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A brief slid show of Allegra Print & Imaging’s services and capabilities.

A brief slid show of Allegra Print & Imaging’s services and capabilities.

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Transcript

  • 1.  
  • 2. A NEW KIND OF RESOURCE
        • Speed and convenience
        • of a quick printer
        • Quality and capabilities of
        • a commercial printer
        • Capabilities and expertise
        • of a marketing department
  • 3.
        • Graphic Design
        • Identity Materials
        • Marketing Materials
        • Mailing Services
        • Signs, Posters, Banners
        • Promotional Products
        • Printing & Finishing
        • Print Management
        • Presentations
  • 4. Why partner with Allegra Print & Imaging?
    • Greater marketing capabilities, opportunities & possibilities
    • Expand ability to reach prospects
    • Improve impact of materials/messages
    • Enhance image & increase awareness
    • Greater flexibility & cost-effectiveness
    • Pay only for services needed – only when needed
    • No in-house fixed costs – or long term commitments
  • 5.
        • Logos
        • Business Cards
        • Brochures
        • Newsletters
        • Websites
        • Sell Sheets
        • Programs
        • Invitations
        • Mailers
        • Presentations
        • … and much more
    and Electronic Pre-press
  • 6.
    • Good design makes good business sense
    • Professional design improves credibility of message & messenger
    • Graphic elements increase readership, motivation & participation up to 200 percent
    • Even low-cost elements – colors, fonts, format –
    • have big impact
    • Allegra offers everything ,
    • from concept to completion
  • 7.  
  • 8.
    • Making you look better on paper
    • Professionally printed materials = professional company image
    • Printed messages = greater authority,
    • higher readability & more memorable
    • Digital, on-demand technologies make printing
    • more affordable than ever
    • Allegra provides complete design,
      • print & production capabilities
  • 9.
        • Annual Reports
        • Business Cards
        • Letterhead
        • Manuals
        • Sales Materials
  • 10.
    • Providing the proper personality for your company
    • ID = First & best chance to make the right impression
    • Cohesive, consistent ID increases recognition,
      • improves reputation
    • Colors, graphics & fonts establish company character
    • Allegra: An expert in developing and producing
    • ID materials
  • 11.
        • Design
        • Print
        • List Development
        • & Management
        • Mailing
        • Postal Savings
  • 12.
    • Saving you time, money and hassles
    • Direct Mail: the only way to reach each
    • intended recipient
    • Design for: postal rates & discounts –
    • increased response
    • Proper direct mail strategies increase responses by
    • up to 400 percent
    • Allegra Experience = Turnkey solutions from design
        • to delivery
  • 13.  
  • 14.
    • Graphics that identify, attract, inform & inspire
    • Visual/Outdoor marketing is growing by 12 percent
      • per year
    • Cost-effective solutions that strengthen brand identity and complement other materials
    • Great for trade shows, meetings, fundraisers or
        • sales displays
    • From layout to printing to mounting,
      • Allegra can do it all
  • 15.
        • Gifts
        • Ad Specialties
        • Giveaways
        • Incentives
        • Employee Recognition
  • 16.
    • Gifts that keep on giving visibility to your message
    • One of the most cost-efficient & versatile
    • marketing tools
    • Customers who get promos make 24 percent
    • more referrals
    • Direct Mail response rates proven to jump from
      • 0.7 percent to 9.55 percent when a
      • promotional product is incorporated
    • Allegra has access to over 300,000 promotional
        • products - we’ll help you find the right
        • product at the right price
  • 17.
        • Book Binding
        • Collating
        • Cutting
        • Folding
        • Hole Punching
        • Laminating
        • Numbering
        • Padding
        • Perforating
        • Scoring
        • Stapling
    Full-color printing, available in traditional offset and short-run digital Two-color or single-color printing High-volume copying in both color and black and white
  • 18.
    • More options, more ways to make
    • a great impression
    • Digital technology slashes cost/lead times for
    • color printing
    • On-demand & personalized printing reduces waste
        • & improves response
    • Finishing adds appeal, durability, functionality – and value
    • We produce everything from B/W sheets to
    • glossy brochures
  • 19.
        • Project Consultation
        • Online File Transfer
        • Pick-up and Delivery
        • Order Online with
        • AllegraDirect
  • 20.
    • Making your projects easy, efficient & economical
    • Save money: no more outdated inventory
    • Reduce waste: print only what you need when you
        • need it
    • Save time: transfer your files to us online through
        • our Web site
    • AllegraDirect: make life easier by managing
        • your printing from your desktop
  • 21.
        • Handouts
        • PowerPoint/Presentations
        • Reports
        • Trade Shows
        • Training Materials
  • 22.
    • Helping you make your point with stronger messages
    • 83 percent of all learning occurs visually
    • Adding visuals to presentations increases retention
    • 600 percent
    • Graphics transmit info 70 percent faster & 77 percent more effectively
    • Allegra helps you plan & produce for maximum impact
  • 23. SERVICE CENTER IN-PERSON ONLINE . .
  • 24.  
  • 25.  
  • 26. Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G REVOLUTION IZE
  • 27. Allegra Print & Imaging can now make each printed piece as colorful and unique as the person you’re sending it to. PERSONAL IZE
  • 28. > PERSONAL IZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
  • 29. > PERSONAL IZE Photo Logo Text Signature Customer Data What is variable content?
  • 30. > PERSONAL IZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
  • 31. > PERSONAL IZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
  • 32. CUSTOM IZE Customize colors, text, and images within your document to produce different versions for different industries, demographics, or geographic zones.
  • 33. > CUSTOM IZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text
  • 34. > CUSTOM IZE For example, in one press run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…
  • 35. > CUSTOM IZE
  • 36. Economize your budget by printing only what you need… even if it’s only a small quantity. ECONOM IZE
  • 37.
    • Digital Printing is a Powerful Tool for One-to-One Marketing
    • Relationship marketing
    • Higher response rates
    • Print less, benefit more
    ECONOM IZE
  • 38. > ECONOM IZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities … on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
  • 39. > ECONOM IZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format
  • 40. > ECONOM IZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
  • 41. > ECONOM IZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.
  • 42. VISUAL IZE Visualize printed pieces that show each of your customers just how important they are
  • 43. > VISUAL IZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE
  • 44. > VISUAL IZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock
  • 45. Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest in Variable Data printing technology. FAMILIAR IZE
  • 46. VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA. w w w . a l l e g r a p h i l l y . c o m 2 1 5 – 9 6 9 – 0 5 0 0