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Presentation about twitter

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  1. 1. Twitter
  2. 2. Todays Discussion <ul><li>Introduction </li></ul><ul><li>What can I do with Twitter? </li></ul><ul><li>How do I get started? </li></ul><ul><li>Jargon Alert </li></ul><ul><li>Time to Follow & Be Followed </li></ul><ul><li>What should I tweet about? </li></ul><ul><li>Any way to make life easier? </li></ul>
  3. 3. Confession <ul><li>January 24, 2008 </li></ul><ul><li>Twitter is the most childish, self indulgent intervention on the Internet. I never need to know THAT much about your life. </li></ul>
  4. 4. Conversion <ul><li>April 29, 2009 </li></ul><ul><li>If I had to stop using every business tool currently at my disposal, Twitter would be the very last. It's my outsourced brain. </li></ul>
  5. 5. What they say
  6. 6. Long Live Twitter! <ul><li>July 14, 2009 </li></ul><ul><li>Twitter is Dead! </li></ul><ul><li>Twitter as we know it will now go away. </li></ul><ul><li>Valuable business and personal networking via social media will persist and accelerate. </li></ul>
  7. 7. What can I do with Twitter?
  8. 8. What you can do!
  9. 9. Ambient Learning Awareness lightweight but meaningful conversation
  10. 10. Old Wine, New Barrels
  11. 11. Where do I find the Time?
  12. 12. Take Twitter Breaks <ul><li>30 Minutes per Day </li></ul>
  13. 13. How do I start?
  14. 14. Account Set Up
  15. 15. Helpful Jargon <ul><li>Tweet - A single Twitter Post/Message; up to 140 characters (includes spaces) </li></ul><ul><li>RT (or retweet) - when someone repeats your Tweet/message; complimentary </li></ul>
  16. 16. Helpful Jargon <ul><li>@message - Public message that is directed at a specific username such as @mfcarterdesign (AKA @mentions or @replies. </li></ul><ul><li>DM (Direct Message) - Private message sent to a particular person such as d mfcarterdesign </li></ul>
  17. 17. Helpful Jargon <ul><li>Hashtag (#) </li></ul><ul><li>Label added to Tweet to Categorize it </li></ul><ul><li>Makes Conversation strings easier to find </li></ul><ul><li>Often used by people in live tweeting events. </li></ul>
  18. 18. Follow and Be Followed
  19. 19. Follow and Be Followed
  20. 20. How many should I follow? <ul><li>Depends... </li></ul><ul><li>Why (How) are you using twitter? </li></ul><ul><li>Active vs passive engagement </li></ul><ul><li>Quality vs. Quantity </li></ul><ul><li>Reality- Your Commitment </li></ul>
  21. 21. Who Should I Follow? <ul><li>Friends, Families, and Associates </li></ul><ul><li>Industry superstars </li></ul><ul><li>Friends of Friends </li></ul><ul><li>Mass Media / Niche Media Journalists </li></ul><ul><li>Bloggers </li></ul><ul><li>Professors & Other Subject </li></ul><ul><li>Customers & Business Partners </li></ul><ul><li>Leaders of the community & advocacy groups </li></ul><ul><li>Whatever makes your day better? </li></ul>
  22. 22. Who Should I Follow?
  23. 23. How do I find people? <ul><li>Search for people you know by name </li></ul>
  24. 24. How do I find people? <ul><li>Advanced Search </li></ul>
  25. 25. How do I find people? <ul><li>Find friends based on stored email addresses. </li></ul>
  26. 26. Tips <ul><li>Consider what interests you when you overhear a conversation... </li></ul><ul><ul><ul><li>Your name/username </li></ul></ul></ul><ul><ul><ul><li>Your company, brand and products </li></ul></ul></ul><ul><ul><ul><li>Industry terms </li></ul></ul></ul><ul><ul><ul><li>Conference names </li></ul></ul></ul><ul><ul><ul><li>Geographic locations </li></ul></ul></ul><ul><ul><ul><li>Common publications / magazines </li></ul></ul></ul>
  27. 27. How do I find people? <ul><li>Use a Keyword Search </li></ul>
  28. 28. How do I find people? <ul><li>Keyword Search - Sample Results </li></ul>
  29. 29. What should I tweet?
  30. 30. What should I tweet? <ul><li>Observations on industry happenings </li></ul><ul><li>Comments on current events </li></ul><ul><li>Links to interesting online articles / resources </li></ul><ul><li>Answer questions asked by others </li></ul><ul><li>Post a link to you blog and invite </li></ul><ul><li>Ask questions to instigate conversation </li></ul><ul><li>Thank someone else for a great Tweet. </li></ul>
  31. 31. What should I tweet? <ul><li>Link to a specific Tweet (or RT it) </li></ul><ul><li>Share a funny idea or photo </li></ul><ul><li>Live Tweet an event </li></ul><ul><li>OH: &quot;Overheard&quot; Share something you overhear </li></ul>
  32. 32. What should I tweet?
  33. 33. What should I tweet?
  34. 34. Making Life Easier
  35. 35. Making Life Easier Text
  36. 36. Making Life Easier
  37. 37. Things to Remember
  38. 38. Things to Remember <ul><li>Be Careful about sending DM's via a phone </li></ul><ul><li>Address reasonable negative comments; offer to discuss in a non-Twitter forum (email, telephone, etc.) </li></ul><ul><li>Remember, ANYONE can read your comments; post freely, but consider possible misinterpretations </li></ul>