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Social business update june 2011
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Social business update june 2011


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An update on social business and how businesses are using social tools.

An update on social business and how businesses are using social tools.

Published in: Technology, Business

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  • 1. Michael Fauscette,Group Vice President, Software Business Solutions ©Copyright 2011 IDC 2011 IDC
  • 2. From “Knowledge is Power” To “Sharing Knowledge is Power”© 2011 IDC
  • 3. 2011: Business has changed! • Hyper-Connected • Global • Hyper-Competitive • Innovate! • Decentralized • Mobile© 2011 IDC
  • 4. Behavior has Changed•  Customers & employees are congregating online•  Turning to trusted sources for advice & help•  Shift of influence & relevance•  BYO attitudes © 2011 IDC
  • 5. The Social Business Organizations that apply emerging technologies like Web 2.0 accompanied by organizational, cultural, and process changes to improve business performance in an increasingly connected global economic environment.© 2011 IDC
  • 6. What is Social Business?Customers PartnersEmployees Suppliers Culture – Process – Organization© 2011 IDC
  • 7. It’s not about technology, it’s about changing business culture© 2011 IDC
  • 8. © 2011 IDC
  • 9. Q. Have you implemented an enterprise social software solution like IBM (Lotus Connections), Jive Software, (Chatter), Lithium Technologies or Novell (Pulse)?N = 700 © 2011 IDC
  • 10. What is Social Business? Q. What initiatives do you regularly conduct (at least 1 X per week) using social software for business purposes today? (1=most frequent, 3=frequent, and 5=least frequent)N = 679Excludes “Other”Mean Responses © 2011 IDC
  • 11.  Empower and enable people Destroy Silos Transparency and trust Relationships© 2011 IDC
  • 12. Reasons Why Conducting Social Initiatives:Learn, Share, and Communicate Q. Why are you conducting social initiatives for business purposes today?© 2011 IDC N = 700
  • 13. The Benefits of Enterprise Social Software:Usage, Relationships and Smarts Q. In your opinion, what are the key benefits with using social software? Time savings = 11-30%© 2011 IDC N = 700
  • 14. Q. How much time do you save by using social software as a productivity tool?N = 700 © 2011 IDC
  • 15. Socialytics Customer Social Data Data Social Data Web Analytics Corporate Data Intersection of highest value information© 2011 IDC
  • 16. Barriers• Culture• Threatens traditional models of power &control• Incorrect incentives• Silos How can you expect to talk to your customer when you cant talk to each other?© 2011 IDC
  • 17. Social Business Challenges Q. In your opinion, what are the key challenges/concerns associated with using/implementing social software?N = 700 © 2011 IDC
  • 18. Social Business MaturityStage One: Experimentation Stage Two: Compartmentation Stage Three: Integration Stage Four: Operationalization Stage Five: Optimization© 2011 IDC
  • 19. Contact Michael Fauscette Twitter: @mfauscette Blog:© 2011 IDC © 2011 IDC