#online tuesday The Floor is Yours: Catriona Paton

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  • Clear fan acquisition pattern: fans are acquired through ads and viral effect produced by fan engagement on applications. The phases of heavy fan acquisition are clearly visible in the acquisition peaks and they Correspond to the campaign periods. The latest times (October) show how, as the fan number grow, there is a natural, more marked, viral effect that leads to additional fan growth.
  • #online tuesday The Floor is Yours: Catriona Paton

    1. 1. Facebook: the social ecosystem<br />1<br />
    2. 2.
    3. 3. world<br />550 mln<br />Facebook has grown BIG<br />europe<br />169 mln<br />2007<br />2008<br />2009<br />2010<br />Source: Facebook internal data, Nov 2010<br />
    4. 4. Top Facebook countries in Europe<br />United Kingdom 46%<br />Sweden 44%<br />Belgium 37%<br />France 32%<br />Turkey 31%<br />Italy 30%<br />Netherlands 23%<br />Spain 26%<br />Germany 17%<br />Poland 12%<br />Source: Facebook Internal Data, Nov 2010<br />
    5. 5. The life of a Dutch Facebook user<br />from profile to stream<br />3.4+<br />now I can read Dutch<br />hello world!<br />(2007)<br />Source: Facebook internal data, November 2010<br />Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days<br />
    6. 6. How does the viral effect work?<br />Facebook offers powerful viral opportunities<br />BRAND<br />Earned Media <br />Bought Media <br />Owned Media <br />
    7. 7. Social Ads<br />Open Graph (Your Website)<br />News Feed<br />News feed<br />News feed<br />Pages<br />Applications<br />Facebook pages<br />
    8. 8. Real growth following app launches<br />Campaign 4<br />Campaign 3<br />Campaign 2<br />Campaign 1<br />
    9. 9. key elements for success<br />an active and open wall<br />good community management generates fans<br />ignite with attention<br />sparks with advertisements<br />apps as engine for engagement<br />using the viral effect of a social ecosystem<br />
    10. 10. See you on Facebook!<br />10<br />

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