Workshop key actions to support and share your TEL research
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Workshop key actions to support and share your TEL research

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Workshop at jTEL summer school on Technology Enhanced Learning 2014 ...

Workshop at jTEL summer school on Technology Enhanced Learning 2014
Authors:
Maria Perifanou http://www.slideshare.net/mariaperif/
Mikhail Fominykh http://www.slideshare.net/mfominykh/
Ana Loureiro http://www.slideshare.net/accloureiro/
Abstract:
The workshop is targeted for students interested in getting to learn about the basic principles of sharing research and the strategies and tools for that. Several ways of sharing and presenting research will be presented to illustrate the basic principles and the variety of the forms. Then, the strategies for using social media and content curation for enhancing research will be presented. The workshop will also include several practical activities.

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  • You make science. Your little contribution is important! <br />
  • Your little contribution is important! <br />
  • And you deserve to be a successful researcher, to get a phd and to be a recognizable researcher. <br />
  • a platform for academics to share research papers <br />
  • Reference manager <br />
  • Professional social network <br />
  • A hub for your research, your expertise, your contacts <br />
  • Conclusions- write your comments….tweet #jtelss <br />
  • Thank you all! <br />

Workshop key actions to support and share your TEL research Workshop key actions to support and share your TEL research Presentation Transcript

  • From theory to practice Mikhail Fominykh Norwegian University of Science & Technology, NO Maria Perifanou University of Athens GR Ana Loureiro Polytechnic of Santarém, PT
  • jTEL SS 2011 © Mikhail Fominykh You make science!You make science!
  • EC-TEL 2013 © Mikhail Fominykh You deserve it!You deserve it!
  • Outline I. Why sharing research?  Lecture: overview and motivation I. Why building a dissemination strategy?  Discussion: tools for dissemination and curation of research III. Hands on Option A Option B 6
  • I. Why sharing research?  Lecture: overview and motivation 7
  • ContributeResearch Share Why sharing research? ArticleData Impact
  • ContributeResearch ArchiveShare Why sharing research? ArticleData PortfolioImpact
  • Academic databasesAcademic databases jTEL SS 2011 © Mikhail Fominykh
  • Academic sharing EC-TEL 2011 © Mikhail Fominykh
  • ContributeResearch ArchiveShare Strategies ArticleData PortfolioImpact
  • ContributeResearch ArchiveShare Strategies ArticleData PortfolioImpact Adds Demo Slides
  • ContributeResearch ArchiveShare Strategies ArticleData Portfolio You log Network Profile Impact Impact
  • jTEL SS 2011 © Mikhail Fominykh Academic networkingAcademic networking
  • II. Why building a dissemination strategy?  Discussion: tools for dissemination and curation of research 23
  • Social Media
  • Flexibility : no space & time limits new way to communicate, find & share information
  •  providing a channel for the public communication of your research;  bridging disciplinary boundaries;  engaging in knowledge exchange with industry & policy makers etc.
  • In order to achieve successfully your goals it is important to know …  which Web 2.0 tools you will choose for each purpose  in which way &  to what extend you will use them
  • It depends on you your discipline those around you the research you are doing
  • Which are the useful “key-actions” that could support this process?
  • Questions to discuss  Q1: What is a web strategy?  Q2: Why a web strategy is needed?
  • A web strategy is “ the foundation for delivering results on your web initiatives. It determines what you are measuring, providing a road map to drive your results. As you analyze your metrics, you can then adjust the strategy to better target your audiences or better reach your goals”’. FiveQ: http://www.fiveq.com/services/web-strategy/
  • An effective web strategy & the right choice of Internet technologies can help you achieve:  Better dissemination &  Visibility of your PhD research outcomes Tip! Flexibility is a key characteristic of a sufficient web strategy.
  • Question to discuss  Q3: What steps to follow in order to design your online communication action plan?
  • Basic components of your online communication action plan:  The goals state your research desired & point (disseminate my final PhD research results)  The strategy is the plan of action to achieve the goal (Search for research SNs, create a wikispace with description of chapters, references, innovation points, asking feedback)  A target is a specific value assigned to the goal (PhD dissemination in language teacher community)  The tactic is the means by which the strategy is carried out (Use basic Web 2.0 tools in combination…)  The resources/tools (a pbwiki, LinkedIn, FB etc)  The timeline (i.e. once a week for x months)  The monitoring & measurement mechanisms (Check page views of your wiki, LinkedIn Trends etc.)
  • Question to discuss  Q4: How to assess your PhD research’s web strategy?
  • Assessing my web strategy
  • Questions to discuss  Q5: How to integrate your Networks successfully?
  • Key factors for successful integration of your networks  Link between your website & your profiles/groups on SNS.  Display on your research home page your social media through icons & links.  Create bridges between your social media tools: 1. Webpage-Blog 2. One in one: monitor all your social media applications from a single platform 3. RSS “Really Simple Syndication” feeds from blog to website 4. Use third party tools like “AddThis 3.0” (sharing buttons) 5. Blog/website to LinkedIn (LinkedIn badge) 6. Twitter to Website/blog
  • Hootsuite & Tweetdeck Allow the creation of columns displaying specific content that is of particular interest to you. For example, for monitoring a Twitter account, some of the most usual columns for filtering information are about retweets, mentions, new followers, hashtags (keywords). Allow the setting-up of e-mail notifications on a special reaction (new followers, retweets, likes, etc.). Allow scheduling of updates: this very important feature allows you to dedicate time in your social media watch, without being present during the whole day. Scheduling updates helps you distribute your information over several hours so that, even if you spend little time, all your messages are not sent in one batch but are spread throughout the day. If the time of day your message reaches most of your audience is important to you, then the next point may be of interest. SocialBro It is another useful social media tool that allows you to identify the best time to communicate with your target audience. Based on algorithms that track the influence of your information bites, SocialBro helps you to spot the time and day when the reach of your information is optimal.
  •  Q6: How to measure the digital impact of your PhD research ? Questions to discuss
  • Basic questions to answer: Have you chosen: your metrics goals? which basic data to analyze? what to do after the collection of your data? the appropriate social monitoring tools? (examples: LinkedIn, Facebook, and Klout)
  • Useful links (1) Research/Web 2.0  Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for Guidance Studies: http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researc Web and social media strategies Humbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog: http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/ The Marketing Savant Group: http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf Google Analytics Meyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford. http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics Projects WEB2LLP: http://www.web2llp.eu/ MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project
  • Useful links (2) Planning your social media presence Hengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital Footprint: http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2.0_1_jh89.pdf Mainstream social media aPLaNet project resources (Autonomous Personal Learning Networks for Language Teachers). Freely accessible step-by-step guides on how to configure & use a big variety of social networking tools: http://www.aplanet-project.eu/Resources.htm/  Social Media video tutorials, Common Craft; http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-cc_video_quicktab Google Analytic Working with social editors  Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick Sprout. http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/
  • Useful links (3) Integrating networks How to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube, NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and- tips.blogspot.gr/2010/02/linking-blogs-and-websites.html Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and- tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html  Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog: http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/  Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your Web Site?: Social Technology Review Blog; http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and- how-canthey-improve-your-web-site
  • Useful links (4) Social media monitoring tools  Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog: http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/  Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/  Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog: http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/  Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/  Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools
  • Useful links (5) Social media monitoring tools  Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog: http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/  Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog. http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/  Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog: http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/  Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/  Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools
  • Ready to work?
  • III. Hands on Option A Option B 50
  •  Groups of 4/5  Group task: design your web strategy plan in order to disseminate your PhD research outcomes in the most efficient & creative way (30 min)  Prepare your presentation using any tool you want (15 min) & publish it on https://www.facebook.com/grou ps/TELresearch.support/  Vote the group of your choice (5 Hands on A
  •  Groups of 4/5  Group task: explore tools & find ways to use them in order to prepare and publish your research presentations to our FB group (30 min) https://www.facebook.com/grou ps/TELresearch.support/  Prepare a presentation using any tool you want (15 min)  Vote the group of your choice (5 min) Hands on B
  • What did you learn today?? Tweet your comments #jtelss14 or leave your comment at the jtelss14 FB group in order to evaluate this learning experience.
  • Thank you all! accloureiro@gmail.com mihail.fominyh@gmail.com