For Content Producers and Distributors

1. Versaly Entertainment
and
Versaly Mobile Broadcasting Co.
Mobile and Multi Platform
Digital Media Distribution

2. Who We Are
• Versaly is a global mobile media and entertainment
company for the always-connected mobile generation
• Founded in October 2000
• Based in Seattle, WA USA
• Vmbc.tv is a mobile video syndication network operated
by Versaly
• Actively operates, produces and programs mobile video channels
• Expanding into non-mobile distribution channels
• We are an experienced, dynamic, hard-working and
aggressive company with great relationships throughout
the industry
• Read more at http://blog.versaly.com/about

3. What We Do
Versaly focuses on 2 areas of mobile media
1) Video - aggregate, publish, distribute and market
2) Wallpaper - aggregate, publish, distribute and market
We are a mobile media company
…and mobile is our #1 focus

4. Versaly Mobile Broadcasting
Co.
The Mobile Video Syndication
Network

5. Mobile Video
Syndication
• Wide-scale mobile video distribution is complex
• Each carrier, social networking site and video portal
• has their video own specs, guidelines, supporting data, delivery
processes, proprietary ingestion and management systems
• Our Production Syndication Platform (PSP) allows Versaly
to easily and scalably deliver video to all these mobile
video destinations – and to the mobile viewing audience
• Produce 14 video formats to support over 250 handset models
• Consumer facing titles, meta-data, search terms
• Report back with a single aggregated and normalized format
• Active programming
• Daily/weekly activity to maximize viewership
• Deck placement, ordering, availability, search results, etc.
• Relationships enable featured placement and other marketing

6. Video Syndication
Network

7. • Reach your target demo on all the devices and platforms
that they use - mobile, web and television.
• The elusive 18-24 year old demo consumes
entertainment on all three devices. Plan your campaign
to reach them all.
• Vmbc.tv offers programming for all of these platforms.
Multi Platform

8. Mobile
• The mobile phone is
both in-home and
out-of-home
• It is always on and
always with the
consumer
• It is the “must-have
device” for 18-34
year olds
• One ad displayed at
a time, doesn’t
compete for “ad
eyeballs”
Web
• Fully interactive
• Deepest and widest
distribution network
• Largest audience,
easiest to find,
easiest to search
• Registered in top
conceptual search
engines, 5 million
searches daily
• Ability for viral
forwarding/sharing
Television
• TiVo Cast subs in
850,000 US homes
• Most popular
device for
watching video
• Single ad may
produce multiple
consumer views
• Pre-rolls and post-
rolls more
acceptable
Multi Platform VOD
With VOD, viewer actively selects program, episode, place and time to
watch; the consumer is fully engaged with his/her screen

9. • Comedy – Sketch outperforming Standup Comedy
• Entertainment – Hollywood News, previews, etc
• Fashion – Female-focused glamour, fashion, shopping
• Music Videos – Top 40, Rock, Hip Hop
• News – Daily, weather, finance and weekly summary
• Sexy Girls – Non-nude
• Sports – Mainstream and action/extreme
Top Video Genres

10. m.Vmbc.tv
• Own distribution point within syndication network
• m.Vmbc.tv available in RIM BlackBerry store
• Both online and on-device
• Better and quicker insight, greater flexibility
• Featured placements

11. Program Syndication
• Vmbc.tv programming availability varies for each
distribution channel
• Programs and episodes vary based on viewer trends,
usage statistics and portal demo to maximize
viewership
• Programming strongly defines audience demo
• Most distribution channels are cross-carrier and
nation-wide
• Can hyper-target for RIM BlackBerry devices and
other segments
• Vmbc.tv works closely with our distribution channels
to provide featured listings and promotional
placements to drive viewership
• Approx. 267 million mobile phone users in US
• Over 10% are mobile video viewers (over 26 million)
• 18-34 yr old demo comprise over 65% of market

12. Products & Territories
• Products
• Streaming video-on-demand
• Subscription (watch all you want)
• Free, Ad-funded (watch all you want)
• MMS Alerts Subscription (one URL per day sent to subscriber)
• Video clips
• Subscription (download and watch all you want)
• Pay-per-download
• MMS Alerts Subscription (peer to peer)
• Quantity
• 20+ video clips per program per month
• Territories
• Primary in USA – strong coverage to majority of mobile audience
• Secondary in Europe
• Tertiary in Asia

13. Vmbc.tv Services
• Marketing and Marketability
• Program Concept Evaluation and Market Analysis
• Content Review (compliance to standards)
• VOD Programming
• Selection, publish dates, expire dates
• Post-Production (quality & consistency)
• Any format, frame-rate, audio-quality & bit-rate
• QA – optimize both audio and video quality
• Final Cutting/Editing (creative)
• Inventory Management
• Hosting and Delivery
• Dedicated and secure delivery network – FTP, XML, etc
• New distribution channel development
• Viewer Acquisition and Retention Strategies
• Tracking and Reporting
• Ad Sales

14. The Mobile Personalization
B2B Distribution Network

15. Mobile Merchandising
• Keep up with current events and pop culture
• Research and maintain demographic info on consumer groups
• Fully understand distribution channel’s strategy
• Ensure deck is aligned with strategy
• Ensure deck is aligned with customer demographics
• Select the right content to sell to the target consumer
• Produce over 200 WP formats to support over 600 handset
models across all distribution partners
• Market the content in an attractive manner
• Potentially create branded categories on deck
• Consider redundant placement
• Promote the content
• Review results and recommend new actions

16. Mobile Merchandising results in the “best of the
best” products for the target demographic
offered for sale in the easiest-to-find
categories…to optimize sales.
Results

17. Personalization
Network

18. Online Catalogs
• Sales pitch – rationale behind packages
• Demographic, market and other research included
• Well-defined, well-organized packages which can be
placed on deck “as is”
• Allows consumers to find what they want easier/quicker
• Package and items named to influence sales
• Automatically delivered
• Don’t have to order every one
• Easy access, easy viewing, easy ordering
• Keywords supplied upon order delivery
• Does not replace periodic sales/merchandise calls

19. Email Communication
 Sales
Message
 Unobtrusive,
read when
time permits

20. Personalization
Catalogs
Easy for storefront mgr to
preview, order, track, receive
and push live

21. Mobile Content
Management

22. Easy Ordering
 Quick and easy
to preview and
order
 Check or don’t
 Receive
confirmation
email with
itemized order

23. • Sexy (Girls and Guys)
• Celebrities
• Landscapes, Landmarks and Scenery (Destinations)
• Urban (Multicultural)
• Teen, Tween & College
• Art and Illustrations
• Popular Culture and Niche
• Religious/Spiritual
• Holidays, Seasonal and Gifting
• Latino (Mexico, PR, Cuba, other regions)
Top Wallpaper Genres

24. Products & Territories
• Products
• Wallpapers and Screensavers
• Graphics, illustrations and photography
• Still, animated, slideshows and video
• Pay-per-download and subscription (download all you want)
• MMS Subscription (Alerts and P2P)
• Ringtones (TruTones, VoiceTones, Video Ringers, Alarms)
• Ringback Tones
• Quantity
• Varies greatly (depending on product)
• Hits-based business, more content increases chances for success
• Territories
• Primary in USA – strong coverage to majority of mobile consumers
• Secondary in Europe
• Tertiary in Asia

25. Sample Wallpapers

26. iPhone Wallpaper App
• Available in AppStore
• Fully interactive application
• Click-thru’s to your website
• Provide value to consumer
• With repeated display of your brand/message
• Every screen has branding opportunity
Preview Screen Full Image Mode Image Info App Description Save to Phone

27. Versaly Services
• Marketing
• Category/Genre Concept Evaluation and Market Analysis
• Content Creation (your brand)
• Content Review (compliance to standards)
• Post-Production (quality & consistency)
• Inventory Management
• Hosting and Delivery
• New distribution channel development
• Viewer Acquisition and Retention Strategies
• Tracking and Reporting
• Mobile Content Management

28. Benefits of MCM
• Expedite content into the mobile marketplace
• Assist in reviewing raw inventory to create mobile products
• Select the “best of the best”
• Online catalogs – merchandise w/ proper item names and groupings
• Easy to manage and send product offering
• Maintain brand integrity
• Single set of highly compelling assets in inventory and ready for distribution
• Consistent standard of content and high-quality throughout the market
• All steps approved by Client – “trusted partner”
• Versaly does all post-production in world-class production studio
• Improve Client’s mobile performance
• Lower mobile entry costs
• Optimize mobile products for maximum sales
• Very responsive - quick turn-arounds
• Easy for Storefront Manager to preview and order
• Delivers with keywords for platform search engines
• Delivery reports ‘cc’ed to Client

29. Summary
• Experience – One of the most mature and established
content companies in the industry…8+ years
• Focus – Content and B2B delivery of that content
• Ability – Full staff to meet all needs
• Expertise – Merchandising well-defined, relevant,
creative and researched collections presented cleanly
• Thorough – Names, categories and meta-data provided
• Execution – Easy and efficient process, running
smoothly for 3+ years

30. 555 116th Avenue NE
Suite 232
Bellevue, WA 98004
(425) 577- 0201
Copyright © 2000-2009, Versaly Games, Inc. All Rights Reserved. Versaly and the Versaly logo are registered trademarks. Vmbc.tv, Hollywood Insider, Fast Lane,
Underground Sound, Club Brazil, Fleur and their respective logos, “Big Entertainment on Small Screens” are trademarks of Versaly Games, Inc. All other product
and company names contained herein are trademarks, registered trademarks, or copyrights of their respective owners. Permission to use or reproduce any
information contained herein, in its entirety or any portion, must be obtained in writing from Versaly’s President. Any unauthorized use of the contents herein is
strictly prohibited.
Thank you
www.Versaly.com
m.Vmbc.tv
For further information contact:
Stefan Heller
VP of Asset Mgmt
email: sheller@versaly.com
mob: (206) 399 - 3017