue to travel back to our time<br />But have a quick stop 15 years ago..... #flashback<br />
  • 6. Once upon a time,<br />About 15 years ago,<br />anew & very dangerous technology was invented!<br />Companies did everything in their power tokeep this new technology out of their premises.<br />It would decrease efficiency andcaused a serious threat for the securty of the company.<br />
  • 7.
  • 8. We’re back in our current world<br />Nothing changed, we are still afraid of change & innovation<br />
  • 9. Limited knowledge leads to wrong decisions, like blocking social media for your employees <br />
  • 10. Limited knowledge brings FEAR!<br />The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.<br />
  • 11. Note by Steven to audience<br />Sorry for this dumb question I’m about to ask you...<br />(please, please don’t tweet it)<br />
  • 12. Dilemma! Which company will grow faster?<br />Company A<br />1000 employees<br />10% are sending positive stories about their job to their friends. This happens organic, no guidance from their employer<br />Company B<br />1000 employees<br />40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories<br />
  • 13. Dilemma! Which company will grow faster?<br />Company B<br />1000 employees<br />40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories<br />
  • 14. Note by Steven to himself<br />But hey, why should I say sorry for this dumb question as...The large majority of the companies is in situation A (or worse)<br />
  • 15. It is time to change your company into a Superstar Company<br />
  • 16. Employees<br />
  • 17. Offline media(e.g. Magazine)<br />Employees<br />Social media<br />
  • 18. Offline media(e.g. Magazine)<br />Employees<br />Conversational stories<br />Social media<br />
  • 19. In line with company VALUES<br />Superstars have impact  LEADS, BRANDING, NEW TALENT<br />Offline media(e.g. Magazine)<br />Employees<br />FACILITATE<br />Conversational stories<br />Social media<br />
  • 20. In line with company VALUES<br />Superstars have impact  LEADS, BRANDING, NEW TALENT<br />Employees<br />CONTENT<br />TOUCHPOINTS<br />
  • 21. Who facilitates the content, people & touchpoints of the Superstar Company?<br />
  • 22. ConversationManager<br />The Conversation Manager: Strategic level<br />Facilitate the integration of Conversation Managementin EVERYTHING you do<br />
  • 23. Not so easy due to the SILO-structure of our organisations.<br />
  • 24. Management<br />HR<br />Sales<br />Marketing<br />CustomerCare<br />R&D<br />IT<br />...<br />
  • 25. You can’t make an omelette without breaking some eggs<br />Time to RE-think company structure<br />
  • 26. ConversationManager<br />Strategic level & the big facilitator<br />Facilitate the integration of Conversation Managementin EVERYTHING you do<br />
  • 27. HR<br />GeneralMgm<br />Sales<br />ConversationManager<br />R&D<br />Mkt<br />CustCare<br />IT<br />Legal<br />
  • 28. Super companies are the fastest growing companies. Time to start your change<br />
  • 29. And once again...<br />
  • 30. It all starts with:<br />“the man in the mirror”<br />
  • 31. You have 48 hours left to start your change<br />
  • 32. Thank you!<br />Let’s connect:<br />Via LinkedIn<br />@steven_insites<br />steven@insites.eu<br />

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