Rick Martin, International Trade Consultant University of Georgia, SBDC International Trade Center

Stable Domestic Business Exporting for Right Reasons Commitment from Leadership Do Their Homework – Strategic Plan Commitment of Financial & Human Resources Buy-in & Education of All Departments

Stable Domestic Business

Exporting for Right Reasons

Commitment from Leadership

Do Their Homework – Strategic Plan

Commitment of Financial & Human Resources

Buy-in & Education of All Departments

Willingness to Travel to International Markets Study Customer’s Culture & History – Adapt Customs & business etiquette Culture more important than language Customer’s decision making process Professional Respect and Support Marketing Materials, Product Adaptation, Humility Patience Utilize Export Support Resources

Willingness to Travel to International Markets

Study Customer’s Culture & History – Adapt

Customs & business etiquette

Culture more important than language

Customer’s decision making process

Professional Respect and Support

Marketing Materials, Product Adaptation, Humility

Patience

Utilize Export Support Resources