#online tuesday The Floor is Yours: Igor van gemert

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#online tuesday The Floor is Yours: Igor van gemert

  1. 1.  One of the first Social Gaming companies(Since 2001, Offices in Amsterdam and San Francisco) Multiplayer ◦ Flexible and robust client & server technology Cross platform: web, mobile, TV, console ◦ Play anytime, anywhere, on any device Broadcast integration: TV Play Along ◦ Watch a show, play with friends, beat the nation Social gaming: play with your friends ◦ Deep integration with Facebook, Netlog, Hyves, ...
  2. 2.  9+ years experience in multiplayer application development. 7+ years experience in mobile. Scalable and proven client / server technology. Ex Machina acquired Airplay developer TV play along application on iPhone, Java, BREW.
  3. 3. 500 million active users There are more than 10050% of our active users log on to million active usersFacebook in any given day currently accessing Facebook through theirAverage user has 130 friends mobile devices.People spend over 500 billion minutesper month on Facebook
  4. 4. Play To TV situationEditorial use of socio- Live interaction with TV contentand demographic data Live interaction social groups
  5. 5.  Gameplay  Premium  Freemium Monetizing user data Advertisement  In game adds  Pre-roll  Bannering  2nd screens
  6. 6.  Relationship with viewer Lead generation Rich consumer contacts Data mining Promotion of brands and campaigns Mass Media 2.0
  7. 7. People start changing channels when thecommercial block starts.Change the mindset let’s switch to thecommercials !
  8. 8. User case Car Brand Battle / Scheduled GamingIncentive win car. Everyone is a winner !Outdoor AdvertisingWatch commercial block Scheduled Quiz19:59 RTL 4 Tournament. Alert on mobile phone Quiz alert. Friend inviter on Snetworks
  9. 9. Jackass Expert ! Scheduled entertainment.Incentive Meet and GreetOr Reward with telephone credits
  10. 10. Jackass Expert ! Scheduled entertainment.Incentive Meet and GreetOr Reward with telephone credits
  11. 11. Jackass Expert ! Scheduled entertainment.Incentive Meet and GreetOr Reward with telephone credits Censored Watch tv now. You are rewarded With 10 prepaid Mtv minutes
  12. 12. When 26 December
  13. 13. Ex Machinawww.exmachinagames.comIng. Igor van Gemert MBABusiness Development Managerigor@exmachinagames.com+31 20 617 26 85
  14. 14. Use this special codeIgorfirst = 5% discountOn PlayToTV productsContactJeroen@exmachina.nlOrThomas@exmachina.nl

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