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CubeYou - Market Research in the Facebook Age
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CubeYou - Market Research in the Facebook Age

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  • 1. Social data answers your questions better! MARKET RESEARCH IN THE FACEBOOK AGE
  • 2. WE BELIEVE •IF YOU KNOW YOUR FANS, YOU KNOW YOUR CUSTOMERS (78% OF PEOPLE THAT LIKE A BRAND ARE ACTUALLY CUSTOMERS) •YOU FAN BASE IS YOUR BEST MARKET ANALYSIS PANEL (95% ACCURACY LEVEL REACHED BY OUR PREDICTIVE MODEL) Social data answer your questions better! SOCIAL DATA ANSWER YOUR QUESTIONS BETTER!
  • 3. THE PROBLEM 5,857,872 LIKE MY BRAND … SO WHAT DO I DO WITH IT? YOUR FB PAGE HERE
  • 4. WE TURN YOUR SOCIAL CUSTOMER BASE INTO A MARKET RESEARCH PANEL OUR SOLUTION Social data answer your questions better!
  • 5. HUGE DATA SET 100M+ FULLY PROFILED INDIVIDUALS IN 67 COUNTRIES, DATA UPDATED DAILY PREDICTIVE ALGORITHM POWERED BY CAMBRIDGE UNIVERSITY COMPLETE AND ACTIONABLE MARKET RESEARCH REPORT HOW DOES IT WORK? FACEBOOK FANS SEARCH SYSTEM Social data answer your questions better! GET RESULTS IN A FEW DAYS FOR A FRACTION OF THE COST OF CLASSIC MARKET RESEARCH METHODOLOGIES COMPLEX PREDICTIVE ALGORITHMS CONVERT SOCIAL DATA INTO ANSWERS FOR YOUR BUSINESS YOUR FB PAGE HERE YOUR LOGO HERE
  • 6. WHAT DO I GET? A DETAILED CUSTOMER REPORT SEGMENT RESEARCH COMPETITORS RESEARCH CUSTOMERS RESEARCH YOUR LOGO HERE Social data answer your questions better!
  • 7. CUSTOMER RESEARCH KEY INSIGHT ABOUT YOUR CUSTOMERS INCLUDING: • DEMOGRAPHICS • PERSONALITY • PSYCHOGRAPHICS • TOP & BOTTOM INTERESTS • EARLY ADOPTERS • KEY INFLUENCERS • BUYER PERSONA ACTIONABLE SUGGESTIONS ON HOW TO CONNECT, CONVERT AND RETAIN YOUR CUSTOMERS Social data answer your questions better! YOUR LOGO HERE MAKE SURE YOU KNOW ALL YOU NEED TO KNOW ABOUT YOUR CUSTOMERS
  • 8. 1. FIND THE RIGHT SEGMENT YOU WANT TO TARGET Big spenders + Early Adopters + Interested in B&O PLAY 2. UNDERSTAND WHO YOU ARE TALKING TO Target audience is Male, 25-35, Highly educated 3. UNDERSTAND HOW TO CONNECT WITH THEM Target audience is CONSERVATIVE (Interested more in hard facts, No emotional selling) + OUTGOING (Use informal language, short and clear sentences) 4. UNDERSTAND HOW TO GAIN THEIR INTEREST Target audience is Tech geek (highlight tech details and manufacturing process) + Environmentally aware (underline recycling material used) 5. UNDERSTAND WHERE TO FIND THEM Target audience visits often Apple and Amazon (Make product available on Apple Store and Amazon.com) + reads Men’s Health and Wired (Advertising on those magazines) RESULTS: PRO became the second Top selling product + Adv ROI up 23% PRO Stylish over-ear headphones made from premium materials delivering top of the line sound quality HOW CAN I ACT ON THIS INFO? CASE STUDY: BEATS BY DRE NEW PRODUCT LAUNCH Social data answer your questions better!
  • 9. WHY CUBEYOU? • WE CREATE NEW DATA: PEOPLE INTERESTS ARE HIGHLY PREDICTIVE FACTORS FOR HUNDREDS OF DEMOGRAPHICS, PSYCHOGRAPHICS AND PSYCHOLOGICAL TRAITS. WE USE SCIENTIFICALLY APPROVED PREDICTIVE ALGORITHMS, DEVELOPED OVER THE PAST 3 YEARS, TO CREATE NEW DATA ABOUT YOUR CUSTOMERS WHICH IS NOWHERE ELSE AVAILABLE. • WE LOOK FORWARD: WE DIG DEEP INTO EACH SINGLE USER’S PSYCHOLOGY AND PERSONALITY. THIS ALLOWS US TO ACCURATELY PREDICT WHAT PEOPLE WILL DO, HOW THEY WILL REACT AND WHAT THEY WILL CHOOSE. • QUALITATIVE + QUANTITATIVE: WE REVOLUTIONIZE MARKET RESEARCH BY JOINING WHAT BEFORE WAS INCOMPATIBLE. CUBEYOU COMBINES QUALITATIVE IN-DEPTH INSIGHTS WITH THE HIGH DATA VOLUME STATISTICAL VALUE OF QUANTITATIVE RESEARCH METHODOLOGIES. • NO BIAS: OUR RESEARCH APPROACH IS PURE OBSERVATION, WE LISTEN, WATCH AND MEASURE PEOPLE. SOCIAL MEDIA OPENS UP A COMPLETELY NEW WORLD OF BIAS FREE INSIGHTS AS PEOPLE OPENLY SHARE THEIR INTEREST, PASSIONS AND FEELINGS REVEALING TO A SKILLED RESEARCHER KEY DETAILS ABOUT THEIR PERSONALITY AND DEEP MOTIVATIONS. Social data answer your questions better!
  • 10. CUBEYOU VS STANDARD METHODOLOGIES Social data answer your questions better!
  • 11. OUR CUSTOMERS INCLUDE “You ARE what YOU Like”
  • 12. DID YOU KNOW THAT YOUR CUSTOMERS…? Social data answer your questions better! ARE MAINLY INTROVERTS 57% AND 12% OF THEM HAVE AN HIGH SOCIAL INFLUENCE THEY LOVE SPORTING 32% THEIR PREFERRED SINGER IS BOB MARLEY 12% MAINLY READ WIRED 23%, THEY DON’T WATCH A LOT OF TV (TV LOVERS ONLY 5%) BUT THEIR PREFERRED TV SHOW IS BY FAR THE SIMPSON 43% RESEARCH BASED ON A SAMPLE OF CUSTOMERS.
  • 13. HOW WE CAN HELP YOU > NEXT STEPS ① WE SHARE A SAMPLE REPORT – Review a sample report and see what you can learn about your customers. ① ORDER YOUR CUSTOMER REPORT – Order your customer report prepared by our data analytics experts. We deliver a 56 page analysis of your customers with detailed insights and suggested actions.
  • 14. Let’s see how we can help you Contact Mark Friedler – San Francisco tel. 415.683.6601 mfriedler@cubeyou.com www.cubeyou.com Social data answer your questions better!