CubeYou - Reinventing Market Research Using Social Data

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Cubeyou reinvents market research by leveraging facebook and other social media to highlight your customers' most meaningful demographic, personality and psychographic characteristics.

We uncover valuable interests correlations, while giving practical and actionable insight on how to leverage this knowledge on a daily base. A must-have for any marketer that wants to leverage big data to make informed marketing decisions.

We provide indepth customer, competitor and segment reports to brands who care about leveraging their facebook likes.

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CubeYou - Reinventing Market Research Using Social Data

  1. 1. “You  ARE  what  YOU  Like”     MARKET  RESEARCH     RE-­‐INVENTED  
  2. 2. WE  BELIEVE   • KNOWLEDGE  IS  POWER     • IF  YOU  KNOW  YOUR  FANS  YOU  KNOW  YOUR  CUSTOMERS        (78%  OF  PEOPLE  THAT  LIKE  A  BRAND  ARE  ACTUALLY  CUSTOMERS)     • YOU  FAN  BASE  IS  YOUR  BEST  MARKET  ANALYSIS  PANEL           “You  ARE  what  YOU  Like”    
  3. 3. THE  PROBLEM   5,857,872  LIKED  MY  BRAND  AND  I  WANT  TO  KNOW  MORE  ABOUT   THEM!     “You  ARE  what  YOU  Like”    
  4. 4. WE  IDENTIFY  YOUR   FANS,  CREATE   INFERENTIAL  INFO   ABOUT  PERSONALITY   TYPE,  DEMOGRAPHICS,   PSYCHOGRAPHICS  AND   INTERESTS  AND  USE   THEM  AS  A  HUGE   FOCUS  GROUP     TURN  YOUR  SOCIAL  CUSTOMER  BASE  INTO  A  MARKETING  RESEARCH  PANEL     OUR  SOLUTION   “You  ARE  what  YOU  Like”    
  5. 5.         We  idenOfy  your  fans  within   the  1.1  Billion  Facebook     acOve  users         (leveraging  our  250M+  Facebook   profiles  database)         LIKES  ALGORITHM  POWERED   BY  CAMBRIDGE  UNIVERSITY   COMPLETE  AND  ACTIONABLE   MARKET  RESEARCH       We  crunch  the  data  and   create  inferenOal   informaOon        (Patent  pending  algorithm  developed   over  4  years  by  Cambridge  PhDs  and     Cubeyou  data  scienOsts)         We  deliver  to  you  an   acOonable  market  research   report      (demographics,  personality,  values,   aatudes,  interests,  lifestyles  and   behavior)         HOW  DOES  IT  WORK?   FACEBOOK  FANS  SEARCH   SYSTEM   “You  ARE  what  YOU  Like”    
  6. 6. WHAT  DO  YOU  GET?   “You  ARE  what  YOU  Like”     Cubeyou  customer  analysis  digs  deep   into  your  customer  base  and  highlights   all  the  most  meaningful  demographic,   personality  and  psychographic   characteris7cs.       We  uncover  valuable  interests   correla7ons,  while  giving  prac7cal  and   ac7onable  insight  on  how  to  leverage   this  knowledge  on  a  daily  base.     A  must-­‐have  for  any  marketer  that   wants  to  leverage  big  data  to  make   informed  marke7ng  decisions.      
  7. 7. 1.  FIND  THE  RIGHT  SEGMENT  YOU  WANT  TO  TARGET   Big  spenders  +  Early  Adopters  +  Interested  in  B&O  PLAY     2.  UNDERSTAND  WHO  YOU  ARE  TALKING  TO   Target  audience  is  Male,  25-­‐35,  Highly  educated   3.  UNDERSTAND  HOW  TO  CONNECT  WITH  THEM   Target  audience  is  CONSERVATIVE  (Interested  more  in  hard  facts,   No  emo7onal  selling)  +  OUTGOING  (Use  informal  language,  short  and    clear  sentences)     4.  UNDERSTAND  HOW  TO  GAIN  THEIR  INTEREST   Target  audience  is  Tech  geek  (highlight  tech  details  and  manufacturing  process)  +   Environmentally  aware  (underline  recycling  material  used)     5.  UNDERSTAND  WHERE  TO  FIND  THEM   Target  audience  visits  oXen  Apple  and  Amazon  (Make  product  available  on  Apple  Store   and  Amazon.com)  +  reads  Men’s  Health  and  Wired  (Adver7sing  on  those  magazines)     RESULTS:  PRO  became  the  second  Top  selling  product  +     Adv  ROI  up  23%     PRO  Stylish  over-­‐ear   headphones  made  from   premium  materials  delivering   top  of  the  line  sound  quality     SITE     “You  ARE  what  YOU  Like”     CASE  STUDY:  CUSTOMER  ANALYSIS            BEATS  BY  DRE  NEW  PRODUCT  LAUNCH  
  8. 8. WHAT  CAN  WE  PROVIDE  FOR  YOU?   “You  ARE  what  YOU  Like”     CUSTOMER   ANALYSIS   COMPETITORS’  ANALYSIS   SEGMENT  ANALYSIS   CUSTOM  ANALYSIS  
  9. 9. “KNOWLEDGE  IS  POWER  AND  YOUR   CUSTOMERS  ARE  YOUR  GREATEST  SOURCE  ”   “You  ARE  what  YOU  Like”    
  10. 10. SOME  OF  OUR  CUSTOMERS   “You  ARE  what  YOU  Like”    
  11. 11. HOW  WE  CAN  HELP  YOU  >  NEXT  STEPS     ① WE  SHARE  A  SAMPLE  REPORT  –  Review  a  sample   report  and  see  what  you  can  learn  about  your  customers.     ② ORDER  YOUR  CUSTOMER  REPORT  –  Order  your   customer  report  prepared  by  our  data  analyOcs  experts.   We  deliver  a  56  page  analysis  of  your  customers  with   detailed  insights  and  suggested  acOons.  
  12. 12. Reach  out  today  and  see  how  we  can  help  you   Contact  Mark  Friedler  –  San  Francisco     tel.  415.683.6601   mfriedler@cubeyou.com   www.cubeyou.com  

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