Wikis Blogs Twitter

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  • + guest37a956 guest37a956 6 months ago
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Wikis Blogs Twitter - Presentation Transcript

  1. Wednesday, February 11, 2009
  2. Wikis, Blogs and Twitter The Role of Social Media in Health Care Wednesday, February 11, 2009
  3. Wikis, Blogs and Twitter The Role of Social Media in Health Care Social Media Overview A brief overview of Web2.0 and social media with examples Wednesday, February 11, 2009
  4. Wikis, Blogs and Twitter The Role of Social Media in Health Care Social Media Scenario 1: Overview Collaboration A brief overview of Web2.0 and Getting beyond email and social media with examples attachments Wednesday, February 11, 2009
  5. Wikis, Blogs and Twitter The Role of Social Media in Health Care Social Media Scenario 1: Scenario 2: Overview Collaboration Aggregation Using information feeds to A brief overview of Web2.0 and Getting beyond email and manage patients social media with examples attachments Wednesday, February 11, 2009
  6. A Little History Wednesday, February 11, 2009
  7. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network Wednesday, February 11, 2009
  8. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network ๏ Dec 1974 - the term “Internet” is coined to describe a networked system of computers Wednesday, February 11, 2009
  9. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network ๏ Dec 1974 - the term “Internet” is coined to describe a networked system of computers ๏ Jan 1, 1983 - first fully networked system launched using TCP/IP Wednesday, February 11, 2009
  10. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network ๏ Dec 1974 - the term “Internet” is coined to describe a networked system of computers ๏ Jan 1, 1983 - first fully networked system launched using TCP/IP ๏ 1988 - First commercial use of the internet Wednesday, February 11, 2009
  11. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network ๏ Dec 1974 - the term “Internet” is coined to describe a networked system of computers ๏ Jan 1, 1983 - first fully networked system launched using TCP/IP ๏ 1988 - First commercial use of the internet ๏ August 6, 1991 - World Wide Web is born Wednesday, February 11, 2009
  12. A Little History ๏ October 29, 1969 - ARPANET is born, early packet switching network ๏ Dec 1974 - the term “Internet” is coined to describe a networked system of computers ๏ Jan 1, 1983 - first fully networked system launched using TCP/IP ๏ 1988 - First commercial use of the internet ๏ August 6, 1991 - World Wide Web is born ๏ September 1993 - First web browser released Wednesday, February 11, 2009
  13. Web1.0 to Web2.0 Wednesday, February 11, 2009
  14. Web1.0 to Web2.0 ๏ The early web (Web1.0) was defined by a static, centralized publishing model. Publishers created content, users consumed content. Commonly called brochureware or old media online. Wednesday, February 11, 2009
  15. Web1.0 to Web2.0 ๏ The early web (Web1.0) was defined by a static, centralized publishing model. Publishers created content, users consumed content. Commonly called brochureware or old media online. ๏ The next generation of the web (Web2.0) turned the top down model on its head by allowing users to become contributors and eventually publishers. Wednesday, February 11, 2009
  16. Web1.0 to Web2.0 ๏ The early web (Web1.0) was defined by a static, centralized publishing model. Publishers created content, users consumed content. Commonly called brochureware or old media online. ๏ The next generation of the web (Web2.0) turned the top down model on its head by allowing users to become contributors and eventually publishers. ๏ Social media is the term most commonly used today to describe the new web. Wednesday, February 11, 2009
  17. Social Media Overview Wednesday, February 11, 2009
  18. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: Wednesday, February 11, 2009
  19. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience Wednesday, February 11, 2009
  20. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience ๏ Accessibility - universally accessible Wednesday, February 11, 2009
  21. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience ๏ Accessibility - universally accessible ๏ Usability - limited skill requirement Wednesday, February 11, 2009
  22. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience ๏ Accessibility - universally accessible ๏ Usability - limited skill requirement ๏ Recency - near real-time Wednesday, February 11, 2009
  23. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience ๏ Accessibility - universally accessible ๏ Usability - limited skill requirement ๏ Recency - near real-time ๏ Community - users generate and share content Wednesday, February 11, 2009
  24. Social Media Overview ๏ Social media are primarily Internet- and mobile-based tools for sharing and discussing information. Social media share the following properties: ๏ Reach - a global audience ๏ Accessibility - universally accessible ๏ Usability - limited skill requirement ๏ Recency - near real-time ๏ Community - users generate and share content ๏ Platform - Providers create platforms not content Wednesday, February 11, 2009
  25. Social Media Examples Wednesday, February 11, 2009
  26. Social Media Examples ๏ Communication ๏ Blogs, forums, social networks, events Wednesday, February 11, 2009
  27. Social Media Examples ๏ Communication ๏ Blogs, forums, social networks, events ๏ Collaboration ๏ Wikis, social bookmarking, social news, opinions Wednesday, February 11, 2009
  28. Social Media Examples ๏ Communication ๏ Blogs, forums, social networks, events ๏ Collaboration ๏ Wikis, social bookmarking, social news, opinions ๏ Multimedia ๏ Photo sharing, video sharing, livecasting, music sharing Wednesday, February 11, 2009
  29. Social Media Examples ๏ Communication ๏ Blogs, forums, social networks, events ๏ Collaboration ๏ Wikis, social bookmarking, social news, opinions ๏ Multimedia ๏ Photo sharing, video sharing, livecasting, music sharing ๏ Entertainment ๏ Virtual worlds, online multi-player gaming Wednesday, February 11, 2009
  30. Themes and Terms Wednesday, February 11, 2009
  31. Themes and Terms ๏ User-Generated Content Wednesday, February 11, 2009
  32. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing Wednesday, February 11, 2009
  33. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags Wednesday, February 11, 2009
  34. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags ๏ Folksonomy Wednesday, February 11, 2009
  35. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags ๏ Folksonomy ๏ The Long Tail Wednesday, February 11, 2009
  36. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags ๏ Folksonomy ๏ The Long Tail ๏ Community Wednesday, February 11, 2009
  37. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags ๏ Folksonomy ๏ The Long Tail ๏ Community ๏ Feeds Wednesday, February 11, 2009
  38. Themes and Terms ๏ User-Generated Content ๏ Crowd Sourcing ๏ Tags ๏ Folksonomy ๏ The Long Tail ๏ Community ๏ Feeds ๏ The Cloud Wednesday, February 11, 2009
  39. Themes and Terms Wednesday, February 11, 2009
  40. Familiar Brands Wednesday, February 11, 2009
  41. Familiar Brands Wednesday, February 11, 2009
  42. Familiar Brands Wednesday, February 11, 2009
  43. Four Examples Wednesday, February 11, 2009
  44. Four Examples ๏ Wikis - Online collaboration, and encyclopedia to the world Wednesday, February 11, 2009
  45. Four Examples ๏ Wikis - Online collaboration, and encyclopedia to the world ๏ Blogs - Personal publishing giving traditional media a run for its money Wednesday, February 11, 2009
  46. Four Examples ๏ Wikis - Online collaboration, and encyclopedia to the world ๏ Blogs - Personal publishing giving traditional media a run for its money ๏ Facebook - Social network connecting you to your world Wednesday, February 11, 2009
  47. Four Examples ๏ Wikis - Online collaboration, and encyclopedia to the world ๏ Blogs - Personal publishing giving traditional media a run for its money ๏ Facebook - Social network connecting you to your world ๏ Twitter - Life streaming, totally useless or the single most useful tool yet? Wednesday, February 11, 2009
  48. Wikis - A Primer Wednesday, February 11, 2009
  49. Wikis - A Primer ๏ A wiki (Wiki Wiki - Hawaiian for Quick) is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Wednesday, February 11, 2009
  50. Wikis - A Primer ๏ A wiki (Wiki Wiki - Hawaiian for Quick) is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. ๏ Open, collaborative publishing model Wednesday, February 11, 2009
  51. Wikis - A Primer ๏ A wiki (Wiki Wiki - Hawaiian for Quick) is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. ๏ Open, collaborative publishing model ๏ One document, many authors Wednesday, February 11, 2009
  52. Wikis - A Primer ๏ A wiki (Wiki Wiki - Hawaiian for Quick) is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. ๏ Open, collaborative publishing model ๏ One document, many authors ๏ Wikipedia.org is the best known example Wednesday, February 11, 2009
  53. Wikipedia - Fact or Crap? Wednesday, February 11, 2009
  54. Wikipedia - Fact or Crap? ๏ Largest single web site in the world Wednesday, February 11, 2009
  55. Wikipedia - Fact or Crap? ๏ Largest single web site in the world ๏ 2.9 million user-authored articles Wednesday, February 11, 2009
  56. Wikipedia - Fact or Crap? ๏ Largest single web site in the world ๏ 2.9 million user-authored articles ๏ 40 times larger than Encyclopedia Britannica Wednesday, February 11, 2009
  57. Wikipedia - Fact or Crap? ๏ Largest single web site in the world ๏ 2.9 million user-authored articles ๏ 40 times larger than Encyclopedia Britannica ๏ Over 500,000 contributors Wednesday, February 11, 2009
  58. Wikipedia - Fact or Crap? ๏ Largest single web site in the world ๏ 2.9 million user-authored articles ๏ 40 times larger than Encyclopedia Britannica ๏ Over 500,000 contributors ๏ But, how good is it? Wednesday, February 11, 2009
  59. Wikipedia - Nature Study Wednesday, February 11, 2009
  60. Wikipedia - Nature Study ๏ British journal Nature compared accuracy of Wikipedia and Encyclopedia Britannica in a study published Nov, 2005. Wednesday, February 11, 2009
  61. Wikipedia - Nature Study ๏ British journal Nature compared accuracy of Wikipedia and Encyclopedia Britannica in a study published Nov, 2005. ๏ Random, blinded study of 140 articles Wednesday, February 11, 2009
  62. Wikipedia - Nature Study ๏ British journal Nature compared accuracy of Wikipedia and Encyclopedia Britannica in a study published Nov, 2005. ๏ Random, blinded study of 140 articles ๏ Nature found both sources to be comparable in accuracy. Wednesday, February 11, 2009
  63. Wikipedia - Nature Study ๏ British journal Nature compared accuracy of Wikipedia and Encyclopedia Britannica in a study published Nov, 2005. ๏ Random, blinded study of 140 articles ๏ Nature found both sources to be comparable in accuracy. ๏ Despite widely publicized errors, Wikipedia was found to be of higher reliability that Britannica due to comparable accuracy and substantially greater scope and reach. Nature 438, 900 - 901 (14 Dec 2005), doi: 10.1038/438900a, News Wednesday, February 11, 2009
  64. Wikis For Collaboration ๏ Wikis are fast becoming a preferred tool for collaboration ๏ Shared access ๏ Simple authoring model ๏ Version history ๏ Comments ๏ RSS Feed of edits ๏ Granular permissions ๏ Go to www.pbwiki.com, create a wiki for yourself... Wednesday, February 11, 2009
  65. Blogs Wednesday, February 11, 2009
  66. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order Wednesday, February 11, 2009
  67. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog Wednesday, February 11, 2009
  68. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog ๏ 1997 - term “weblog” coined Wednesday, February 11, 2009
  69. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog ๏ 1997 - term “weblog” coined ๏ 1999 - shortened to “blog” Wednesday, February 11, 2009
  70. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog ๏ 1997 - term “weblog” coined ๏ 1999 - shortened to “blog” ๏ 133 million blogs as of January 1, 2009 Wednesday, February 11, 2009
  71. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog ๏ 1997 - term “weblog” coined ๏ 1999 - shortened to “blog” ๏ 133 million blogs as of January 1, 2009 ๏ 1.5 million new blogs per week Wednesday, February 11, 2009
  72. Blogs ๏ Blogs - short for web logs, user-generated websites with journal style entries posted in reverse chronological order ๏ 1994 - Justin Hall launches the first blog ๏ 1997 - term “weblog” coined ๏ 1999 - shortened to “blog” ๏ 133 million blogs as of January 1, 2009 ๏ 1.5 million new blogs per week ๏ 900,000 blog posts per day Wednesday, February 11, 2009
  73. Blog Characteristics Wednesday, February 11, 2009
  74. Blog Characteristics ๏ Primary author creates “posts”, readers add comments Wednesday, February 11, 2009
  75. Blog Characteristics ๏ Primary author creates “posts”, readers add comments ๏ Lightweight, low-tech authoring tools Wednesday, February 11, 2009
  76. Blog Characteristics ๏ Primary author creates “posts”, readers add comments ๏ Lightweight, low-tech authoring tools ๏ Frequent updates Wednesday, February 11, 2009
  77. Blog Characteristics ๏ Primary author creates “posts”, readers add comments ๏ Lightweight, low-tech authoring tools ๏ Frequent updates ๏ RSS Feeds notify readers of new content/comments Wednesday, February 11, 2009
  78. Blog Characteristics ๏ Primary author creates “posts”, readers add comments ๏ Lightweight, low-tech authoring tools ๏ Frequent updates ๏ RSS Feeds notify readers of new content/comments ๏ Rapidly replacing newsletters Wednesday, February 11, 2009
  79. Blog Characteristics ๏ Primary author creates “posts”, readers add comments ๏ Lightweight, low-tech authoring tools ๏ Frequent updates ๏ RSS Feeds notify readers of new content/comments ๏ Rapidly replacing newsletters ๏ Increasingly used inside corporate firewalls to replace newsletters, mass emails Wednesday, February 11, 2009
  80. Why You Should Blog Wednesday, February 11, 2009
  81. Why You Should Blog ๏ Develop your thoughts Wednesday, February 11, 2009
  82. Why You Should Blog ๏ Develop your thoughts ๏ Build name/brand Wednesday, February 11, 2009
  83. Why You Should Blog ๏ Develop your thoughts ๏ Build name/brand ๏ Grow your business Wednesday, February 11, 2009
  84. Why You Should Blog ๏ Develop your thoughts ๏ Build name/brand ๏ Grow your business ๏ Prepare for a book Wednesday, February 11, 2009
  85. Why You Should Blog ๏ Develop your thoughts ๏ Build name/brand ๏ Grow your business ๏ Prepare for a book ๏ Connect w/ colleagues, customers Wednesday, February 11, 2009
  86. Why You Should Blog ๏ Develop your thoughts ๏ Build name/brand ๏ Grow your business ๏ Prepare for a book ๏ Connect w/ colleagues, customers ๏ Share knowledge Wednesday, February 11, 2009
  87. Why You Should Blog ๏ Develop your thoughts Blogging Resources: Wordpress ๏ Build name/brand www.wordpress.com ๏ Grow your business Google Adsense: www.google.com/adsense ๏ Prepare for a book Feedburner: www.feedburner.com ๏ Connect w/ colleagues, customers Google Reader: www.google.com/reader ๏ Share knowledge http://www.seomoz.org/blog/why-you-should-blog Wednesday, February 11, 2009
  88. Blog Caveats Wednesday, February 11, 2009
  89. Blog Caveats ๏ Check corporate policy Wednesday, February 11, 2009
  90. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice Wednesday, February 11, 2009
  91. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice ๏ Protect patient/corporate privacy Wednesday, February 11, 2009
  92. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice ๏ Protect patient/corporate privacy ๏ Post new content regularly, weekly at least Wednesday, February 11, 2009
  93. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice ๏ Protect patient/corporate privacy ๏ Post new content regularly, weekly at least ๏ Acknowledge and correct mistakes promptly Wednesday, February 11, 2009
  94. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice ๏ Protect patient/corporate privacy ๏ Post new content regularly, weekly at least ๏ Acknowledge and correct mistakes promptly ๏ Delete spam or off-topic comments Wednesday, February 11, 2009
  95. Blog Caveats ๏ Check corporate policy ๏ Be authentic, use your unique voice ๏ Protect patient/corporate privacy ๏ Post new content regularly, weekly at least ๏ Acknowledge and correct mistakes promptly ๏ Delete spam or off-topic comments ๏ Respond to your readers Wednesday, February 11, 2009
  96. Mayo Clinic Blogs Wednesday, February 11, 2009
  97. Mayo Clinic Blogs ๏ News Blog Wednesday, February 11, 2009
  98. Mayo Clinic Blogs ๏ News Blog Wednesday, February 11, 2009
  99. Mayo Clinic Blogs ๏ News Blog ๏ Health Policy Blog Wednesday, February 11, 2009
  100. Mayo Clinic Blogs ๏ News Blog ๏ Health Policy Blog Wednesday, February 11, 2009
  101. Mayo Clinic Blogs ๏ News Blog ๏ Health Policy Blog ๏ Sharing Mayo Clinic Wednesday, February 11, 2009
  102. Mayo Clinic Blogs ๏ News Blog ๏ Health Policy Blog ๏ Sharing Mayo Clinic Wednesday, February 11, 2009
  103. Mayo Clinic Blogs Wednesday, February 11, 2009
  104. Mayo Clinic Blogs ๏ Initially a limited experiment in social media Wednesday, February 11, 2009
  105. Mayo Clinic Blogs ๏ Initially a limited experiment in social media ๏ Excellent traffic statistics Wednesday, February 11, 2009
  106. Mayo Clinic Blogs ๏ Initially a limited experiment in social media ๏ Excellent traffic statistics ๏ Increased Google search results Wednesday, February 11, 2009
  107. Mayo Clinic Blogs ๏ Initially a limited experiment in social media ๏ Excellent traffic statistics ๏ Increased Google search results ๏ Strong traffic cross over from blog to main site Wednesday, February 11, 2009
  108. Mayo Clinic Blogs ๏ Initially a limited experiment in social media ๏ Excellent traffic statistics ๏ Increased Google search results ๏ Strong traffic cross over from blog to main site ๏ Becoming primary means for delivering news content Wednesday, February 11, 2009
  109. Mayo Clinic Blogs ๏ Initially a limited experiment in social media ๏ Excellent traffic statistics ๏ Increased Google search results ๏ Strong traffic cross over from blog to main site ๏ Becoming primary means for delivering news content ๏ Internal stakeholders still need convincing Wednesday, February 11, 2009
  110. Facebook Wednesday, February 11, 2009
  111. Facebook ๏ Social networking site Wednesday, February 11, 2009
  112. Facebook ๏ Social networking site ๏ Started as an experiment to connect incoming classmates at Harvard Wednesday, February 11, 2009
  113. Facebook ๏ Social networking site ๏ Started as an experiment to connect incoming classmates at Harvard ๏ >150 M users, > 50% out of college, fastest growing demographic is > 30 y.o. Wednesday, February 11, 2009
  114. Facebook ๏ Social networking site ๏ Started as an experiment to connect incoming classmates at Harvard ๏ >150 M users, > 50% out of college, fastest growing demographic is > 30 y.o. ๏ #5 site in the world Wednesday, February 11, 2009
  115. Facebook ๏ Social networking site ๏ Started as an experiment to connect incoming classmates at Harvard ๏ >150 M users, > 50% out of college, fastest growing demographic is > 30 y.o. ๏ #5 site in the world ๏ > 3 billion minutes are spent on Facebook each day Wednesday, February 11, 2009
  116. Facebook ๏ Social networking site ๏ Started as an experiment to connect incoming classmates at Harvard ๏ >150 M users, > 50% out of college, fastest growing demographic is > 30 y.o. ๏ #5 site in the world ๏ > 3 billion minutes are spent on Facebook each day ๏ Yes, you do need to be on Facebook Wednesday, February 11, 2009
  117. Why Facebook? Wednesday, February 11, 2009
  118. Why Facebook? ๏ It is now the global white pages Wednesday, February 11, 2009
  119. Why Facebook? ๏ It is now the global white pages ๏ Connect with friends, colleagues and family Wednesday, February 11, 2009
  120. Why Facebook? ๏ It is now the global white pages ๏ Connect with friends, colleagues and family ๏ Share thoughts, pictures, videos, stories Wednesday, February 11, 2009
  121. Why Facebook? ๏ It is now the global white pages ๏ Connect with friends, colleagues and family ๏ Share thoughts, pictures, videos, stories ๏ Resistance is futile Wednesday, February 11, 2009
  122. Why Facebook? ๏ It is now the global white pages ๏ Connect with friends, colleagues and family ๏ Share thoughts, pictures, videos, stories ๏ Resistance is futile ๏ However... Wednesday, February 11, 2009
  123. Why Facebook? ๏ It is now the global white pages ๏ Connect with friends, colleagues and family ๏ Share thoughts, pictures, videos, stories ๏ Resistance is futile ๏ However... Wednesday, February 11, 2009
  124. Anatomy of a Profile Wednesday, February 11, 2009
  125. Anatomy of a Profile Wednesday, February 11, 2009
  126. Anatomy of a Profile Wednesday, February 11, 2009
  127. Anatomy of a Profile Wednesday, February 11, 2009
  128. Anatomy of a Profile Wednesday, February 11, 2009
  129. Anatomy of a Profile Wednesday, February 11, 2009
  130. Anatomy of a Profile Wednesday, February 11, 2009
  131. Anatomy of a Profile Wednesday, February 11, 2009
  132. Anatomy of a Profile Wednesday, February 11, 2009
  133. Facebook Caveats Wednesday, February 11, 2009
  134. Facebook Caveats ๏ Use your full real name Wednesday, February 11, 2009
  135. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo Wednesday, February 11, 2009
  136. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life Wednesday, February 11, 2009
  137. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life ๏ Create a Professional Friends List Wednesday, February 11, 2009
  138. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life ๏ Create a Professional Friends List ๏ Edit your privacy settings Wednesday, February 11, 2009
  139. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life ๏ Create a Professional Friends List ๏ Edit your privacy settings ๏ Do not stalk your children Wednesday, February 11, 2009
  140. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life ๏ Create a Professional Friends List ๏ Edit your privacy settings ๏ Do not stalk your children ๏ Ignore all “poke”, “kidnap”, “pirate”, and similar requests Wednesday, February 11, 2009
  141. Facebook Caveats ๏ Use your full real name ๏ Add a profile photo ๏ Separate work from personal life ๏ Create a Professional Friends List ๏ Edit your privacy settings ๏ Do not stalk your children ๏ Ignore all “poke”, “kidnap”, “pirate”, and similar requests ๏ Use LinkedIn if you just want a business profile Wednesday, February 11, 2009
  142. Mayo Clinic on Facebook Wednesday, February 11, 2009
  143. Mayo Clinic on Facebook Wednesday, February 11, 2009
  144. Mayo Clinic on Facebook ๏ Mayo Clinic Facebook “fan” page Wednesday, February 11, 2009
  145. Mayo Clinic on Facebook ๏ Mayo Clinic Facebook “fan” page ๏ > 5,000 fans Wednesday, February 11, 2009
  146. Mayo Clinic on Facebook ๏ Mayo Clinic Facebook “fan” page ๏ > 5,000 fans ๏ Photos, podcasts, videos, discussion boards Wednesday, February 11, 2009
  147. Mayo Clinic on Facebook ๏ Mayo Clinic Facebook “fan” page ๏ > 5,000 fans ๏ Photos, podcasts, videos, discussion boards ๏ Moderate success, mostly brand-awareness, business model still emerging Wednesday, February 11, 2009
  148. Twitter Wednesday, February 11, 2009
  149. Twitter ๏ Micro-blogging service similar to Facebook status messages Wednesday, February 11, 2009
  150. Twitter ๏ Micro-blogging service similar to Facebook status messages ๏ 140 character limit Wednesday, February 11, 2009
  151. Twitter ๏ Micro-blogging service similar to Facebook status messages ๏ 140 character limit ๏ You see your friends’ “tweets”, your followers see yours Wednesday, February 11, 2009
  152. Twitter ๏ Micro-blogging service similar to Facebook status messages ๏ 140 character limit ๏ You see your friends’ “tweets”, your followers see yours ๏ Answers the question “What are you doing?” Wednesday, February 11, 2009
  153. Twitter ๏ Micro-blogging service similar to Facebook status messages ๏ 140 character limit ๏ You see your friends’ “tweets”, your followers see yours ๏ Answers the question “What are you doing?” ๏ Increasingly “What are you thinking?” Wednesday, February 11, 2009
  154. Twitter ๏ Micro-blogging service similar to Facebook status messages ๏ 140 character limit ๏ You see your friends’ “tweets”, your followers see yours ๏ Answers the question “What are you doing?” ๏ Increasingly “What are you thinking?” ๏ Started as a toy, now becoming a mainstream thought-broadcasting network Wednesday, February 11, 2009
  155. Mayo Clinic on Twitter Wednesday, February 11, 2009
  156. Mayo Clinic on Twitter Wednesday, February 11, 2009
  157. Mayo Clinic on Twitter ๏ Early-stage experiment Wednesday, February 11, 2009
  158. Mayo Clinic on Twitter ๏ Early-stage experiment ๏ Outreach to media professionals and journalists Wednesday, February 11, 2009
  159. Mayo Clinic on Twitter ๏ Early-stage experiment ๏ Outreach to media professionals and journalists ๏ > 600 followers Wednesday, February 11, 2009
  160. Mayo Clinic on Twitter ๏ Early-stage experiment ๏ Outreach to media professionals and journalists ๏ > 600 followers ๏ Too early to gauge results Wednesday, February 11, 2009
  161. Twitter Tips Wednesday, February 11, 2009
  162. Twitter Tips ๏ Start exploring Twitter with a friend Wednesday, February 11, 2009
  163. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends Wednesday, February 11, 2009
  164. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends ๏ Follow your friends’ followers Wednesday, February 11, 2009
  165. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends ๏ Follow your friends’ followers ๏ Watch Facebook status for “is Twittering” Wednesday, February 11, 2009
  166. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends ๏ Follow your friends’ followers ๏ Watch Facebook status for “is Twittering” ๏ Tweet often, but tweet relevant information Wednesday, February 11, 2009
  167. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends ๏ Follow your friends’ followers ๏ Watch Facebook status for “is Twittering” ๏ Tweet often, but tweet relevant information ๏ Use a Twitter desktop client (Twhirl, TweetDeck) or iPhone/Blackberry application Wednesday, February 11, 2009
  168. Twitter Tips ๏ Start exploring Twitter with a friend ๏ Search for more friends ๏ Follow your friends’ followers ๏ Watch Facebook status for “is Twittering” ๏ Tweet often, but tweet relevant information ๏ Use a Twitter desktop client (Twhirl, TweetDeck) or iPhone/Blackberry application ๏ Have fun! Wednesday, February 11, 2009
  169. Bringing it Together Wednesday, February 11, 2009
  170. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: Wednesday, February 11, 2009
  171. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content Wednesday, February 11, 2009
  172. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest Wednesday, February 11, 2009
  173. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest ๏ Transcendence of temporal and geographic distance Wednesday, February 11, 2009
  174. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest ๏ Transcendence of temporal and geographic distance ๏ Decentralized publishing Wednesday, February 11, 2009
  175. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest ๏ Transcendence of temporal and geographic distance ๏ Decentralized publishing ๏ Aggregation of content based on personal preference Wednesday, February 11, 2009
  176. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest ๏ Transcendence of temporal and geographic distance ๏ Decentralized publishing ๏ Aggregation of content based on personal preference ๏ All data lives in the cloud Wednesday, February 11, 2009
  177. Bringing it Together ๏ Social media and Web2.0 have changed the game in several ways: ๏ User-generated content ๏ Social connections based on relationship or interest ๏ Transcendence of temporal and geographic distance ๏ Decentralized publishing ๏ Aggregation of content based on personal preference ๏ All data lives in the cloud ๏ Real-time content delivery, with rewind Wednesday, February 11, 2009
  178. Continuum of Communication Wednesday, February 11, 2009
  179. Continuum of Communication Mine Yours Wednesday, February 11, 2009
  180. Continuum of Communication Personal Public Mine Yours Wednesday, February 11, 2009
  181. Continuum of Communication Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  182. Continuum of Communication Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  183. Continuum of Communication Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  184. Continuum of Communication Email Twitter Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  185. Continuum of Communication Email Blogs Twitter Wikis Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  186. Continuum of Communication Email Blogs Web Twitter Wikis Pages Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  187. Continuum of Communication Email Blogs Web Word Twitter Wikis Pages Docs Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  188. Continuum of Communication Email Blogs Web Word Managed Twitter Wikis Pages Docs Content Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  189. Continuum of Communication Communicating Collaborating Publishing Email Blogs Web Word Managed Twitter Wikis Pages Docs Content Unofficial Official Simple Complex Subjective Objective Personal Public Mine Yours Wednesday, February 11, 2009
  190. Scenario 1 - Collaboration Wednesday, February 11, 2009
  191. Scenario 1 - Collaboration Set-up: Susan and John are working together to write a book chapter on toe pain. They trained together several years ago and always wanted to collaborate on a project. Sue was asked to serve as editor for the chapter and decided to invite John to help out writing the chapter. Let’s take a look at their process... Wednesday, February 11, 2009
  192. Scenario 1 - Collaboration Set-up: Susan and John are working together to write a book chapter on toe pain. They trained together several years ago and always wanted to collaborate on a project. Sue was asked to serve as editor for the chapter and decided to invite John to help out writing the chapter. Let’s take a look at their process... Wednesday, February 11, 2009
  193. Scenario 1 - Collaboration Set-up: Susan and John are working together to write a book chapter on toe pain. They trained together several years ago and always wanted to collaborate on a project. Sue was asked to serve as editor for the chapter and decided to invite John to help out writing the chapter. Let’s take a look at their process... Wednesday, February 11, 2009
  194. Collaboration Wednesday, February 11, 2009
  195. Collaboration Susan Wednesday, February 11, 2009
  196. Collaboration Susan John Wednesday, February 11, 2009
  197. Collaboration Susan John Wednesday, February 11, 2009
  198. Collaboration Susan John Wednesday, February 11, 2009
  199. Collaboration Susan John Wednesday, February 11, 2009
  200. Collaboration Susan John Wednesday, February 11, 2009
  201. Collaboration Susan John Wednesday, February 11, 2009
  202. Collaboration Susan John Wednesday, February 11, 2009
  203. Collaboration Susan John Wednesday, February 11, 2009
  204. Collaboration Susan John Wednesday, February 11, 2009
  205. Collaboration Susan John Wednesday, February 11, 2009
  206. Collaboration Susan John Wednesday, February 11, 2009
  207. Collaboration Susan John Wednesday, February 11, 2009
  208. Collaboration Susan John Wednesday, February 11, 2009
  209. Collaboration Susan John Wednesday, February 11, 2009
  210. Collaboration Susan John Wednesday, February 11, 2009
  211. Collaboration Susan John Wednesday, February 11, 2009
  212. Collaboration Susan John Wednesday, February 11, 2009
  213. Collaboration Susan John Wednesday, February 11, 2009
  214. Collaboration Susan John Wednesday, February 11, 2009
  215. Collaboration Susan John Wednesday, February 11, 2009
  216. Collaboration Susan John Wednesday, February 11, 2009
  217. Collaboration Susan John Wednesday, February 11, 2009
  218. Collaboration Susan John Wednesday, February 11, 2009
  219. Collaboration Susan John Wednesday, February 11, 2009
  220. Collaboration Susan John Wednesday, February 11, 2009
  221. Collaboration Susan John Wednesday, February 11, 2009
  222. Collaboration Susan John Wednesday, February 11, 2009
  223. Collaboration Susan John Wednesday, February 11, 2009
  224. Collaboration Susan John Wednesday, February 11, 2009
  225. Collaboration Susan John Wednesday, February 11, 2009
  226. Collaboration Susan John Wednesday, February 11, 2009
  227. Collaboration Susan John Wednesday, February 11, 2009
  228. Collaboration Susan John Wednesday, February 11, 2009
  229. Collaboration Susan John Wednesday, February 11, 2009
  230. Collaboration Susan John Wednesday, February 11, 2009
  231. Collaboration Susan John Wednesday, February 11, 2009
  232. Collaboration Susan John Wednesday, February 11, 2009
  233. Collaboration Susan John Wednesday, February 11, 2009
  234. Collaboration Susan John Wednesday, February 11, 2009
  235. Collaboration Susan John Wednesday, February 11, 2009
  236. Collaboration Susan John Wednesday, February 11, 2009
  237. Collaboration Susan John Wednesday, February 11, 2009
  238. Collaboration Susan John Wednesday, February 11, 2009
  239. Collaboration Susan John Wednesday, February 11, 2009
  240. Collaboration Susan John Wednesday, February 11, 2009
  241. Collaboration Susan John Wednesday, February 11, 2009
  242. Collaboration Susan John Wednesday, February 11, 2009
  243. Collaboration Susan John Wednesday, February 11, 2009
  244. Collaboration Susan John Wednesday, February 11, 2009
  245. Collaboration Susan John Wednesday, February 11, 2009
  246. Collaboration Susan John Wednesday, February 11, 2009
  247. Collaboration Susan John Wednesday, February 11, 2009
  248. Collaboration Susan John Wednesday, February 11, 2009
  249. Collaboration Susan John Wednesday, February 11, 2009
  250. Collaboration Susan John Wednesday, February 11, 2009
  251. Collaboration There has to be a better way... Susan John Wednesday, February 11, 2009
  252. Collaboration Wednesday, February 11, 2009
  253. Collaboration Susan Wednesday, February 11, 2009
  254. Collaboration Susan John Wednesday, February 11, 2009
  255. Collaboration Susan John Wednesday, February 11, 2009
  256. Collaboration Susan John Wednesday, February 11, 2009
  257. Collaboration Susan John Wednesday, February 11, 2009
  258. Collaboration Susan John Wednesday, February 11, 2009
  259. Collaboration Susan John Wednesday, February 11, 2009
  260. Collaboration Susan John Wednesday, February 11, 2009
  261. Collaboration Susan John Wednesday, February 11, 2009
  262. Collaboration Susan John Wednesday, February 11, 2009
  263. Collaboration Susan John Wednesday, February 11, 2009
  264. Collaboration Susan John Wednesday, February 11, 2009
  265. Collaboration Susan John Wednesday, February 11, 2009
  266. Collaboration Susan John Wednesday, February 11, 2009
  267. Collaboration Susan John Wednesday, February 11, 2009
  268. Collaboration Susan John Wednesday, February 11, 2009
  269. Collaboration Susan John Wednesday, February 11, 2009
  270. Collaboration Susan John Wednesday, February 11, 2009
  271. Collaboration Susan John Wednesday, February 11, 2009
  272. Collaboration Susan John Wednesday, February 11, 2009
  273. Collaboration Susan John Wednesday, February 11, 2009
  274. Collaboration Susan John Wednesday, February 11, 2009
  275. Collaboration Susan John Wednesday, February 11, 2009
  276. Collaboration Susan John Wednesday, February 11, 2009
  277. Collaboration Susan John Wednesday, February 11, 2009
  278. Collaboration Susan John Wednesday, February 11, 2009
  279. Collaboration Susan John Wednesday, February 11, 2009
  280. Collaboration Susan John Wednesday, February 11, 2009
  281. Collaboration Susan John Wednesday, February 11, 2009
  282. Collaboration Susan John Wednesday, February 11, 2009
  283. Collaboration Susan John Wednesday, February 11, 2009
  284. Collaboration Susan John Wednesday, February 11, 2009
  285. Collaboration Susan John Wednesday, February 11, 2009
  286. Collaboration Susan John Wednesday, February 11, 2009
  287. Collaboration Susan John Wednesday, February 11, 2009
  288. Collaboration Susan John Wednesday, February 11, 2009
  289. Collaboration Susan John Wednesday, February 11, 2009
  290. Collaboration Susan John Wednesday, February 11, 2009
  291. Collaboration Susan John Wednesday, February 11, 2009
  292. Collaboration Susan John Wednesday, February 11, 2009
  293. Scenario 2 - Managing Patients Wednesday, February 11, 2009
  294. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment Wednesday, February 11, 2009
  295. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment ๏ Reduce total cost of care Wednesday, February 11, 2009
  296. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment ๏ Reduce total cost of care ๏ Improve management of chronic conditions Wednesday, February 11, 2009
  297. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment ๏ Reduce total cost of care ๏ Improve management of chronic conditions ๏ Provide integrated management across all episodes of care Wednesday, February 11, 2009
  298. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment ๏ Reduce total cost of care ๏ Improve management of chronic conditions ๏ Provide integrated management across all episodes of care ๏ See more patients Wednesday, February 11, 2009
  299. Scenario 2 - Managing Patients Primary care physicians are faced with numerous competing demands in today’s healthcare environment ๏ Reduce total cost of care ๏ Improve management of chronic conditions ๏ Provide integrated management across all episodes of care ๏ See more patients This seems like an impossible list... Wednesday, February 11, 2009
  300. What if you could... Wednesday, February 11, 2009
  301. What if you could... ๏ Quickly check on all of your patients Wednesday, February 11, 2009
  302. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries Wednesday, February 11, 2009
  303. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries ๏ Receive alerts on test results, Rx conflicts Wednesday, February 11, 2009
  304. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries ๏ Receive alerts on test results, Rx conflicts ๏ Quickly communicate with patients as issues emerge Wednesday, February 11, 2009
  305. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries ๏ Receive alerts on test results, Rx conflicts ๏ Quickly communicate with patients as issues emerge ๏ Send information to all of your patients at once Wednesday, February 11, 2009
  306. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries ๏ Receive alerts on test results, Rx conflicts ๏ Quickly communicate with patients as issues emerge ๏ Send information to all of your patients at once ๏ Communicate with other care providers Wednesday, February 11, 2009
  307. What if you could... ๏ Quickly check on all of your patients ๏ See labs, prescriptions, notes, consult summaries ๏ Receive alerts on test results, Rx conflicts ๏ Quickly communicate with patients as issues emerge ๏ Send information to all of your patients at once ๏ Communicate with other care providers ๏ All in less time, at a lower cost, with better outcomes Wednesday, February 11, 2009
  308. It Might Look Like... Wednesday, February 11, 2009
  309. It Might Look Like... healthbook Wednesday, February 11, 2009
  310. It Might Look Like... healthbook Home Profile Patients Colleagues Wednesday, February 11, 2009
  311. It Might Look Like... healthbook Home Profile Patients Colleagues Wednesday, February 11, 2009
  312. It Might Look Like... healthbook Home Profile Patients Colleagues Patients see all Wednesday, February 11, 2009
  313. It Might Look Like... healthbook Home Profile Patients Colleagues Patients see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  314. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago Patients see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  315. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Patients see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  316. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  317. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  318. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  319. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  320. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  321. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Steve Johnson has a nasty rash on his leg. Yesterday Write on Steve’s Wall Information Mayo Clinic Rochester, MN Family Medicine Wednesday, February 11, 2009
  322. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Steve Johnson has a nasty rash on his leg. Yesterday Write on Steve’s Wall Information Radiology Images are ready for interpretation for Susan Wilson Mayo Clinic View Images Rochester, MN Family Medicine Wednesday, February 11, 2009
  323. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Steve Johnson has a nasty rash on his leg. Yesterday Write on Steve’s Wall Information Radiology Images are ready for interpretation for Susan Wilson Mayo Clinic View Images Rochester, MN Alert - High Cholesterol Results for Tom Friendly View Results Write on Tom’s Wall Family Medicine Wednesday, February 11, 2009
  324. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Via iPhone 1 hour ago What are you doing right now? Post Wall Info Notes Rx Results Patients Tom Friendly is feeling feverish still after his visit to the doctor, wondering if it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Steve Johnson has a nasty rash on his leg. Yesterday Write on Steve’s Wall Information Radiology Images are ready for interpretation for Susan Wilson Mayo Clinic View Images Rochester, MN Alert - High Cholesterol Results for Tom Friendly View Results Write on Tom’s Wall Family Medicine Dismissal Note For Susan Wilson from Dr. Johnson Read Note Write on Susan’s Wall Wednesday, February 11, 2009
  325. It Might Look Like... healthbook Home Profile Patients Colleagues Dr. Feelgood is in the ofice today seeing patients Outcomes Via iPhone 1 hour ago Diabetes: What are you doing right now? Post 97% meeting goals View full results Wall Info Notes Rx Results Obesity: BMI >35 10% Patients BMI 26-34 28% Tom Friendly is feeling feverish still after his visit to the doctor, wondering if BMI < 26 62% it’s a reaction to his meds. 12:43 pm Write on Tom’s Wall View full results Olivia Jones is having contractions, 5 minutes apart and is thinking her water might have broken. 10:49 am Write on Olivia’s Wall Safety: 100& compliance View full results Bill Wilson picked up his prescription. Yesterday Write on Bill’s Wall see all Steve Johnson has a nasty rash on his leg. Yesterday Write on Steve’s Wall Information Radiology Images are ready for interpretation for Susan Wilson Mayo Clinic View Images Rochester, MN Alert - High Cholesterol Results for Tom Friendly View Results Write on Tom’s Wall Family Medicine Dismissal Note For Susan Wilson from Dr. Johnson Read Note Write on Susan’s Wall Wednesday, February 11, 2009
  326. First Steps to Healthbook Wednesday, February 11, 2009
  327. First Steps to Healthbook ๏ Online Medical Record initiatives (Google Health, Microsoft HealthVault) ๏ Open Standards for medical records (MXML) ๏ Web Service aware legacy systems ๏ External market pressures to reduce cost ๏ Medicare reform ๏ Demand by Millennial generation Wednesday, February 11, 2009
  328. Questions Wednesday, February 11, 2009
  329. Contact Montgomery Flinsch Internet Technologies Research Mayo Clinic Rochester mflinsch@mayo.edu twitter.com/mflinsch www.flinsch.com Wednesday, February 11, 2009

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