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  • Clear fan acquisition pattern: fans are acquired through ads and viral effect produced by fan engagement on applications. The phases of heavy fan acquisition are clearly visible in the acquisition peaks and they Correspond to the campaign periods. The latest times (October) show how, as the fan number grow, there is a natural, more marked, viral effect that leads to additional fan growth.

Transcript

  • 1. Facebook: the social ecosystem
    1
  • 2.
  • 3. world
    550 mln
    Facebook has grown BIG
    europe
    169 mln
    2007
    2008
    2009
    2010
    Source: Facebook internal data, Nov 2010
  • 4. Top Facebook countries in Europe
    United Kingdom 46%
    Sweden 44%
    Belgium 37%
    France 32%
    Turkey 31%
    Italy 30%
    Netherlands 23%
    Spain 26%
    Germany 17%
    Poland 12%
    Source: Facebook Internal Data, Nov 2010
  • 5. The life of a Dutch Facebook user
    from profile to stream
    3.4+
    now I can read Dutch
    hello world!
    (2007)
    Source: Facebook internal data, November 2010
    Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
  • 6. How does the viral effect work?
    Facebook offers powerful viral opportunities
    BRAND
    Earned Media
    Bought Media
    Owned Media
  • 7. Social Ads
    Open Graph (Your Website)
    News Feed
    News feed
    News feed
    Pages
    Applications
    Facebook pages
  • 8. Real growth following app launches
    Campaign 4
    Campaign 3
    Campaign 2
    Campaign 1
  • 9. key elements for success
    an active and open wall
    good community management generates fans
    ignite with attention
    sparks with advertisements
    apps as engine for engagement
    using the viral effect of a social ecosystem
  • 10. See you on Facebook!
    10