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Twitter

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Presentation about twitter

Presentation about twitter

Published in: Technology, Business

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Transcript

  • 1. Twitter
  • 2. Todays Discussion
    • Introduction
    • What can I do with Twitter?
    • How do I get started?
    • Jargon Alert
    • Time to Follow & Be Followed
    • What should I tweet about?
    • Any way to make life easier?
  • 3. Confession
    • January 24, 2008
    • Twitter is the most childish, self indulgent intervention on the Internet. I never need to know THAT much about your life.
  • 4. Conversion
    • April 29, 2009
    • If I had to stop using every business tool currently at my disposal, Twitter would be the very last. It's my outsourced brain.
  • 5. What they say
  • 6. Long Live Twitter!
    • July 14, 2009
    • Twitter is Dead!
    • Twitter as we know it will now go away.
    • Valuable business and personal networking via social media will persist and accelerate.
  • 7. What can I do with Twitter?
  • 8. What you can do!
  • 9. Ambient Learning Awareness lightweight but meaningful conversation
  • 10. Old Wine, New Barrels
  • 11. Where do I find the Time?
  • 12. Take Twitter Breaks
    • 30 Minutes per Day
  • 13. How do I start?
  • 14. Account Set Up
  • 15. Helpful Jargon
    • Tweet - A single Twitter Post/Message; up to 140 characters (includes spaces)
    • RT (or retweet) - when someone repeats your Tweet/message; complimentary
  • 16. Helpful Jargon
    • @message - Public message that is directed at a specific username such as @mfcarterdesign (AKA @mentions or @replies.
    • DM (Direct Message) - Private message sent to a particular person such as d mfcarterdesign
  • 17. Helpful Jargon
    • Hashtag (#)
    • Label added to Tweet to Categorize it
    • Makes Conversation strings easier to find
    • Often used by people in live tweeting events.
  • 18. Follow and Be Followed
  • 19. Follow and Be Followed
  • 20. How many should I follow?
    • Depends...
    • Why (How) are you using twitter?
    • Active vs passive engagement
    • Quality vs. Quantity
    • Reality- Your Commitment
  • 21. Who Should I Follow?
    • Friends, Families, and Associates
    • Industry superstars
    • Friends of Friends
    • Mass Media / Niche Media Journalists
    • Bloggers
    • Professors & Other Subject
    • Customers & Business Partners
    • Leaders of the community & advocacy groups
    • Whatever makes your day better?
  • 22. Who Should I Follow?
  • 23. How do I find people?
    • Search for people you know by name
  • 24. How do I find people?
    • Advanced Search
  • 25. How do I find people?
    • Find friends based on stored email addresses.
  • 26. Tips
    • Consider what interests you when you overhear a conversation...
        • Your name/username
        • Your company, brand and products
        • Industry terms
        • Conference names
        • Geographic locations
        • Common publications / magazines
  • 27. How do I find people?
    • Use a Keyword Search
  • 28. How do I find people?
    • Keyword Search - Sample Results
  • 29. What should I tweet?
  • 30. What should I tweet?
    • Observations on industry happenings
    • Comments on current events
    • Links to interesting online articles / resources
    • Answer questions asked by others
    • Post a link to you blog and invite
    • Ask questions to instigate conversation
    • Thank someone else for a great Tweet.
  • 31. What should I tweet?
    • Link to a specific Tweet (or RT it)
    • Share a funny idea or photo
    • Live Tweet an event
    • OH: "Overheard" Share something you overhear
  • 32. What should I tweet?
  • 33. What should I tweet?
  • 34. Making Life Easier
  • 35. Making Life Easier Text http://tweetdeck.com/beta/
  • 36. Making Life Easier http://bit.ly/
  • 37. Things to Remember
  • 38. Things to Remember
    • Be Careful about sending DM's via a phone
    • Address reasonable negative comments; offer to discuss in a non-Twitter forum (email, telephone, etc.)
    • Remember, ANYONE can read your comments; post freely, but consider possible misinterpretations