Digital Marketing Proposal - Mfinite
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Digital Marketing Proposal - Mfinite

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mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, ...

mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement. Our expert team work on the experience design at one end, to media deployment and campaign analytics at the other.

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    Digital Marketing Proposal - Mfinite Digital Marketing Proposal - Mfinite Presentation Transcript

    • Digital Marketing Solutions Marketing company with a vision of enriching new media
    • Who we are? mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement. Our expert team work on the experience design at one end, to media deployment and campaign analytics at the other. ROI based Approach Strong Leadership Team End to End Services Why Proven Credentials Robust Technology
    • Our USP What we have: Amazing knowledge of products and services offered. Mfinite comes with unique project execution thought processes, which is combination of traditional business and agency business. We at mfinite have taken ROI focused approach to deliver result. At mfinite we believe in Honest commitment to clients. We see to it that we deliver what we promise.
    • What we do? We are full service Internet, email, and mobile domain specialists who provide tailormade, interactive solutions for our brand partners. Email Marketing | Affiliate Email Marketing Mobile Marketing | Affiliate Mobile Marketing Social Search Digital Creative Services Direct Mails Affiliate SMS Social Media Search Display Advertising Transactional Transactional Monitoring Organic Contextual Targeting Promotional Marketing Paid Behavioral Targeting Re-Targeting Engagement Analytics Re-Targeting Affiliate Email Content Marketing Digital PR Blogging
    • We not only suggest ideas to the brand but also execute them. We believe in high quality, effective delivery of campaign. We believe that brand should engage the prospects and customer at every stage of customer experience. Customer experience map: how we do? Awareness Engagement Interest Purchase Customer Care Loyalty Referral
    • Email Ad Network Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Helps brands reach out to their target group by segmenting & targeting profiled email subscribers of relevant publishers over email campaigns based on Rich analytics derived from historical response rates across campaigns & publishers
    • Geography Demography Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Psychographic Profession Benefits to advertisers We have tie-ups with 32+ publishers across verticals, which gives us access to 50 million+ profiled email subscribers to segment & target SME Real Estate Buyers E-com Buyers Car Owners Delhi Mumbai Pune Working women Readers Marketing professionals HR professionals Bangalore Hyderabad Chennai Credit Card Holders Doctors Frequent Fliers Women HNIs Kolkata Ahmadabad Rest of India CXO Students IT professionals Non IT professionals HNI Super HNI Office Goers
    • Mobile Ad Network 80-90% Affiliate Mobile Marketing SEO | SMM Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&N Islands 70-80% Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram 60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli 50-60% Andhra Pradesh, Manipur, Bihar, Nagaland 40-50% W.B, Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P. 30-40% 20-30% Affiliate Email Marketing Odisha Chhatisgarh % HOUSEHOLDS SOURCE: CENSUS 2011 Digital Creative Services
    • Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Benefits to advertisers SMS and MMS • • SMS: text message from brand of 160 characters MMS: rich pictorial/ voice/video message – receiver has to click to view –up to 200 KB file size Data Points • 250+ million non-DND base for SMS Targeting • • • • • • By circle, city, up to cell site By ARPU By handset By time band By data usage By consumer segments such as roamers/ women/ youth etc.
    • Search and Social Media Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services
    • Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Benefits to advertisers Blogs and Forums Engage customers • Interact with audience on relevant blogs, forums, and communities • Promote the concept with help of whitepapers, case study, reports • CEO blog, employee blog, brand blog • Engage, interact, and promote with help of Awards, Polls, Contests • Incentivizes the customer to promote and publicize Paid Ads • Accomplish short-term lead generation objectives via paid ads. 3 Personal Networks communities 1 Paid Ads at Content Sites, Forum Banner Ads 2 Engaged Customer ORM website Social Networking Sites 2 Paid Ads at SNS • Build communities on Facebook, LinkedIn and other community platforms. • Inside peeks, stories, gossips, etc 1 Engaged Prospect SEO Reach TG Community Optimizaion • Reach out to people via SEO and SMO • Spreading content where it reaches the TG for them to engage with it. • Review sites, local city sites • Engage, interact, and promote with help of Awards, Polls, Contests
    • Creative Services Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services
    • Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Experience Optimization Process BUILD DESIGN IDEATION DISCOVERY Who:, Advisor Team, Client What: • Identify critical customer attitudes, behaviors and needs. • Examine cultural drivers of brand experience. How: • Deep immersion into current customer experience with Brand. • Behavioral and Cultural • Experience Adventure • Brand Experience Audit Who: Advisor Team, Client What: • Develop Brand Narrative Develop 2-3 possible Experiences How: • Intense 2-day Experience Ideation session • Beyond Brand Strategy to Brand Story Who: Advisor Team, What: • Final Brand Narrative • Final Experience Design • Technology Specifications • Budget How: • We works closely with partners to develop scalable, affordable technology solution Our team of architects and designers develops final plans for physical space. Who: mFinite What: • Build, operate, maintain Brand Experience. How: • creates turnkey operation for implementation
    • Brands we work with
    • Thanks Please contact us: Mobile: 91 9900068147 | Email: braj@mfinite.com | Web: mfinite.com