By harnessing the power of GPS Solutions, MFour has developed an app based research solution that allows retailers to talk with the elusive non-buyer as they walk into a retail location, gather initial impressions and capture product perspectives from the critical consumer point of decision. MFour’s proprietary “geo-verification” techniques have authenticated more than 500,000 retail locations in the United States to make sure “hot spots” are pinpointed.
2. On-The-Go Consumer
• With the advent of newer technologies and
mobile connection, the on-the-go
consumer has more power than ever to
capture their experience and share in real-
time.
• Market research and technology has
positioned the mobile consumer to be
both the driving target for business
models, and the trusted guide for future
customers and prospects.
3. • Gaining actionable insights into
consumer behavior
• By utilizing research
surveys, businesses can gain
insight into consumer
trends, needs and marketing
strategies to plan ahead of the
consumer curve.
• Mobile research keeps research
principles of surveys in
mind, businesses can depend on
accurate and usable data.
Mobile Research Surveys
“With the mobile phone
in the hands of millions
of Americans, this is the
future of our industry.”
- Ben Tulchin
CEO, Tulchin Research
4. • MFour’s “geo-verification” services
have authenticated more than 500,000
retail locations in the United States.
• Now researchers can finally talk to
“non-buyers” and find what drove their
final decision not to purchase the
product they walked in for.
• We’ve developed research solutions
that can survey customers to gather
initial and honest impressions and
capture product perspectives from the
critical consumer point of decision.
MFour - GPS Solutions
“A perspective at the
point-of-decision is
always better than the
skewed, after-the-fact
one.”
- Chris St. Hilaire
President & CEO, MFour
Mobile Research
5. • With more than 300,000 respondents
on our way to one million in 2013, our
“Surveys on the Go” mobile panel is
the largest, most sought after in the
United States today.
• Built to accommodate the mobile
environment, Surveys on the Go fits
the on-the-go lifestyle. Our
panelists, both Facebook and Paypal
verified, consistently gain a response
rate of 25% or higher on surveys. This
has opened the door to more efficient
data collection than ever before.
Surveys On The Go
6. • MFour presents the two first
statistically reliable, “point of
emotion” restaurant patron and
movie goer research tools. “Mobile
Entrees” and “Silver Screen Insights”.
• Our GeoIntensity® GPS technology makes our
Surveys on the go app the only app that gives
businesses real insights in real time.
• Surveys can be completed during or after the
experience to ensure the most honest and
accurate responses.
Mobile Entrees & Silver Screen Insights
7. • Our mobile research specialists
design and craft mobile research
packages tailored to your specific
industry.
• Whether you’re looking for a
white-labeled survey app or
state-of-the-art survey
capabilities embedded into your
existing technology, MFour’s
Surveys on the Go technology is
the solution for you.
MFour’s Custom Technology
8. Mobile research is opening the door to consumer
insights never before thought possible and
MFour Mobile Research exists to help you
uncover them. We design the best platform,
recruit the best panels and deliver the highest-
quality mobile market research in the world.
Available for Droid and Apple smartphones and
tablets, our Surveys on the Go app was designed
by researchers and programmed by a team of the
most talented in-house developers around which
is why Surveys On The Go is the most
downloaded, highest-rated technologically
advanced native application in the mobile
research market. Contact MFour today for all of
your app based research needs!
About MFour